FabFitFun

ActiveVenture Capital

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Updated: Jan 22, 2026 ·

Recent News & Mentions

Jan 1, 2019FundingFabFitFun - Series A Oct 1, 2015FundingFabFitFun - Seed

Financial History

FabFitFun has raised $84.0M across 2 funding rounds. Most recently, it raised $80.0M Series A in January 2019.

Total Raised

$84.0M

Valuation

N/A

Investments Made

Date	Company	Round	Lead Investor(s)	Co-Investor(s)
May 1, 2024	Flossy	$4.0M Venture Round	—	Curie.Bio, Jenny Fielding, Scott Hartley, TTV Capital
Aug 1, 2022	Flossy	$15.0M Series A	—	Curie.Bio, Jenny Fielding, Scott Hartley, TTV Capital
Jun 1, 2022	Magic Spoon	$110.0M Series B	—	8VC, Not Boring Capital, O'Shaughnessy Ventures, Positive Sum VC, QueensBridge Venture Partners, RSE Ventures, The Family Fund, True Ventures, Ahmir Khalib Thompson, Anjula Acharia Bath, Chris Hollod, Edward Norton, Lionel Richie, Nick Green, Nick Jonas, Odell Beckham Jr., Paul George, Venus Williams
Oct 1, 2021	Laudable	$3.0M Seed	—	8090 Industries, 8VC, Ansa Capital, Arthur Ventures, Bain Capital Ventures, Chapter One Ventures, Craft Ventures, Creandum, Eunoia Capital Partners, Fifth Wall, Fika Ventures, First Round Capital, Flucas Ventures, Gotham Gal Ventures, Javelin Venture Partners, Kain Capital, Lakestar, LGF, Lowercarbon Capital, MaC Venture Capital, Hilarie Koplow-McAdams, Next47, NextView Ventures, Norwest Venture Partners, Oak HC/FT, Pareto Holdings, Polaris Partners, Roosh Ventures, Sequoia Capital, Seven Seven Six, Social Capital, Sound Ventures, Susa Ventures, The Hit Forge, Thirdbase Capital, Trajectory Ventures, Tribe Capital, Uncork Capital, Weekend Fund, WorkLife Ventures, Allen Gannett, Andrew Jones, Austin Ogilvie, Avid Larizadeh, Bradley Horowitz, Dan Wright, David Lieb, Edith Harbaugh, Frederic Kerrest, Jeff Morris, Jeff Seibert, Jim Pallotta, John M. Mueller, Jon Brelig, Jon Runyan, Kevin Weil, Kyle Porter, Marc Benioff, Matt Mazzeo, Michael Ma, Paul Holland, Peter Ackerson, Peter Kazanjy, Ryan Carlson, Ryan Chan, Sahin Boydas, Shervin Pishevar, Sung ho Choi, Thomas Noonan, Tom McInerney, Valentin Gui, Wayne Chang, Yan-David Erlich
Jun 1, 2021	Billy	$4.0M Seed	—	Accomplice VC, Amplify.LA, Entrada Ventures, Fika Ventures, MetaProp Ventures, Grant Miller, Paul Holland, Tom McInerney, Warren Shaeffer
Jun 1, 2021	Zolt	$3.0M Seed	—	B Capital Group, Bora&Sons, Broadway Angels, Builders VC, CVS Health, Ali Tamaseb, Dragoneer Investment Group, Gradient Ventures, PS Investments, QueensBridge Venture Partners, RSE Ventures, True Ventures, Aaron Patzer, Ahmir Khalib Thompson, Chris Hollod, Hana Besbes, Nick Jonas, Odell Beckham Jr., Parker Harris, Ran Makavy, Russell Fradin, Russ Fradin, Vivek Garipalli
Nov 1, 2020	Inspectiv	$6.0M Seed	—	Accomplice VC, Amplify.LA, Awesome People Ventures, Entrada Ventures, Fika Ventures, Freestyle Capital, MetaProp Ventures, Mucker Capital, Tucker Seed Fund LLC, Ali Moiz, Grant Miller, Paul Holland, Sam Parr, Tom McInerney, Warren Shaeffer
Apr 1, 2020	Tropic	$2.0M Seed	—	Andreessen Horowitz, Battery Ventures, Coelius Capital, Curie.Bio, Jenny Fielding, Scott Hartley, Founder Collective, General Catalyst, Greylock, Insight Partners, Operator Partners, super{set}, The Finger Group, Torch Capital, TTV Capital, Alex Rodriguez, Adam Marchick, Amr Awadallah, Daren Cotter, Jarl Mohn, Kevin Lin, Mark Pincus, Mike Volpe, Nate Mitchell, Vivek Garipalli
Mar 1, 2020	Flossy	$3.0M Seed	—	Addition, Curie.Bio, Jenny Fielding, Scott Hartley, John Lyman, Operator Partners, TTV Capital, Tusk Venture Partners
