Willow Growth Partners LP

ActiveVenture Capital

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Updated: Jan 22, 2026 ·

Financial History

Total Raised

N/A

Valuation

N/A

Investments Made

Date	Company	Round	Lead Investor(s)	Co-Investor(s)
Jun 1, 2025	Other Half	$3.0M Seed	—	M13
Apr 1, 2024	Richualist	$150K Seed	—	True Beauty Ventures
Jan 1, 2024	Perelel	$6.0M Series A	—	Verity Venture Partners
May 1, 2023	Lifeforce	$12.0M Series A	—	AirAngels, Bold Capital Partners, Footprint Coalition, Lead Edge Capital, Lever VC, M13, Mucker Capital, Next Ventures, Picus Capital, Seaside Ventures, Sequoia Capital, Serena Ventures, TechSquare Labs, Vast Ventures, ZhenFund, Ron Pragides, Scott Belsky
Mar 1, 2023	Youthforia	$400K Seed	—	Amplify.LA, Bam Ventures, Brand Foundry Ventures, Divergent Capital, FirstMark Capital, Harlem Capital, Monarch Collective, NFX, Pelion Venture Partners, True Beauty Ventures, Vamos Ventures, Gwyneth Paltrow, Heidi Zak, John Henry, Sahin Boydas
Dec 1, 2022	Dae Hair	$8.0M Series A	—	Act One Ventures, Greycroft, Left Lane Capital, SignalFire, Sunset Ventures, Verity Venture Partners
Oct 1, 2022	Good Health Company (Clinic) (GHC)	$10.0M Series A	—	Act One Ventures, Greycroft, Left Lane Capital, SignalFire, Sunset Ventures
Jul 1, 2022	De Soi	$4.0M Seed	—	Bam Ventures, Catapult Capital, Eunoia Capital Partners, Fung Capital, Unshackled Ventures, Gabriel Naouri
Oct 1, 2021	GreenPark Sports	$31.0M Series B	—	Act One Ventures, Amazon Alexa Fund, Atreides Management, Convoz, Craft Ventures, Founders Fund, Galaxy Digital, Global Founders Capital, Greycroft, Icebreaker.vc, LaunchPad, Left Lane Capital, LightShed Ventures, Long Journey Ventures, Lux Capital, March Capital, Ravelin Capital, Sapphire Ventures, SignalFire, Sunset Ventures, Sweater Ventures, TQ Ventures, Brad Lewthwaite, Colin Carrier, Jared Leto, Joao Otavio Oliverio, Justin Timberlake, Kevin Weil, Ron Pragides, Scott Belsky, William Miller
Oct 1, 2021	Embrace	$45.0M Series B	—	9Yards Capital, Kevin Hartz, Act One Ventures, Addition, Adverb Ventures, Alumni Ventures, Anorak Ventures, Bee Partners, Bessemer Venture Partners, Breakthrough Energy Ventures, Craft Ventures, Dynamo Ventures, ENIAC Ventures, Euclid Ventures, Golden Ventures, Greycroft, Left Lane Capital, Lowercarbon Capital, Matter Venture Partners, Blake Wu, Forest Baskett, New Enterprise Associates, Jeff Richards, Pathbreaker Ventures, Sequoia Capital, SignalFire, Sunset Ventures, Susa Ventures, Tiger Global Management, Allen Gannett, Colin Carrier, Dan Wright, Jon Runyan, Julia Hartz, Kyle Porter, Mark Cuban, Matt Mazzeo, Peter Kazanjy, Ryan Carlson, Tom Monahan, Tom Williams
Sep 1, 2021	Clovers	$15.0M Seed	—	Act One Ventures, Alpha Edison, GingerBread Capital, Greycroft, Left Lane Capital, Oak HC/FT, Roble Ventures, SignalFire, Sunset Ventures, Joao Otavio Oliverio, Ron Pragides
