Dae Hair is a technology company.
Dae Hair has raised $11.0M across 2 funding rounds.
Dae Hair has raised $11.0M in total across 2 funding rounds.
Dae Hair is a clean, vegan haircare brand founded in 2020, specializing in shampoos, conditioners, multi-tasking styling products, and treatments infused with desert botanicals and evocative scents inspired by Arizona's landscapes.[1][2][3][4] Based in Mesa, Arizona, it serves consumers seeking simple, effective, cruelty-free haircare that fits daily routines, solving the problem of overly complicated products with nourishing, restorative formulas free of sulfates, parabens, phthalates, and synthetic colors.[1][2][4] The company has shown strong growth momentum, raising $10.6 million in total funding across two rounds, including an $8 million round in 2024 that fueled expansion.[2][3]
Dae Hair was founded by Amber Fillerup Clark, a beauty influencer turned entrepreneur, in 2020 and is headquartered in the Phoenix-Mesa area of Arizona.[1][2][3] The idea emerged from Clark's vision to create uncomplicated haircare inspired by Arizona's natural elements—like orange blossoms, majestic sunsets, and desert botanicals—capturing the sun's daily rhythm of dawn, afternoon, and evening (hence "dae").[1] Early traction built on this authentic backstory, with the brand quickly gaining popularity through e-commerce and customer acclaim for its dreamy scents and performance, leading to significant funding in 2024 to scale operations.[2][3]
While Dae Hair operates as an e-commerce beauty brand leveraging digital tools like Cloudflare and Akamai for scalable online sales, it rides the wave of direct-to-consumer (DTC) beauty trends amplified by social media influencers and clean beauty demands.[2][3][4] Timing aligns with post-2020 e-commerce booms and investor interest in consumer wellness startups, as seen in its $8M 2024 funding amid rising demand for vegan, sustainable products.[2][3] Market forces like water conservation initiatives and influencer-led authenticity favor its Arizona-rooted story, influencing the ecosystem by blending physical product innovation with tech-enabled personalization and community building.[1][3]
Dae Hair is poised for continued expansion through new product launches, like its 2024 one-stop hair care kits, and further DTC scaling with recent funding.[3] Trends in clean beauty, sustainability, and influencer commerce will shape its path, potentially evolving into broader wellness offerings or retail partnerships. As it grows from Arizona's desert inspiration, Dae could redefine accessible luxury haircare, tying back to its core promise of simple, every-dae rituals that nourish from sunrise to sunset.[1][4]
Dae Hair has raised $11.0M in total across 2 funding rounds.
Dae Hair's investors include Act One Ventures, Greycroft, Left Lane Capital, SignalFire, Sunset Ventures, Verity Venture Partners, Willow Growth Partners LP.
Dae Hair has raised $11.0M across 2 funding rounds. Most recently, it raised $8.0M Series A in December 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Dec 1, 2022 | $8.0M Series A | Act One Ventures, Greycroft, Left Lane Capital, SignalFire, Sunset Ventures, Verity Venture Partners, Willow Growth Partners LP | |
| Jun 1, 2021 | $3.0M Seed | Act One Ventures, Greycroft, Left Lane Capital, SignalFire, Sunset Ventures, Willow Growth Partners LP |