Mar 1, 2020	Impossible Foods	$500.0M Series F	—	Amino Capital, Andreessen Horowitz, ARCH Venture Partners, Coral Capital, Cota Capital, Craft Ventures, Dreamers VC, GFT Ventures, Highbury Group, Ingeborg Investments, Shawn Modarresi, Khosla Ventures, Lightspeed Venture Partners, Marcy Venture Partners, Nex Cubed, OrbiMed, Patron, Pear VC, QueensBridge Venture Partners, Race Capital, RSE Ventures, Serena Ventures, Seven Seven Six, Tencent Holdings, Thirty Five Ventures, True Ventures, WndrCo LLC, Chris Hollod, Chris Schaepe, Claude Johnson, David Chen, Farzad Nazem, Jay Z, Justin Timberlake, Laszlo Bock, Marc Benioff, Marco A. Casas, Mark Cuban, Martin Li, Nick Jonas, Odell Beckham Jr., Peter Hunn, Rudra Peram, Sue Xu, Sung ho Choi, Victor Young
Nov 1, 2019	Digits	$11.0M Series A	—	01 Advisors, 11k Ventures, 20VC, 468 Capital, 8VC, 9Yards Capital, Kevin Hartz, Accomplice VC, ACME Capital, Adverb Ventures, Airtree Ventures, Altimeter Capital, Amity Ventures, Amplify.LA, Andreessen Horowitz, Chloe Sladden, Jana Messerschmidt, #ANGELS (Hashtag ANGELS), Atomico, Audrey Capital, Axiom Partners, Bain Capital Ventures, Ballistic Ventures, Bam Ventures, B Capital Group, Benchmark, Bessemer Venture Partners, Better Tomorrow Ventures, BITKRAFT Ventures, Boston Seed Capital, BoxGroup, Brewer Lane Ventures, Broadway Angels, C2 Investment, Canaan Partners, Cedar Capital Group, Coatue, Collaborative Seed & Growth Partners, Color Capital, Convective Capital, Conviction Partners, Coughdrop Capital, Craft Ventures, Crosscut Ventures, Crossover, CRV, Cubit Capital, Daft Capital, Dispersion Capital, DNX Ventures, Drive Capital, Drummond Road Capital, DST Global, E1 Ventures, eFounders, Electric Capital, Elefund, Ensemble VC, Entrada Ventures, Felicis Ventures, Felix Capital, Fika Ventures, FirstMark Capital, First Round Capital, Flex Capital, Flybridge Capital Partners, Forerunner Ventures, Founder Collective, Founders Fund, FPV Fund, Fuel Capital, Fusion Fund, General Catalyst, Goat Capital, Good Growth Capital, Hanabi Capital, Highbury Group, Hyperplane, Index Ventures, Infinite Niches, Innovent Capital Group, Insight Partners, Inspired Capital, Invariantes Fund, IVP, Jetstream, Jigsaw VC, Juxtapose Capital, K9 Ventures, Kima Ventures, LGF, Laurence Jones, Locus Ventures, LombardStreet Ventures, Long Journey Ventures, Lux Capital, M13, MaC Venture Capital, Matrix, Menlo Ventures, MetaProp Ventures, Mindful Venture Capital, MissionOG, Monarch Collective, Moonshots Capital, Moxxie Ventures, MS&AD Ventures, Jeff Immelt, Vanessa Larco, New Stack Ventures, NewView Capital, NextGen Venture Partners, Next Play Ventures, OCA Ventures, Otherwise Fund, Oyster Ventures, Pareto Holdings, Pelion Venture Partners, Pillar VC, Pioneer Fund, Polaris Partners, Primary Venture Partners, Prime Movers Lab, Propeller VC, Quiet Capital, Rainfall Ventures, Redpoint Ventures, Sapphire Ventures, SciFi VC, Sequoia Capital, Sherpalo Ventures, Shine Capital, SignalFire, Sinai Ventures, Spero Ventures, StartHer, Susa Ventures, TBD Angels, Techstars, The Hit Forge, Third Kind Ventures, Thirty Five Ventures, Todd and Rahul's Angel Fund, Trajectory Ventures, Transformation Capital, Tribe Capital, TSVC Capital, Union Square Ventures, Rick Lewis, Village Global, Vine Ventures LP, VitalStage Ventures, Willow Growth Partners LP, WndrCo LLC, Work-Bench, Y Combinator, YOBE Ventures, Aaron Levie, Adrian Aoun, Allen Gannett, Andre Iguodala, Armando Mann, Bradley Horowitz, Brian Corrigan, Charlie