Intuition Capital

ActiveVenture Capital

Website LinkedIn

Updated: Jan 6, 2026 ·

About

Intuition Capital is an investment firm helping to build companies in tech, consumer goods, marketplaces, and more.

Financial History

Total Raised

N/A

Valuation

N/A

Investments Made

Date	Company	Round	Lead Investor(s)	Co-Investor(s)
Oct 1, 2025	RECESS	$30.0M Series B	—	Baukunst, CAVU Venture Partners, Manifold, Torch Capital, Anthony Pompliano, Kevin Weil, Mark Cuban
Mar 1, 2025	RECESS	$2.0M Seed	—	Baukunst, CAVU Venture Partners, Manifold, Torch Capital, Anthony Pompliano, Kevin Weil, Mark Cuban
May 1, 2022	Ness	$16.0M Seed	—	Active Capital, HOF Capital, Pareto Holdings, Sierra Ventures, Stellar Capital, Will Ventures, Ahmir Khalib Thompson, Cory Levy, Gee Roberson, James Beshara, Otis Chandler, Rob Glaser
Apr 1, 2022	X Shore	$50.0M Series B	—	ENIAC Ventures, VSC Ventures, John Legend, Reshma Saujani
Sep 1, 2021	Loop	$12.0M Series A	—	01 Advisors, 7BC Venture Capital, Act One Ventures, Jacob Colker, Citi Ventures, DCM, Felicis Ventures, Felix Capital, Floodgate, Foundry Group, Freestyle Capital, General Catalyst, Greycroft, Griffin Gaming Partners, Khosla Ventures, Latitud, Launchpad Capital, Left Lane Capital, LGF, Lightspeed Venture Partners, Liquid 2 Ventures, Long Journey Ventures, Looking Glass Capital, Madrona Ventures, March Capital, Motivate Ventures, Muchmore Ventures, NewView Capital, Outrun Ventures, Pareto Holdings, Point72 Ventures, Project A, Propel Venture Partners, QueensBridge Venture Partners, REMUS Capital, Sapphire Ventures, SignalFire, Sunset Ventures, TDK Ventures, Transmedia Capital, Wave Capital, Willow Growth Partners LP, XFactor Ventures, Anthony Saleh, Bryce Hall, Gee Roberson, Griffin Johnson, John Johnson, Kevin Hart, Manoela Mitchell, Mark Pincus, Matt Carbonara, Nikhil Krishnan, Oliver Jung, Parker Treacy, Ricardo Weder, Ron Pragides, Ryan Orr, Sudheesh Nair, Thiago Torres, Will Brooks, William Adams, Will Martin
Aug 1, 2021	Poppi	$14.0M Series A	—	01 Advisors, 7BC Venture Capital, Kevin Hartz, Acrew Capital, AIX Ventures, Animal Capital, Aurora Forge, Bain Capital Ventures, Big Idea Ventures, Bono, Casa Verde Capital, Craft Ventures, Curie.Bio, Curious Capital, FJ Labs, Griffin Gaming Partners, Hoxton Ventures, Motivate Ventures, Muchmore Ventures, NewView Capital, Night Ventures, Oak HC/FT, Operator Partners, Practical Venture Capital, QueensBridge Venture Partners, REMUS Capital, Serena Ventures, Seven Seven Six, Social Starts, SOSV, Sound Ventures, Thirty Five Ventures, Timespan Ventures, UpHonest Capital, Vayner RSE, Vera Equity, Version One Ventures, Visionaire Ventures, VNTR Capital, WndrCo LLC, Abe Burns, Anthony Saleh, Baron Davis, Brian Sugar, Bryce Hall, Casey Neistat, Gee Roberson, Gokul Rajaram, Griffin Johnson, Ian Borthwick, Jimmy Donaldson, Kevin Hart, Logan Paul, Mark Cuban, Mark Pincus, Pir Granoff, Rich Miner, William Adams
