CAVU Venture Partners

ActiveVenture Capital

Updated: Mar 19, 2026 ·

About

CAVU Consumer Partners is an investment firm dedicated to cultivating high-growth, disruptive brands within the "better-for-you" consumer sector. The firm actively partners with its portfolio companies, providing comprehensive support across strategy, operations, digital marketing, and sales. This hands-on approach transforms promising ventures into iconic market leaders.

Founded in 2015 by Rohan Oza, Clayton Christopher, and Brett Thomas, CAVU emerged from their collective operational experience. Rohan Oza notably led marketing for Glaceau's Vitaminwater and Smartwater to a successful acquisition. Brett Thomas brought private equity and consumer investment experience, complementing Christopher's operational expertise.

The firm collaborates with diverse consumer product companies, such as Poppi, Once Upon a Farm, and The Farmer's Dog, assisting their market growth. CAVU Consumer Partners is guided by a vision to democratize healthy living for all, building a lasting portfolio of brands contributing to a healthier, more accessible world.

Financial History

Total Raised

N/A

Valuation

N/A

Investments Made

Date	Company	Round	Lead Investor(s)	Co-Investor(s)
Oct 1, 2025	RECESS	$30.0M Series B	—	Baukunst, Intuition Capital, Manifold, Torch Capital, Anthony Pompliano, Kevin Weil, Mark Cuban
Mar 1, 2025	RECESS	$2.0M Seed	—	Baukunst, Intuition Capital, Manifold, Torch Capital, Anthony Pompliano, Kevin Weil, Mark Cuban
Aug 1, 2023	Native Pet	$11.0M Series B	—	—
Jun 1, 2023	Beekeeper's Naturals	$14.0M Series C	—	—
Mar 1, 2022	Native Pet	$6.0M Series A	—	—
Mar 1, 2022	Once Upon a Farm	$52.0M Series D	—	—
Jun 1, 2021	Synctera	$33.0M Series A	—	7 Gate Ventures, Acton Capital Partners, Armilar Venture Partners, Baukunst, B Capital Group, Capital Factory, E1 Ventures, Fin Capital, Giant Ventures, Grit Ventures, Inspired Capital, Intuition Capital, Launchpad Capital, Manifold, Oak HC/FT, Pareto Holdings, Passion Capital, SciFi VC, Seedcamp, Summit Partners, Torch Capital, Trajectory Ventures, Alain Hanover, Ansaf Kareem, Anthony Pompliano, Felipe Navio, Juan Urdiales, Kevin Weil, Mark Cuban, Martin Villig, Omri Dahan, Rolf Schrömgens, Tom Blomfield, Tom Williams, Victoria van Lennep
Dec 1, 2020	Synctera	$12.0M Seed	—	Abstract Ventures, Acton Capital Partners, Andreessen Horowitz, Angel investor, Jana Messerschmidt, Banana Capital, Baukunst, BoxGroup, Craft Ventures, Fin Capital, First Round Capital, Inspired Capital, Intuition Capital, Manifold, Moving Capital, Oak HC/FT, Pareto Holdings, Pioneer Fund, Polychain Capital, QueensBridge Venture Partners, Republic Records, SciFi VC, Sequoia Capital, Shine Capital, Summit Partners, Torch Capital, Trajectory Ventures, YLEM, Aaron Harris, Alain Hanover, Anthony Pompliano, Demetrios Christofidis Jr, Josh Mohrer, Kevin Weil, Kristian Segerstrale, Mark Cuban, Nick Jonas, Omri Dahan, Rashaun Williams, Steve Aoki, Steve Chen, Tom Williams
Aug 1, 2020	BlockFi	$50.0M Series C	—	Alliance of Angels, Alumni Ventures, Archetype, Bain Capital Crypto, Baukunst, Cadenza Capital Management, Delta Blockchain Fund, Formic Ventures, Founders Fund, Galaxy Digital, Intuition Capital, LAUNCH, Manifold, Qiming Venture Partners, William Guo, Torch Capital, Valar Ventures, Winklevoss Capital, Alain Hanover, Anthony Pompliano, Bill Gates, George Godula, Jehan Chu, John Fontein, Kevin Weil, Kurt Bilafer, Marc Benioff, Mark Cuban, Matthew Dellavedova, Nelson Chu, Scott Becker, Stephen Garden
Mar 1, 2020	Parallel Markets	$4.0M Seed	—	Accel, Alumni Ventures, Black Jays Investments, Dell Technologies Capital, Modern Venture Partners, Pareto Holdings, Torch Capital, Alain Hanover, Deepak Jeevan Kumar
Feb 1, 2020	BlockFi	$30.0M Series B	—	Alumni Ventures, Andreessen Horowitz, Archetype, Arkitekt Ventures, Bain Capital Crypto, Baukunst, Cadenza Capital Management, Delta Blockchain Fund, Formic Ventures, Founders Fund, Galaxy Digital, Intuition Capital, Manifold, Paladin Capital Group, Parkway VC, William Guo, Thirty Five Ventures, Thrive Capital, Torch Capital, Valar Ventures, Winklevoss Capital, Alain Hanover, Alex Pattis, Anthony Pompliano, Jehan Chu, John Fontein, John Legend, Kevin Weil, Mark Cuban, Matthew Dellavedova, Nelson Chu, Rick Johanson