Cheever, Christian Reber, Dave Balter, David Cancel, David Chang, David Lieb, Drew Houston, Elad Gil, Emil Lee, Emmett Shear, Eric Wu, Errol Damelin, Gokul Rajaram, Grant Miller, Greg Brockman, Halle Tecco, Heather Fernandez, Jaime Schmidt, James Beshara, Jason Robins, J.D. Fagan, Jeffrey Lee, Jeff Seibert, Jennifer Lum, Joe Greenstein, Joe White, John Kobs, Jonathan Swanson, Jon Brelig, Joshua Reeves, Joshua Schachter, Joshua Webster, Julia Hartz, Kevin Lin, Kevin Weil, Kyle Vogt, Louis Beryl, Marissa Mayer, Mark Cuban, Matt Macinnis, Merlin Kauffman, Michael Ryan Dubin, Mike Vernal, Moisey Uretsky, Natasha Ahmed, Paul Holland, Ric Fulop, Robin Klein, Rob May, Russell Cook, Ryan Shea, Sahin Boydas, Sam Altman, Scott Banister, Scott Belsky, Shervin Pishevar, Stewart Butterfield, Suhail Doshi, Susan Kimberlin, Thibaud Elziere, Thomas Tull, Tikhon Bernstam, Todd Corenson, Tom Blomfield, Tom McInerney, Tom Williams, Trevor Blackwell, Vivek Garipalli, Vivek Patel, Warren Shaeffer, Wayne Chang, Zachary Hargreaves
Sep 1, 2019	Magic Spoon	$6.0M Seed	—	Accel, Amberstone Ventures, Diaspora Ventures, Index Ventures, Lead Edge Capital, Matrix, Point Nine Capital, Storm Ventures, Thomas Pentz, True Ventures, Unusual Ventures, Y Combinator, Anshu Sharma, Jean-Sébastien Wallez, Jen Rubio Butterfield, Michel Meyer, Moisey Uretsky, Scott Tannen, Thibaud Elziere, Whitney Cummings
Jul 1, 2019	Bloomscape	$8.0M Series A	—	2xN, Kevin Hartz, A* Capital (A Star Capital), ACME Capital, Atreides Management, C2 Investment, Endeavor Catalyst, Scott Hartley, Founders Fund, General Catalyst, Khosla Ventures, Pareto Holdings, Revolution, Sequoia Capital, Gary Benitt, The Hit Forge, Venture Highway, Charlie Cheever, Curtis Lee, Jen Rubio Butterfield, Jeremy Yap, Scott Tannen, Tobias Lutke
Apr 1, 2019	Impossible Foods	$300.0M Series E	—	Addition, Adjacent, Amino Capital, Andreessen Horowitz, ARCH Venture Partners, Audrey Capital, Cherubic Ventures, Coral Capital, Cota Capital, Craft Ventures, Dreamers VC, Elefund, Fifth Wall, Garden City Companies, GFT Ventures, Giant Ventures, Great Oaks Venture Capital, Highbury Group, Ingeborg Investments, IPD Capital, Shawn Modarresi, K2 Global, Khosla Ventures, LAUNCH, Lightspeed Venture Partners, Lionheart Ventures, Listen, LombardStreet Ventures, Marcy Venture Partners, Maveron, Nex Cubed, OrbiMed, Pario Ventures, Patron, Pear VC, QueensBridge Venture Partners, Race Capital, RSE Ventures, Serena Ventures, Seven Seven Six, Sound Ventures, Tencent Holdings, Thirty Five Ventures, True Ventures, Uncork Capital, Uprising, WndrCo LLC, Alex Tang, Chris Hollod, Chris Schaepe, Claude Johnson, Darius Contractor, Darran Garnham, David Chen, Farzad Nazem, Jay Z, Joe Greenstein, Justin Timberlake, Kirill Makharinsky, Laszlo Bock, Marc Benioff, Marco A. Casas, Mark Cuban, Martin Li, Michael Birch, Nick Jonas, Odell Beckham Jr., Oleg Tscheltzoff, Pete Moore, Peter Hunn, Rudra Peram, Saki Georgiadis, Sue Xu, Sung ho Choi, Victor Young
Nov 1, 2018	Cubcoats	$5.0M Seed	—	AlleyCorp, Amplify Partners, Bam Ventures, Catapult Capital, Craft Ventures, Future Perfect Ventures, Gotham Gal Ventures, Great Oaks Venture Capital, Hauser Ventures, Pitbull Ventures, Scout Ventures, Seven Seven Six, The Finger Group, TMV, Uncork Capital, Y Combinator, Zigg Capital, Andrew Ferenci, Audrey Gelman, Ben Lin, Brian Sugar, Gokul Rajaram, John M. Mueller, Josh Spear, Michael Levit, Mike Greenfield, Omar El-Ayat, Steph Korey, Tom McInerney