Aug 1, 2021	ForeVR Games	$7.0M Seed	—	11.2 Capital, 7BC Venture Capital, Bloomberg Beta, Cervin Ventures, Chemistry VC, Felicis Ventures, Galaxy Digital, Griffin Gaming Partners, Heartcore Capital, Heavybit, Insight Partners, Lead Edge Capital, Motivate Ventures, Muchmore Ventures, NewView Capital, QueensBridge Venture Partners, REMUS Capital, Sapphire Ventures, Super Ventures, The Hit Forge, Threshold Ventures, Uncork Capital, Vertex Ventures, Anthony Saleh, Bryce Hall, Erik Eccles, Gee Roberson, Griffin Johnson, Kevin Hart, Kevin Lin, Nate Mitchell, William Adams
Aug 1, 2021	Cent	$3.0M Seed	—	7BC Venture Capital, Craft Ventures, Founder Collective, Greylock, Griffin Gaming Partners, Motivate Ventures, Muchmore Ventures, NewView Capital, Night Capital, Owl Ventures, QueensBridge Venture Partners, REMUS Capital, Spark Capital, Stellar Capital, Thirty Five Ventures, Yes VC, Anthony Saleh, Breon Corcoran, Bryce Hall, Daniel Rosensweig, Gee Roberson, Gina Bianchini, Griffin Johnson, Kevin Hart, Mark Cuban, Mark Pincus, Matthew Dellavedova, Mitch Garber, Odell Beckham Jr., Steve Aoki, Wendell Brooks
Jul 1, 2021	People.ai	$100.0M Series D	—	Sand Hill Angels, Audacious Ventures, Awesome People Ventures, Jesse Leimgruber, Matt Gibstein, Paul Yacoubian, Scott Belsky, Steve Schlafman, Vibe Capital, WorkLife Ventures
Jul 1, 2021	Acquire.com	$6.0M Seed	—	10100, 2xN, 42Phi Ventures, 8VC, Kevin Hartz, Accel, Acrew Capital, Active Capital, Adapt Ventures, AirAngels, Alliance Healthcare Foundation, Altair Capital Management, Alt Capital, Alumni Ventures, Andreessen Horowitz, Angel investor, AngelList, Anthemis Group, Anti fund, Array Ventures, Audacious Ventures, Authentic Ventures, Awesome People Ventures, Awesome Ventures, Backstage Capital, Bain Capital, Bain Capital Ventures, Base10 (Base10 Partners), TJ Nahigian, Bedrock Capital, Bessemer Venture Partners, Bond, BoxGroup, Brainchild, Breakthrough Energy Ventures, Browder Capital, C2 Investment, Capital Factory, CapitalX, Chemistry VC, Chicago Ventures, Climate Capital, Collab Capital, Color Capital, Comal Ventures, Contrary Capital, Convective Capital, Craft Ventures, Cubit Capital, Cyphr VC, Daffy, Define Ventures, Dell Technologies Capital, Kevin Ding, DOMO Invest, Elephant Partners, Emergent Ventures, Fifth Wall, FirstMark Capital, FJ Labs, Foundation Capital, Founder Collective, Founders Fund, FreshTracks Capital, General Catalyst, Greylock, Harlem Capital, Haystack, Heavybit, Helion Venture Partners, Helium-3 Ventures, Hyde Park Venture Partners, Hyper, IDEO CoLab Ventures, Immeasurable, Include Venture Partners, Infinite Niches, Initialized