Jan 1, 2020	dot.LA	$4.0M Seed	—	01 Advisors, 14W, 20VC, 305 Ventures, 3one4 Capital, 75 & Sunny, 7BC Venture Capital, Kevin Hartz, Accel, Accomplice VC, Acrew Capital, Addition, Adverb Ventures, Afore Capital, Album VC, AllerFund, Altimeter Capital, Andreessen Horowitz, Chloe Sladden, Jana Messerschmidt, Bain Capital, Bam Ventures, Baseline Ventures, B Capital Group, Benchmark, Bessemer Venture Partners, Better Tomorrow Ventures, Black Jays Investments, Bling Capital, Bond, Bonfire Ventures, Boosted Commerce, Boston Seed Capital, BoxGroup, Bryant Stibel, Buckley Ventures, C2 Investment, Catapult Capital, Cavalry Ventures, Chemistry VC, Craft Ventures, Crosscut Ventures, CRV, Digital Currency Group, Electric Ant, Scott Hartley, Fifth Wall, First Round Capital, Founders Fund, Fuel Capital, General Catalyst, Goat Capital, Gotham Gal Ventures, Dave Munichiello, H.I.G. Capital, Hyde Park Venture Partners, Immeasurable, Innovation Works, Insight Partners, J12 Ventures, JLL Spark, Kairos HQ, Kapor Capital, Kleiner Perkins, LaunchPad, Lead Edge Capital, Left Lane Capital, Liquid 2 Ventures, Lobby Capital, Lux Capital, Marcy Venture Partners, Master Ventures Investment Management, Maveron, MediaLink, Menlo Ventures, monashees, Monozukuri Ventures, Moxxie Ventures, NewFund, NextGen Venture Partners, Next Play Ventures, Hans Tung, Not Boring Capital, Operator Collective, Palisades Growth Capital, Pareto Holdings, Pelion Venture Partners, Pioneer Fund, Playground Global, Polaris Partners, Portal Ventures, Quiet Capital, Rebel Fund, Red Sea Ventures, RRE Ventures, Rubicon VC, Sapphire Ventures, Serena Ventures, Seven Seven Six, Shine Capital, Signia Venture Partners, Smash Capital, Social Capital, South Park Commons, SQN Venture Partners, Team Global, Techstars, ThirdLove, Thrive Capital, Tiger Global Management, Torch Capital, Tribe Capital, Trinity Ventures, Unlock Venture Partners, Vayner RSE, Village Global, VitalStage Ventures, Work-Bench, Y Combinator, Aaron Levie, Adrian Aoun, Anthony Saleh, Biz Stone, Chris Anderson, Chris Larsen, Clark Landry, Dan Siroker, David Cancel, David Chang, David Rogier, Dennis Yang, Douglas Stark, Elad Gil, Elias Aalto, Elie Seidman, Eric Wu, Fredrik Hjelm, Gerard Casale, Gregory Waldorf, Gwyneth Paltrow, Harrison Uffindell, Inbal Leshem, Jared Leto, Jason Robins, Jeffrey Wilke, Jennifer Lum, Jeremy Zimmer, Joshua Reeves, Josh Yguado, Justin Mateen, Karl Peterson, Kevin Lin, Kevin Weil, Louis Beryl, Luc Levesque, Maria Raga, Mark Cuban, Mats Diedrichsen, Merlin Kauffman, Michael Ryan Dubin, Michael Stoppelman, Mike Gordon, Peter Hunn, Peter Moran, Rashaun Williams, Ric Fulop, Richard Branson, Robert Hohman, Sean Flynn, Sean Rad, Tim Ferriss, Tom Williams, Tyler Willis, Wayne Chang, Zander Lurie
Oct 1, 2019	RECESS	$5.0M Seed	—	8VC, Archangel Network of Funds, Baukunst, Bowery Capital, Climate Capital, Intuition Capital, Manifold, Runway Growth Capital, Sound Ventures, Torch Capital, Anthony Pompliano, Greg Kidd, Haroon Mokhtarzada, Jeff Cunningham, Kevin Weil, Mark Cuban
Aug 1, 2019	BlockFi	$18.0M Series A	—	Alumni Ventures, Andreessen Horowitz, Archetype, Bain Capital Crypto, Ballistic Ventures, Baukunst, Cadenza Capital Management, Delta Blockchain Fund, Dragoneer Investment Group, DST Global, Emergence Capital, Formic Ventures, Founders Fund, Galaxy Digital, Greenoaks Capital, Indicator Ventures, Intuition Capital, IVP, Manifold, Ribbit Capital, SciFi VC, South Park Commons, TCV, William Guo, Tiger Global Management, Torch Capital, Valar Ventures, Vamos Ventures, Winklevoss Capital, Y Combinator, Alain Hanover, Anthony Pompliano, Bob Pasker, Elad Gil, Jehan Chu, John Fontein, Justin Mateen, Kevin Weil, Larry Summers, Mark Cuban, Matthew Dellavedova, Nelson Chu
Oct 1, 2018	Once Upon a Farm	$20.0M Series B	—	—