Sep 1, 2021	Loop	$12.0M Series A	—	01 Advisors, 7BC Venture Capital, Act One Ventures, Jacob Colker, Citi Ventures, DCM, Felicis Ventures, Felix Capital, Floodgate, Foundry Group, Freestyle Capital, General Catalyst, Greycroft, Griffin Gaming Partners, Intuition Capital, Khosla Ventures, Latitud, Launchpad Capital, Left Lane Capital, LGF, Lightspeed Venture Partners, Liquid 2 Ventures, Long Journey Ventures, Looking Glass Capital, Madrona Ventures, March Capital, Motivate Ventures, Muchmore Ventures, NewView Capital, Outrun Ventures, Pareto Holdings, Point72 Ventures, Project A, Propel Venture Partners, QueensBridge Venture Partners, REMUS Capital, Sapphire Ventures, SignalFire, Sunset Ventures, TDK Ventures, Transmedia Capital, Wave Capital, XFactor Ventures, Anthony Saleh, Bryce Hall, Gee Roberson, Griffin Johnson, John Johnson, Kevin Hart, Manoela Mitchell, Mark Pincus, Matt Carbonara, Nikhil Krishnan, Oliver Jung, Parker Treacy, Ricardo Weder, Ron Pragides, Ryan Orr, Sudheesh Nair, Thiago Torres, Will Brooks, William Adams, Will Martin
Jul 1, 2021	Dragonboat	$3.0M Seed	—	Act One Ventures, Bling Capital, Bullpen Capital, Ensemble VC, Fin Capital, GingerBread Capital, Gradient Ventures, Greycroft, Insight Partners, Inspired Capital, Khosla Ventures, Learn Capital, Left Lane Capital, Lightbank, MHS Capital, NewView Capital, Oak HC/FT, Pareto Holdings, Roble Ventures, SciFi VC, SignalFire, Smash Capital, Sunset Ventures, The Hit Forge, Trajectory Ventures, Ansaf Kareem, Jeremy Stoppelman, Kevin Weil, Larry Braitman, Lawrence Braitman, Omri Dahan, Rashaun Williams, Ron Pragides, Russell Fradin, Russ Fradin, Tom Williams
Jun 1, 2021	Dae Hair	$3.0M Seed	—	Act One Ventures, Greycroft, Left Lane Capital, SignalFire, Sunset Ventures
Dec 1, 2020	GreenPark Sports	$14.0M Series A	—	Act One Ventures, Atreides Management, Galaxy Digital, Global Founders Capital, Greycroft, Icebreaker.vc, LaunchPad, Left Lane Capital, LightShed Ventures, Lux Capital, March Capital, Sapphire Ventures, SignalFire, Sunset Ventures, Valor Capital Group
Jan 1, 2020	Justworks	$50.0M Series E	—	Amplify.LA, Bain Capital Ventures, Bam Ventures, Distributed Ventures, FirstMark Capital, Lux Capital, Monarch Collective, Pelion Venture Partners, Sinai Ventures, Marco DeMeireles, Vine Ventures LP, Marc Benioff, Paul Edgerley, Umang Dua
Dec 1, 2019	Embrace	$8.0M Series A	—	01 Advisors, 20VC, 9Yards Capital, Kevin Hartz, Accomplice VC, Act One Ventures, Addition, Adverb Ventures, Altaclub VC, Altimeter Capital, Alumni Ventures, Amplify.LA, Andreessen Horowitz, Chloe Sladden, Jana Messerschmidt, Anorak Ventures, Antler, AV8 Ventures, Ballistic Ventures, Bam Ventures, Battery Ventures, B Capital Group, Benchmark, Bessemer Venture Partners, Bonfire Ventures, Boston Seed Capital, Breakthrough Energy Ventures, C2 Investment, Craft Ventures, Dynamo Ventures, ENIAC Ventures, Euclid Ventures, Fika Ventures, Founders Circle Capital, FundersClub, Global Founders Capital, Goat Capital, Golden Ventures, Greycroft, Greylock, iNovia Capital, Ironspring Ventures, IVP, Kohala Ventures, KW Angel Fund, Left Lane Capital, Lightspeed Venture Partners, Liquid 2 Ventures, Lowercarbon Capital, Makers Fund, Menlo Ventures, Moxxie Ventures, Aaron Jacobson, Blake Wu, NextGen Venture Partners, Jeff Richards, Oyster Ventures, Pathbreaker Ventures, Pitbull Ventures, Polaris Partners, Rebel Fund, Roosh Ventures, S28 Capital, Sequoia Capital, SignalFire, SoftBank Investment Advisers, Soma Capital, Sunset Ventures, Susa Ventures, Techstars, Unusual Ventures, Village Global, VitalStage Ventures, Y Combinator, Zintinus, Aaron Levie, Adrian Aoun, Allen Gannett, Balaji Srinivasan, Bobby Lo, Brad Garlinghouse, Clark Landry, Colin Carrier, Dan Wright, David Cancel, David Chang, Elad Gil, Eric Wu, Gokul Rajaram, Indrek Kasela, Jason Robins, Jennifer Lum, Jon Runyan, Joshua Reeves, Julia Hartz, Karl Mehta, Kevin Weil, Kyle Porter, Mark Cuban, Matt Mazzeo, Merlin Kauffman, Peter Kazanjy, Ralph Gootee, Ric Fulop, Ryan Carlson, Ryan Chan, Tom Monahan, Tom Williams, Tracy Young, Trevor Wright, Wayne Chang, William Hockey