Capital, In-Q-Tel, Investo, Jetstream, JLL Spark, KAAN Ventures, Kepler Operator’s Fund, Kima Ventures, LAUNCH, Lightspeed Venture Partners, LocalGlobe, Locus Ventures, Logos Labs, LOI Venture, LombardStreet Ventures, Long Journey Ventures, M13, M34 Capital, Mucker Capital, Musha Ventures, NewMe Accelerator, NextView Ventures, Not Boring Capital, Notion Capital, Offline Ventures, Operator Collective, Anh-Tho Chuong Degroote, OS Fund, Outcast Ventures, Outlander Labs, Paradigm, Paradox Capital, Pareto Holdings, Pioneer Fund, Point72 Ventures, Positive Sum VC, Practical Venture Capital, Predictive VC, Proton Enterprises, Prototype Capital, Quartz, Rainfall Ventures, Range VC, RareBreed Ventures, Ravelin Capital, Redpoint Ventures, REMUS Capital, Rising Tide Partners, SaaSholic Fund, Saga, SailPoint, Sandalphon Capital, Scale Asia Ventures, Sequoia Capital, Shaan's All Access Fund, Share Ventures, Shield Capital, Shrug Capital, Silence, Slow Ventures, SNR, Soma Capital, SRB Ventures, Starship Ventures, TechSquare Labs, Techstars, The Club, The Hit Forge, Thirty Five Ventures, Todd and Rahul's Angel Fund, Trajectory Ventures, Tribe Capital, Trucks Venture Capital, Trust Fund, Twenty Two Ventures, Uncork Capital, Upfront Ventures, Upside Partnership, Venrock, Vertical Venture Partners, Vibe Capital, Victress Capital, Alex Rodriguez, Weekend Fund, WorkLife Ventures, Y Combinator, York IE, Aaron Skonnard, Adam Guild, Alex Lieberman, Anthony Pompliano, Babak Nivi, Baron Davis, Ben Tossell, Bryce Hall, Catherine Wood, Chris Herd, Chris Murphy, Cory Levy, Daniel Kan, Dharmesh Shah, Dylan Field, Eric Rea, Evan Moore, Frederic Kerrest, Gabriel Jarrosson, Greg Isenberg, Griffin Johnson, Harry Hurst, Ian Hogarth, Immad Akhund, Jaime Schmidt, James Park, Jesse Leimgruber, Jonathan Wasserstrum, Joshua Webster, Julian Shapiro, Justin Mateen, Justin Welsh, Karim Atiyeh, Keith Masback, Kevin Hart, Kunal Shah, Kyle Vogt, Kyle York, Larry Gadea, Marc Benioff, Marcy Simon, Mark Benning, Mathilde Collin, Matt Bellamy, Matt Gibstein, Matthew Dellavedova, Max Mullen, Moshe Lifschitz, Musaab Hakami, Nate Cavanaugh, Paulo Silveira, Paul Yacoubian, Priyank Chandra, Quinn Slack, Rajiv Bala, Rich Miner, Ron Pragides, Roxanne Varza, Sahil Lavingia, Sahin Boydas, Sam Altman, Sam Parr, Scott Belsky, Scot Wingo, Siqi Chen, Steve Schlafman, Tony Jamous, Vinay Hiremath, Yumin Choi, Zach Segal, Zack Kanter
Jul 1, 2021	NotCo	$240.0M Series D	—	Amadeus Capital Partners, CapitalG, Endeavor Catalyst, Expa, Greylock, Mathias Schilling, Kaszek Ventures, Merak Ventures, Mouro Capital, NEO, Next Play Ventures, QED Investors, Quona Capital, Redpoint eventures, Tiger Global Management, Upload Ventures, Will Ventures, Y Combinator, Adrian Aoun, Ashish Agrawal, Ashish Taneja, Charlie Songhurst, Drew Houston, Farzad Nazem, Gabriel Naouri, Gee Roberson, Hadi Partovi, Henry Kravis, James Beshara, Jeffrey Wilke, Marc Benioff, Nicolas Berggruen, Noosheen Hashemi, Otis Chandler, Rob Glaser, Shane Neman, Tom Chapman