Feb 1, 2018	Universal Standard	$7.0M Series A	—	7BC Venture Capital, Bam Ventures, BoxGroup, BrandProject, Compound, Dopamine Ventures, Eunoia Capital Partners, Fifth Wall, FirstMark Capital, Frontier Ventures, Imaginary Ventures, Klossy, Lightspeed Venture Partners, M13, Race Capital, Rubicon VC, Serena Ventures, Shine Capital, TPG, VMG Partners, Wildcat Ventures, Andy Katz - Mayfield, Baron Davis, Erik Matlick, Gwyneth Paltrow, L.D. Salmanson, Marcel Legrand, Moshe Lifschitz
Dec 1, 2017	Maude	$550K Seed	—	7percent Ventures, Accomplice VC, Amplify.LA, Cake Ventures, Craft Ventures, Entrada Ventures, Fika Ventures, Four Rivers Group, Friále, HOF Capital, Hummingbird Ventures, LombardStreet Ventures, Long Journey Ventures, MetaProp Ventures, Neotribe Ventures, Pareto Holdings, Quiet Capital, The House Fund, Unruly Capital, UpHonest Capital, XFactor Ventures, Grant Miller, Paul Holland, Tom McInerney
Nov 1, 2017	LabGenius	$4.0M Seed	—	AngelList Syndicator, Backed VC, Boost Capital Partners, Champion Hill Labs, Craft Ventures, Fathom Capital, Gotham Gal Ventures, Kleiner Perkins, Mango Capital, Picus Capital, Y Combinator, Adam Wiggins, Augusto Marietti, Ben Holmes, Charlie Songhurst, Christian Bach, Jeremy Yap, John M. Mueller, Spencer Kimball
Jul 1, 2017	It's By U	$730K Seed	—	Craft Ventures, Gotham Gal Ventures, John M. Mueller, Tom McInerney
May 1, 2017	Traverse Data	$1.0M Seed	—	Bam Ventures, Compound, Frontier Ventures, Future Perfect Ventures, Great Oaks Venture Capital, iNovia Capital, Lazerow Ventures, Matchstick Ventures, Race Capital, Revel Partners, Trajectory Ventures, Ulu Ventures, Bo Peabody, Jonathan Neman, L.D. Salmanson, Marcel Legrand, Moshe Lifschitz, Rikard Steiber
Feb 1, 2017	MomentFeed	$16.0M Series C	—	Alliance of Angels, AME Cloud Ventures, Bonfire Ventures, Carbide Ventures, Compound, DNX Ventures, Flex Capital, Frontier Ventures, Glencrest Group, Hardware Club, PruVen Capital, Race Capital, Signia Venture Partners, Summit Partners, Webb Investment Network, Wing Venture Capital, Clark Landry, Erik Matlick, Gil Elbaz, Jonathan Neman, L.D. Salmanson, Marcel Legrand, Moshe Lifschitz
Dec 1, 2016	Apeel Sciences	$33.0M Series B	—	Accomplice VC, Addition, American Express Ventures, Amplify.LA, Andreessen Horowitz, Base Partners, Bond, BoxGroup, Brand Foundry Ventures, Brighton Park Capital, CapitalG, Company Capital, Cowboy Ventures, E1 Ventures, Entrada Ventures, Fika Ventures, Founders Fund, General Catalyst, Graypes GmbH, Highbury Group, Imaginary Ventures, MetaProp Ventures, SciFi VC, Henry Fertik, Upfront Ventures, UpHonest Capital, Aaron Levie, Ellie Wheeler, Elon Musk, Fanny Surjana, Grant Miller, Jean-Sébastien Wallez, Liam Casey, Matt Mazzeo, Michael Moritz, Paul Holland, Pratik Kapoor, Rachel Zoe, Richard Cooperstein, Tom McInerney, Warren Shaeffer
Oct 1, 2016	Replicated	$5.0M Series A	—	Accomplice VC, All Iron Ventures, Ambridge Capital, Amplify.LA, Entrada Ventures, Fika Ventures, FJ Labs, Founder Collective, General Catalyst, MetaProp Ventures, Grant Miller, Omar El-Ayat, Paul Holland, Sanket Parekh, Tom McInerney, Warren Shaeffer
Feb 1, 2016	Overnight	$3.0M Seed	—	Accomplice VC, Amplify.LA, Crosscut Ventures, Entrada Ventures, Fika Ventures, H.I.G. Capital, Khosla Ventures, LAUNCH, Lightbank, MetaProp Ventures, Pelion Venture Partners, Rincon Venture Partners, Upfront Ventures, Diego Berdakin, Don Hutchison, Joe Fernandez, Othman Laraki
Nov 1, 2015	TROCAFONE	$3.0M Seed	—	Compound, Frontier Ventures, Race Capital, Erik Matlick, Jonathan Neman, L.D. Salmanson, Marcel Legrand, Moshe Lifschitz