Nov 1, 2019	Manufactured	$320K Seed	—	Addition, Amplify.LA, Audrey Capital, Bam Ventures, FirstMark Capital, Insight Partners, Lowercarbon Capital, Monarch Collective, Pelion Venture Partners, Resolute Ventures, Matt Mazzeo, Rashaun Williams, Shelby Bonnie
Nov 1, 2019	Digits	$11.0M Series A	—	01 Advisors, 11k Ventures, 20VC, 468 Capital, 8VC, 9Yards Capital, Kevin Hartz, Accomplice VC, ACME Capital, Adverb Ventures, Airtree Ventures, Altimeter Capital, Amity Ventures, Amplify.LA, Andreessen Horowitz, Chloe Sladden, Jana Messerschmidt, #ANGELS (Hashtag ANGELS), Atomico, Audrey Capital, Axiom Partners, Bain Capital Ventures, Ballistic Ventures, Bam Ventures, B Capital Group, Benchmark, Bessemer Venture Partners, Better Tomorrow Ventures, BITKRAFT Ventures, Boston Seed Capital, BoxGroup, Brewer Lane Ventures, Broadway Angels, C2 Investment, Canaan Partners, Cedar Capital Group, Coatue, Collaborative Seed & Growth Partners, Color Capital, Convective Capital, Conviction Partners, Coughdrop Capital, Craft Ventures, Crosscut Ventures, Crossover, CRV, Cubit Capital, Daft Capital, Dispersion Capital, DNX Ventures, Drive Capital, Drummond Road Capital, DST Global, E1 Ventures, eFounders, Electric Capital, Elefund, Ensemble VC, Entrada Ventures, FabFitFun, Felicis Ventures, Felix Capital, Fika Ventures, FirstMark Capital, First Round Capital, Flex Capital, Flybridge Capital Partners, Forerunner Ventures, Founder Collective, Founders Fund, FPV Fund, Fuel Capital, Fusion Fund, General Catalyst, Goat Capital, Good Growth Capital, Hanabi Capital, Highbury Group, Hyperplane, Index Ventures, Infinite Niches, Innovent Capital Group, Insight Partners, Inspired Capital, Invariantes Fund, IVP, Jetstream, Jigsaw VC, Juxtapose Capital, K9 Ventures, Kima Ventures, LGF, Laurence Jones, Locus Ventures, LombardStreet Ventures, Long Journey Ventures, Lux Capital, M13, MaC Venture Capital, Matrix, Menlo Ventures, MetaProp Ventures, Mindful Venture Capital, MissionOG, Monarch Collective, Moonshots Capital, Moxxie Ventures, MS&AD Ventures, Jeff Immelt, Vanessa Larco, New Stack Ventures, NewView Capital, NextGen Venture Partners, Next Play Ventures, OCA Ventures, Otherwise Fund, Oyster Ventures, Pareto Holdings, Pelion Venture Partners, Pillar VC, Pioneer Fund, Polaris Partners, Primary Venture Partners, Prime Movers Lab, Propeller VC, Quiet Capital, Rainfall Ventures, Redpoint Ventures, Sapphire Ventures, SciFi VC, Sequoia Capital, Sherpalo Ventures, Shine Capital, SignalFire, Sinai Ventures, Spero Ventures, StartHer, Susa Ventures, TBD Angels, Techstars, The Hit Forge, Third Kind Ventures, Thirty Five Ventures, Todd and Rahul's Angel Fund, Trajectory Ventures, Transformation Capital, Tribe Capital, TSVC Capital, Union Square Ventures, Rick Lewis, Village Global, Vine Ventures LP, VitalStage Ventures, WndrCo LLC, Work-Bench, Y Combinator, YOBE Ventures, Aaron Levie, Adrian Aoun, Allen Gannett, Andre Iguodala, Armando Mann, Bradley Horowitz, Brian Corrigan, Charlie Cheever, Christian