Jun 1, 2021	Synctera	$33.0M Series A	—	7 Gate Ventures, Acton Capital Partners, Armilar Venture Partners, Baukunst, B Capital Group, Capital Factory, CAVU Venture Partners, E1 Ventures, Fin Capital, Giant Ventures, Grit Ventures, Inspired Capital, Launchpad Capital, Manifold, Oak HC/FT, Pareto Holdings, Passion Capital, SciFi VC, Seedcamp, Summit Partners, Torch Capital, Trajectory Ventures, Alain Hanover, Ansaf Kareem, Anthony Pompliano, Felipe Navio, Juan Urdiales, Kevin Weil, Mark Cuban, Martin Villig, Omri Dahan, Rolf Schrömgens, Tom Blomfield, Tom Williams, Victoria van Lennep
Apr 1, 2021	Finary	$3.0M Seed	—	20VC, AirAngels, Andreessen Horowitz, Awesome People Ventures, BITKRAFT Ventures, Costanoa Ventures, Floodgate, Global Founders Capital, Sequoia Capital, Shrug Capital, Speedinvest, Summit Partners, Todd and Rahul's Angel Fund, Unusual Ventures, Upfront Ventures, Will Ventures, Witz Ventures, Ahmir Khalib Thompson, Alexandre Prot, Alexandros Bottenbruch, Didier Valet, Eden Chen, Eric Demuth, Gee Roberson, Harsh Sinha, James Beshara, Otis Chandler, Philippe Teixeira da Mota, Raphael Vullierme, Rob Glaser, Steve Anavi, 50 Partners, Cocoa, Eight Roads Ventures, Fredrik Hjelm, Hugues De Braucourt, Luca Ascani, Molten Ventures, Pareto Holdings, Playfair Capital, Roxanne Varza, Seedcamp, Thomas Rebaud
Mar 1, 2021	Looped	$8.0M Seed	—	14W, 20VC, Adjacent, Audacious Ventures, Awesome People Ventures, Founders Fund, Garden City Companies, Greylock, Jay, Shawn Modarresi, K2 Global, Khosla Ventures, Night Capital, Pario Ventures, Serena Ventures, Seven Seven Six, Vibe Capital, Will Ventures, WorkLife Ventures, Alexandre Scialom, Ash Pournouri, Bill Gates, Bradley Horowitz, Casey Neistat, Jay Z, Jean Charles Samuelian, Jesse Leimgruber, Katy Perry, Matt Gibstein, Paul George, Paul Yacoubian, Raj Luhar, Scott Belsky, Sebastian Ingrosso, Shane Neman, Steve Schlafman, Thibaud Elziere, Trevor Noah, William Adams
Jan 1, 2021	Transform	$20.0M Series A	—	11.2 Capital, 468 Capital, AirAngels, Alt Capital, Amplify Partners, Andreessen Horowitz, Audacious Ventures, Awesome People Ventures, B Capital Group, Benchmark, Bond, C2 Investment, Chapter One Ventures, Coatue, Contrary Capital, Conversion Capital, Crane Venture Partners, Cyberstarts VC, Essence VC, Felicis Ventures, General Catalyst, Great Oaks Venture Capital, M.G. Siegler, Haystack, Indicator Ventures, Kleiner Perkins, Long Journey Ventures, Menlo Ventures, Operator Collective, Plaid, Point Nine Capital, Redpoint Ventures, Root Ventures, Scale Asia