Funding Rounds Raised

Date	Round	Lead Investors	Other Investors
Jan 1, 2019	$80.0M Series A		Addition, American Express Ventures, Andreessen Horowitz, Base Partners, Bond, CapitalG, Company Capital, E1 Ventures, Founders Fund, General Catalyst, Graypes GmbH, Highbury Group, SciFi VC, Henry Fertik, UpHonest Capital, Aaron Levie, Elon Musk, Fanny Surjana, Jean-Sébastien Wallez, Liam Casey, Matt Mazzeo, Michael Moritz, Pratik Kapoor, Richard Cooperstein
Oct 1, 2015	$4.0M Seed		Kevin Hartz, Acton Capital Partners, Andreessen Horowitz, Balderton Capital, Casa Verde Capital, Catapult Capital, Comal Ventures, Craft Ventures, Creandum, CVentures, Founders Fund, Heretic Ventures, Kombo Ventures, Lakestar, Marcy Venture Partners, Pareto Holdings, Partners Resolute, Project A Ventures, Saga, Science, Sequoia Capital, Social Starts, Supernode Ventures, SV Angel, Thrive Capital, Y Combinator, Chris M. Willliams, Jacob Kerzner, Jared Leto, Michael Abramson, Philip Kaplan, Sam Altman, Scott Belsky, Yishan Wong

Financial History

FabFitFun has raised $84.0M across 2 funding rounds.

Total Raised

$84.0M

Valuation

N/A

Leadership Team

Key people at FabFitFun.

Leadership Team

Key people at FabFitFun.