Reber, Dave Balter, David Cancel, David Chang, David Lieb, Drew Houston, Elad Gil, Emil Lee, Emmett Shear, Eric Wu, Errol Damelin, Gokul Rajaram, Grant Miller, Greg Brockman, Halle Tecco, Heather Fernandez, Jaime Schmidt, James Beshara, Jason Robins, J.D. Fagan, Jeffrey Lee, Jeff Seibert, Jennifer Lum, Joe Greenstein, Joe White, John Kobs, Jonathan Swanson, Jon Brelig, Joshua Reeves, Joshua Schachter, Joshua Webster, Julia Hartz, Kevin Lin, Kevin Weil, Kyle Vogt, Louis Beryl, Marissa Mayer, Mark Cuban, Matt Macinnis, Merlin Kauffman, Michael Ryan Dubin, Mike Vernal, Moisey Uretsky, Natasha Ahmed, Paul Holland, Ric Fulop, Robin Klein, Rob May, Russell Cook, Ryan Shea, Sahin Boydas, Sam Altman, Scott Banister, Scott Belsky, Shervin Pishevar, Stewart Butterfield, Suhail Doshi, Susan Kimberlin, Thibaud Elziere, Thomas Tull, Tikhon Bernstam, Todd Corenson, Tom Blomfield, Tom McInerney, Tom Williams, Trevor Blackwell, Vivek Garipalli, Vivek Patel, Warren Shaeffer, Wayne Chang, Zachary Hargreaves
Oct 1, 2019	GreenPark Sports	$9.0M Seed	—	Act One Ventures, Album VC, Bain Capital Ventures, First Round Capital, Founders Fund, Glade Brook Capital Partners, Global Founders Capital, Greycroft, Icebreaker.vc, Left Lane Capital, Liquid 2 Ventures, Long Journey Ventures, Oyster Ventures, Pareto Holdings, Picus Capital, Sapphire Ventures, SignalFire, Signal Peak Ventures, Soma Capital, Sunset Ventures, Susa Ventures, SV Angel, Trinity Ventures, Venture Highway, Weekend Fund, Work-Bench, XYZ Venture Capital, Y Combinator, Immad Akhund, Michael Ma
Sep 1, 2019	CASAFARI	$6.0M Seed	—	8090 Industries, 8VC, Bam Ventures, Canvas Ventures, Catapult Capital, Chapter One Ventures, Craft Ventures, Creandum, Eunoia Capital Partners, Fika Ventures, Flucas Ventures, Fung Capital, Lakestar, LGF, MaC Venture Capital, MS&AD Ventures, Next47, Oak HC/FT, Roosh Ventures, Seven Seven Six, Social Capital, Sound Ventures, The Hit Forge, Thirdbase Capital, Tribe Capital, Unshackled Ventures, Weekend Fund, WorkLife Ventures, Austin Ogilvie, Bradley Horowitz, Gabriel Naouri, Jeff Morris, Jeff Seibert, Jim Pallotta, Jon Runyan, Marc Benioff, Michael Ma, Peter Ackerson, Ryan Chan, Sahin Boydas, Shervin Pishevar, Sung ho Choi, Valentin Gui, Wayne Chang
Apr 1, 2019	Fleetsmith	$30.0M Series B	—	Amplify.LA, Bam Ventures, CRV, FirstMark Capital, Harrison Metal, Index Ventures, Menlo Ventures, Monarch Collective, O'Reilly AlphaTech Ventures, Pear VC, Pelion Venture Partners, Alex Stamos, Bob Pasker, Jeff Seibert, Louis Beryl, Max Mullen, Pete Koomen, Wayne Chang
Jun 1, 2018	Manufactured	$2.0M Seed	—	Addition, Amplify.LA, Audrey Capital, Bam Ventures, Blumberg Capital, Bullpen Capital, FirstMark Capital, Founder Collective, Insight Partners, Lowercarbon Capital, Monarch Collective, Pelion Venture Partners, QueensBridge Venture Partners, Resolute Ventures, Seven Seven Six, TSVC Capital, UpWest, Y Combinator, Yes VC, Anthony Saleh, Kenny Van Zant, Mark Williamson, Matt Mazzeo, Rashaun Williams, Scott Belsky, Shelby Bonnie
May 1, 2018	Divvy	$11.0M Series A	—	Album VC, Amplify.LA, Bam Ventures, FirstMark Capital, Monarch Collective, Pelion Venture Partners
Apr 1, 2018	Manufactured	$350K Seed	—	Amplify.LA, Bam Ventures, FirstMark Capital, Founder Collective, Monarch Collective, Pelion Venture Partners, Yes VC, Scott Belsky