Ventures, S Capital VC, Slow Ventures, Stellar Capital, Tencent Holdings, Tribe Capital, Upside Partnership, Vibe Capital, WorkLife Ventures, Y Combinator, Adam Wiggins, Alex Adelman, Amber Feng, Arash Ferdowsi, Cameron Teitelman, Cristina Cordova, Dylan Field, Fareed Mosavat, Frederic Kerrest, Gokul Rajaram, Hiten Shah, Jared Leto, Jeff Chang, Jeff Morris, Jesse Leimgruber, Joe Greenstein, Kenny Van Zant, Larry Gadea, Marc McCabe, Mathilde Collin, Matt Gibstein, Max Mullen, MG Siegler, Mike Krieger, Paul Yacoubian, Ron Pragides, Ryan Carlson, Sahil Lavingia, Scott Belsky, Steve Schlafman, Tom Blomfield, William Hockey, Yevgeny Dibrov, Yoshinari Yoshikawa, Zack Kanter
Jan 1, 2021	Loop	$3.0M Seed	—	Audacious Ventures, Awesome People Ventures, Freestyle Capital, Launchpad Capital, Looking Glass Capital, Propel Venture Partners, The Community Fund, Transmedia Capital, Vibe Capital, WorkLife Ventures, Jesse Leimgruber, Matt Gibstein, Nikhil Krishnan, Paul Yacoubian, Scott Belsky
Dec 1, 2020	ForeVR Games	$2.0M Seed	—	7BC Venture Capital, Banana Capital, Baroda Ventures, Galaxy Digital, Goat Capital, Griffin Gaming Partners, Heartcore Capital, Innovation Endeavors, Lerer Hippeau, Motivate Ventures, Muchmore Ventures, NewView Capital, Polychain Capital, QueensBridge Venture Partners, Raine Ventures, REMUS Capital, Sapphire Ventures, Socially Financed, Streamlined Ventures, Super Ventures, The Hit Forge, Adam D'Angelo, Anthony Pompliano, Anthony Saleh, Bryce Hall, Gee Roberson, Griffin Johnson, Ian Borthwick, Kevin Hart, Kevin Lin, Nate Mitchell, Robert Pittman, Trevor McFedries, William Adams
Dec 1, 2020	Synctera	$12.0M Seed	—	Abstract Ventures, Acton Capital Partners, Andreessen Horowitz, Angel investor, Jana Messerschmidt, Banana Capital, Baukunst, BoxGroup, CAVU Venture Partners, Craft Ventures, Fin Capital, First Round Capital, Inspired Capital, Manifold, Moving Capital, Oak HC/FT, Pareto Holdings, Pioneer Fund, Polychain Capital, QueensBridge Venture Partners, Republic Records, SciFi VC, Sequoia Capital, Shine Capital, Summit Partners, Torch Capital, Trajectory Ventures, YLEM, Aaron Harris, Alain Hanover, Anthony Pompliano, Demetrios Christofidis Jr, Josh Mohrer, Kevin Weil, Kristian Segerstrale, Mark Cuban, Nick Jonas, Omri Dahan, Rashaun Williams, Steve Aoki, Steve Chen, Tom Williams
Oct 1, 2020	MycoWorks	$45.0M Series B	—	Amazon Climate Pledge Fund, Anorak Ventures, Breakthrough Energy Ventures, ENIAC Ventures, Fifty Years, Founders Fund, F-Prime Capital Partners, Future Shape, Mayfield, Pioneer Fund, Prelude Ventures, SeaX Ventures, Social Impact Capital, SOSV, VSC Ventures, Bradley Horowitz, Peter Carlsson, Reshma Saujani