Financial History

Total Raised

N/A

Valuation

N/A

Leadership Team

Key people at CAVU Venture Partners.

Jared Jacobs

Principal

Leadership Team

Key people at CAVU Venture Partners.

Jared Jacobs

Principal

Deep Dive

High-Level Overview

CAVU Venture Partners is a venture capital firm specializing in consumer packaged goods, with a strong focus on healthy living brands across sectors such as food & beverage, beauty & personal care, and pet care. Their mission centers on democratizing healthy living by partnering with passionate entrepreneurs to build iconic, disruptive brands that promote wellness and better-for-you products. CAVU combines strategic investment with operational expertise, supporting companies from pre-seed to Series A stages, primarily in the United States. They are known for nurturing brands like Oatly and Nécessaire, leveraging an unconventional, operator-first investment philosophy that emphasizes hands-on brand building and marketplace reshaping[1][2][5].

Origin Story

Founded in 2015 by industry veterans Rohan Oza, Clayton Christopher, and Brett Thomas, CAVU Venture Partners emerged from a desire to blend deep operational experience with venture investing. The founders brought backgrounds as brand builders and operators in consumer products, aiming to create a firm that partners with entrepreneurs not just as investors but as active collaborators. Over time, CAVU has evolved to focus on better-for-you consumer brands, expanding its geographic footprint with offices in New York, Austin, and Los Angeles, and raising multiple funds to support early to growth-stage companies[2][4].

Core Differentiators

Operator-Investor Model: CAVU’s team consists of former brand builders and operators who bring firsthand experience to support portfolio companies beyond capital, including product development, marketing, distribution, and recruiting.
Sector Focus: Deep expertise in consumer packaged goods, especially in health-conscious food & beverage, personal care, and pet care categories.
Flexible Investment Approach: Investments range from $1 million to $30+ million, tailored to company needs across pre-seed to Series A stages.
Strong Network: Access to celebrity partnerships, top-tier CPG talent, and strategic distribution channels.
Track Record: Successful backing of high-growth brands like Oatly, Vital Proteins, and Nécessaire demonstrates their ability to scale disruptive consumer companies[1][2][5].

Role in the Broader Tech Landscape

CAVU rides the growing consumer shift toward health, wellness, and sustainability, capitalizing on market forces such as increasing demand for clean-label products, ethical sourcing, and personalized wellness. The timing aligns with broader trends in foodtech, retail innovation, and lifestyle brands that prioritize transparency and social impact. By combining venture capital with operational support, CAVU influences the ecosystem by accelerating category-defining brands that challenge traditional consumer goods markets and foster innovation in product formulation, marketing, and distribution[1][3][5].

Quick Take & Future Outlook

Looking ahead, CAVU Venture Partners is poised to deepen its impact by continuing to invest in early-stage companies that align with evolving consumer preferences for healthier, more sustainable products. Trends such as plant-based foods, personalized nutrition, and clean beauty will likely shape their portfolio focus. Their operator-first model and flexible capital deployment position them well to adapt to market shifts and help portfolio companies scale efficiently. As consumer demand for wellness expands globally, CAVU’s influence as a strategic partner and brand builder is expected to grow, further democratizing access to healthier living options[1][2][5].

Sources

High-Level Overview

Origin Story

Core Differentiators

Operator-Investor Model: CAVU’s team consists of former brand builders and operators who bring firsthand experience to support portfolio companies beyond capital, including product development, marketing, distribution, and recruiting.
Sector Focus: Deep expertise in consumer packaged goods, especially in health-conscious food & beverage, personal care, and pet care categories.
Flexible Investment Approach: Investments range from $1 million to $30+ million, tailored to company needs across pre-seed to Series A stages.
Strong Network: Access to celebrity partnerships, top-tier CPG talent, and strategic distribution channels.
Track Record: Successful backing of high-growth brands like Oatly, Vital Proteins, and Nécessaire demonstrates their ability to scale disruptive consumer companies[1][2][5].