Financial History

Total Raised

N/A

Valuation

N/A

Leadership Team

Key people at Willow Growth Partners LP.

Deborah Benton

Managing Partner

Leadership Team

Key people at Willow Growth Partners LP.

Deborah Benton

Managing Partner

Deep Dive

Willow Growth Partners LP is a Los Angeles-based early-stage venture capital firm founded in 2020 by Deborah Benton and Amanda Schutzbank. The firm focuses on investing in emerging consumer brands and the disruptive technologies that support them, particularly those that are values-driven, sustainable, and transparent. Their investment philosophy emphasizes backing companies with strong unit economics, predictable repeat purchasing, and a clear path to profitability, typically leading the first institutional round for companies generating $1–5 million in revenue. Willow Growth Partners is notable for its commitment to diversity, with nearly 75% of portfolio companies led by female or minority founders, and it supports brands across sectors such as beauty, personal care, apparel, food and beverage, baby, home, and pet products. Beyond capital, the firm offers hands-on operational support through CEO-level operating partners, sector specialists, and board guidance, helping portfolio companies scale effectively[1][2][3][4].

Founded in 2020, Willow Growth Partners was established by Deborah Benton, who previously built a seed-stage consumer brand investment vehicle at Kaktus Capital and held leadership roles at Nasty Gal, ShoeDazzle, and Teleflora, and Amanda Schutzbank, who has venture experience at Amplify and Primary Venture Partners and a background in investment banking. The firm evolved with a clear focus on transformative consumer brands that are “better for you” and “better for the planet,” aligning financial returns with social impact by supporting diverse founders and sustainable business models. Early traction includes investments in innovative consumer brands like You Go Natural (haircare for textured hair) and Goodles (nutrient-packed macaroni and cheese), demonstrating their ability to identify and nurture high-potential companies in the creative economy[1][3].

Core Differentiators

Unique Investment Model: Focus on leading first institutional rounds for consumer brands with $1–5M revenue, emphasizing strong unit economics and capital efficiency.
Diversity Commitment: Nearly 75% of portfolio companies led by female or minority founders; use of a diversity rider when leading investments.
Operating Support: Access to CEO-level operating partners, LP sector specialists, and active board involvement to provide strategic guidance and talent recruitment.
Sector Expertise: Deep focus on consumer sectors including beauty, personal care, apparel, food and beverage, baby, home, and pet products.
Track Record: Proven success backing innovative, values-driven brands with a clear path to profitability and impact[1][2][3][4].

Role in the Broader Tech Landscape

Willow Growth Partners rides the trend of consumer demand for healthier, more transparent, and sustainable brands, capitalizing on the shift toward values-led consumption. The timing is favorable as consumers increasingly prioritize “better for you” and “better for the planet” products, creating a strong market tailwind. The firm’s focus on diversity and inclusion also aligns with broader societal and investor emphasis on equitable access to capital and economic opportunity. By supporting early-stage consumer brands with strong unit economics and operational backing, Willow Growth Partners helps shape a more inclusive and sustainable consumer ecosystem, influencing how new brands scale and attract capital in the evolving market[1][3].

Quick Take & Future Outlook

Looking ahead, Willow Growth Partners is well-positioned to continue expanding its portfolio of transformative consumer brands that combine profitability with positive social and environmental impact. Trends such as increased consumer demand for transparency, sustainability, and inclusivity will likely shape their investment strategy. The firm’s hands-on operational approach and strong network will remain critical in helping portfolio companies navigate growth challenges and secure subsequent funding rounds. As the consumer landscape evolves, Willow Growth Partners’ influence is expected to grow, further advancing an inclusive creative economy and setting standards for values-driven venture investing[1][3][4].

Sources

Core Differentiators

Unique Investment Model: Focus on leading first institutional rounds for consumer brands with $1–5M revenue, emphasizing strong unit economics and capital efficiency.
Diversity Commitment: Nearly 75% of portfolio companies led by female or minority founders; use of a diversity rider when leading investments.
Operating Support: Access to CEO-level operating partners, LP sector specialists, and active board involvement to provide strategic guidance and talent recruitment.
Sector Expertise: Deep focus on consumer sectors including beauty, personal care, apparel, food and beverage, baby, home, and pet products.
Track Record: Proven success backing innovative, values-driven brands with a clear path to profitability and impact[1][2][3][4].