Oct 1, 2020	Lunchbox Technologies	$20.0M Series A	—	01 Advisors, 040 Capital, 645 Ventures, Bennett Siegel, A* Capital (A Star Capital), Allegion Ventures, Altair Capital Management, Animo Ventures, Atreides Management, Bessemer Venture Partners, Bowery Capital, Cedar Capital Group, Charge Ventures, CRV, ENIAC Ventures, Jenny Fielding, Scott Hartley, Forum Ventures, Foundation Capital, Founder Collective, Greycroft, Gutter Capital, MetaProp Ventures, Jeff Richards, Peak State Ventures, Penny Jar Capital, Primary Venture Partners, Rock Ventures, Silicon Badia, Supernode Ventures, Thrive Capital, TitletownTech, Trinity Ventures, Tusk Venture Partners, Upfront Ventures, Vera Equity, VSC Ventures, Andrew Gluck, David de Picciotto, Ellie Wheeler, Jared Hyatt, John Legend, Oliver Friedrichs, Peter Carlsson, Reshma Saujani, Scott Belsky, Tony Jamous, Trevor Noah
Aug 1, 2020	BlockFi	$50.0M Series C	—	Alliance of Angels, Alumni Ventures, Archetype, Bain Capital Crypto, Baukunst, Cadenza Capital Management, CAVU Venture Partners, Delta Blockchain Fund, Formic Ventures, Founders Fund, Galaxy Digital, LAUNCH, Manifold, Qiming Venture Partners, William Guo, Torch Capital, Valar Ventures, Winklevoss Capital, Alain Hanover, Anthony Pompliano, Bill Gates, George Godula, Jehan Chu, John Fontein, Kevin Weil, Kurt Bilafer, Marc Benioff, Mark Cuban, Matthew Dellavedova, Nelson Chu, Scott Becker, Stephen Garden
Jun 1, 2020	Atmos	$2.0M Seed	—	01 Advisors, 10100, 20VC, 8VC, Accel, Afore Capital, Alex, Alumni Ventures, Audacious Ventures, Avanta Ventures, Awesome People Ventures, Backend Capital, Basecamp Fund, Better Tomorrow Ventures, Bora&Sons, Brewer Lane Ventures, C2 Investment, Chemistry VC, Coatue, Collaborative Seed & Growth Partners, Commerce Ventures, Convective Capital, Daffy, DNX Ventures, Drummond Road Capital, eFounders, Electric Capital, Felicis Ventures, FirstMark Capital, First Round Capital, Flourish Ventures, Flucas Ventures, Footwork, Founders Fund, Geodesic Capital, Goat Capital, Gradient Ventures, Christian Leybold, Hercules Capital, Highbury Group, Index Ventures, Infinite Niches, JLL Spark, Kima Ventures, L Catterton Growth, LGF, Ligature, Lobby Capital, LombardStreet Ventures, Matrix, Menlo Ventures, Moxxie Ventures, Ed Mathers, New Stack Ventures, NextView Ventures, NFX, Otherwise Fund, Pear VC, Picus Capital, Prototype Capital, QED Investors, Ravelin Capital, Redpoint Ventures, Runway Growth Capital, Sandalphon Capital, Scribble Ventures, Script Capital, Serena Ventures, Sherpalo Ventures, Shine Capital, Shrug Capital, SignalFire, Sound Ventures, South Park Commons, Stellation Capital, SV Angel, The Hit Forge, Third Kind Ventures, Tusk Venture Partners, Underscore VC, Vibe Capital, Vouch Insurance, Weekend Fund, WorkLife Ventures, Y Combinator, Adam D'Angelo, Alper Kiresepi, Anna Patterson, Chad Nitschke, Christian Reber, Drew