Deep Dive

FabFitFun is a leading lifestyle subscription box company that curates and delivers a seasonal selection of full-sized products across beauty, wellness, fashion, fitness, home decor, and tech to its members. Serving over one million subscribers primarily in the United States, FabFitFun offers a personalized and value-rich experience by allowing members to customize their boxes, which retail for about $50 each quarter but contain products valued over $200. The company has demonstrated strong growth momentum, generating approximately $700 million in annual revenue and expanding its community through exclusive content, member-only sales, and an online store[1][2][3][7].

Founded in 2010 by Michael Broukhim, Daniel Broukhim, and Katie Rosen Kitchens, FabFitFun began as a lifestyle blog focused on health and wellness. The founders pivoted to the subscription box market in 2013, inspired by the idea of delivering a VIP gift bag experience to consumers with full-sized, curated products beyond just beauty. Early traction came from tapping into the growing trend of curated e-commerce boxes, and the company has since evolved into a membership platform offering a broad lifestyle experience with a strong community element[2][3][4].

Core Differentiators

Full-sized, curated products: Unlike many subscription boxes that offer samples, FabFitFun delivers 6-8 full-sized premium products each season, valued at over $200, spanning multiple lifestyle categories[7].
Customization: Members, especially annual subscribers, can personalize their boxes by selecting preferred products, enhancing user satisfaction and engagement[7].
Community and content: Beyond the box, FabFitFun offers exclusive digital content, a vibrant online community, flash sales, and a print magazine, creating a holistic lifestyle brand experience[4][7].
Operational scale: The company operates a large fulfillment center (over 650,000 sq. ft.) enabling efficient pick, pack, and delivery operations to support rapid growth and customer satisfaction[5].
Commitment to inclusivity and sustainability: FabFitFun emphasizes female-founded and BIPOC brands and partners with charities each season, aligning with consumer values[7].

Role in the Broader Tech and E-commerce Landscape

FabFitFun rides the wave of the booming subscription commerce trend, capitalizing on consumers’ desire for curated, convenient, and personalized shopping experiences. The timing is favorable due to increased e-commerce adoption, demand for lifestyle and wellness products, and a shift toward membership-based consumer models. By innovating in product curation, customization, and community building, FabFitFun influences the broader ecosystem by setting standards for value, engagement, and operational excellence in subscription commerce[3][5].

Quick Take & Future Outlook

Looking ahead, FabFitFun is poised to deepen its membership model by layering additional perks and expanding its product and content offerings. Trends such as personalization, sustainability, and digital community engagement will continue to shape its journey. The company’s influence may grow as it leverages data-driven curation and expands partnerships with emerging brands, potentially driving further innovation in the lifestyle subscription space and e-commerce at large[4][6].

FabFitFun’s evolution from a wellness blog to a powerhouse in subscription commerce exemplifies how a clear vision, customer-centric innovation, and operational scale can create a lasting impact in a competitive market.

Sources

Frequently Asked Questions

How much funding has FabFitFun raised?

FabFitFun has raised $84.0M in total across 2 funding rounds.

Who are FabFitFun's investors?

FabFitFun's investors include Addition, American Express Ventures, Andreessen Horowitz, Base Partners, Bond, CapitalG, Company Capital, E1 Ventures, Founders Fund, General Catalyst, Graypes GmbH, Highbury Group.

Frequently Asked Questions

How much funding has FabFitFun raised?

FabFitFun has raised $84.0M in total across 2 funding rounds.

Core Differentiators

Full-sized, curated products: Unlike many subscription boxes that offer samples, FabFitFun delivers 6-8 full-sized premium products each season, valued at over $200, spanning multiple lifestyle categories[7].
Customization: Members, especially annual subscribers, can personalize their boxes by selecting preferred products, enhancing user satisfaction and engagement[7].
Community and content: Beyond the box, FabFitFun offers exclusive digital content, a vibrant online community, flash sales, and a print magazine, creating a holistic lifestyle brand experience[4][7].
Operational scale: The company operates a large fulfillment center (over 650,000 sq. ft.) enabling efficient pick, pack, and delivery operations to support rapid growth and customer satisfaction[5].
Commitment to inclusivity and sustainability: FabFitFun emphasizes female-founded and BIPOC brands and partners with charities each season, aligning with consumer values[7].