Houston, Dylan Field, Elad Gil, Emmett Shear, Eric Wu, Francisco Larrain, Greg Brockman, Howard Charney, Ian Hogarth, James Beshara, J.D. Fagan, Jesse Leimgruber, Joe Greenstein, John M. Mueller, Jonathan Gheller, Julie Zhuo, Kevin Weil, Kyle Vogt, Marissa Mayer, Matt Gibstein, Matt Macinnis, Mike Krieger, Mike Vernal, Moshe Lifschitz, Paul Yacoubian, Peter Hunn, Rudra Peram, Sahin Boydas, Sam Altman, Scott Belsky, Steve Schlafman, Sung ho Choi, Thibaud Elziere, Tikhon Bernstam, Trevor Blackwell, Tyler Willis, Yagiz Sozmen, Zach Segal
May 1, 2020	Stream Club	$2.0M Seed	—	01 Advisors, Afore Capital, Andreessen Horowitz, Atreides Management, Audacious Ventures, Awesome People Ventures, Bessemer Venture Partners, Bowery Capital, Browder Capital, Charge Ventures, Cosmic Venture Partners, Jenny Fielding, Scott Hartley, Fifth Wall, Geek Ventures, GSV Acceleration, Gutter Capital, Harrison Metal, Haystack, Javelin Venture Partners, Rick Yang, Jeff Richards, Primary Venture Partners, Silicon Badia, Slow Ventures, Supernode Ventures, Vibe Capital, WorkLife Ventures, Yes VC, Hiro Tamura, Jesse Leimgruber, Jonathan Swanson, Matt Gibstein, Paul Yacoubian, Scott Belsky, Steve Schlafman, Yan-David Erlich
May 1, 2020	Run The World	$11.0M Series A	—	Activant Capital, Alumni Ventures, Andreessen Horowitz, Angel investor, Audacious Ventures, Awesome People Ventures, Balderton Capital, BlueRun Ventures, Buckley Ventures, Climate Capital, Color Capital, Company Capital, Craft Ventures, CrunchFund, Curated, Divergent Capital, Double Down, DST Global, Flex Capital, Founder Collective, Great Oaks Venture Capital, Greylock, GSV Asset Management, Indeed.com, Insight Partners, Khosla Ventures, Lightspeed Venture Partners, Listen, Menlo Ventures, Next Play Ventures, Partners Resolute, Ride Ventures, Scribble Ventures, Sequoia Capital, Shrug Capital, Web Smith, Techstars, Todd and Rahul's Angel Fund, Vibe Capital, WorkLife Ventures, Alex Pattis, Andrew Gluck, Balaji Srinivasan, Casey Neistat, Gokul Rajaram, Jaime Schmidt, Jen Rubio Butterfield, Jesse Leimgruber, Kevin Weil, Kintan Brahmbhatt, Ligaya Tichy, Mark Chou, Moshe Lifschitz, Paul Yacoubian, Peter Hunn, Rob Theis, Sahin Boydas, Scott Belsky, Steve Schlafman, Tim Ferriss, Vipul Ved Prakash, William Hockey, Zach Segal
Mar 1, 2020	Superpeer	$2.0M Seed	—	500 Global, AgFunder, Awesome People Ventures, Babel Ventures, Better Tomorrow Ventures, Big Idea Ventures, Cerulean Ventures, Comal Ventures, ENIAC Ventures, Hambro Perks, KB Partners, Lampros Capital Partners, Left Lane Capital, Lionheart Ventures, Makers Fund, Moderne Ventures, Pareto Holdings, Point72 Ventures, Trust Ventures, Vibe Capital, VSC Ventures, Alex Payne, John Legend, Lawrence Wu, Peter Carlsson, Reshma Saujani, Sanjay Sathe, Simon Newstead

Financial History

Total Raised

N/A

Valuation

N/A

Leadership Team

Key people at Intuition Capital.

Patrick Finnegan

Partner

Leadership Team

Key people at Intuition Capital.

Patrick Finnegan

Partner

Deep Dive

High-Level Overview

Intuition Capital is an early-stage venture capital firm focused on backing ambitious founders building in technology, consumer brands, marketplaces, and adjacent sectors. The firm operates at the intersection of tech and consumer, with a particular eye for companies that are reshaping how people shop, consume media, and interact with digital experiences. Its mission centers on helping founders scale from concept to category leader by providing not just capital, but strategic guidance and access to a tight-knit network of operators and executives.

The firm’s investment philosophy emphasizes pattern recognition in consumer behavior, brand-building moats, and scalable unit economics. It targets startups with strong product-market fit, defensible positioning, and clear paths to breakout growth—often in consumer tech, DTC brands, and enabling infrastructure for modern commerce. Intuition Capital has become a notable player in the U.S. consumer startup ecosystem, particularly in backing indie brands and digital-native companies that are redefining categories in beauty, wellness, lifestyle, and media.

---

Origin Story

Intuition Capital emerged in the mid-2010s as a thesis-driven, founder-friendly fund rooted in deep operational experience in consumer and digital brands. While public details on the exact founding year are limited, the firm gained visibility through its early investments in breakout consumer brands and its hands-on approach to brand-building. It was founded by operators and investors who had previously worked closely with fast-growing startups, giving them a practical understanding of the challenges founders face in scaling product-led, brand-led businesses.

The firm’s early focus crystallized around consumer-facing technology and digitally native vertical brands—particularly in beauty, personal care, and lifestyle. Over time, it evolved into a hybrid investor: part venture capital, part brand architect, with a strong emphasis on go-to-market strategy, retail partnerships, and cultural relevance. Its positioning between New York and Los Angeles reflects its dual focus on financial infrastructure and brand culture, allowing it to bridge Wall Street rigor with Hollywood and influencer-driven trends.

---

Core Differentiators

Consumer-First, Operator-Led Approach

Built and run by former operators and brand builders who understand the nuances of product development, pricing, packaging, and retail strategy.
Deep expertise in scaling DTC brands into omnichannel powerhouses, especially through strategic entry into specialty retail (e.g., Sephora, Ulta).

Strategic Retail & Channel Expertise

Actively guides portfolio companies on retail expansion, avoiding the “mass retail trap” for indie brands.
Emphasizes specialty and prestige channels as a way to build brand equity before broader distribution.

Strong Network in Beauty, Wellness & Lifestyle

Relationships with key retailers, influencers, and brand executives across beauty, wellness, and lifestyle verticals.
Proven track record of helping brands like K18, Ceremonia, and Vacation navigate breakout moments and distribution deals.

Thesis on “Breakout” vs. “Breakneck” Growth

Prefers brands that are growing profitably and sustainably over those chasing vanity metrics.
Focuses on companies that are “breaking out” rather than just growing fast, aligning with a maturing consumer tech landscape.

Hands-On Brand & GTM Support

Goes beyond capital to help with brand positioning, pricing strategy, packaging, and cultural relevance.
Regularly advises on how to stay current with shifting consumer culture and Gen Z/Millennial preferences.

---

Role in the Broader Tech Landscape

Intuition Capital is riding the long-term shift from traditional, legacy consumer goods to digitally native, founder-led brands that prioritize authenticity, community, and direct relationships with customers. The firm sits at the center of a broader trend: the unbundling of big beauty and big CPG by agile, niche brands that can move quickly, leverage social media, and build cult followings.

Timing is in its favor. As consumers increasingly demand transparency, inclusivity, and purpose-driven brands, Intuition-backed companies are well-positioned to capture share from incumbents. At the same time, the retail landscape is evolving—specialty retailers like Sephora and Ulta are actively seeking indie brands to refresh their assortments, creating a tailwind for Intuition’s portfolio.

Beyond individual brands, Intuition Capital is influencing how VCs think about consumer investing. It’s part of a cohort of firms that treat brand as a core competency, not just a marketing function. This operator-led, brand-centric model is becoming a blueprint for how early-stage funds can add outsized value in crowded, trend-sensitive categories.

---

Quick Take & Future Outlook

Intuition Capital is likely to double down on its consumer tech and brand-building edge, while expanding into adjacent areas like wellness, personal care, and creator-driven marketplaces. As the consumer landscape consolidates and profitability becomes paramount, its focus on “breakout” brands with strong unit economics will become even more valuable.

The firm’s future may include larger funds, more structured operating support (e.g., in-house brand, retail, or creative teams), and deeper partnerships with strategic players in retail and media. It could also play a role in backing the next wave of “platform brands”—those that start as products but evolve into ecosystems with content, community, and services.

In a world where attention is fragmented and trust is scarce, Intuition Capital’s emphasis on cultural relevance, brand integrity, and smart retail strategy positions it as a key architect of the next generation of consumer companies. Its real impact may not just be in returns, but in shaping what modern consumer brands look like—and how they win.

Sources