Once Upon a Farm is a technology company.
Once Upon a Farm has raised $72.0M across 2 funding rounds.
Once Upon a Farm has raised $72.0M in total across 2 funding rounds.
Once Upon a Farm has raised $72.0M in total across 2 funding rounds.
Once Upon a Farm's investors include CAVU Venture Partners.
Once Upon a Farm is not a technology company; it is a purpose-led consumer food company (a certified B Corp and Public Benefit Company) that makes refrigerated, cold‑pressed organic foods and snacks for babies and children and sells in retail and direct channels.[1][2]
High-Level Overview
Once Upon a Farm is an organic children’s food company that creates cold‑pressed, refrigerated baby foods, meals and snacks designed to preserve farm‑fresh flavor and nutrients using high‑pressure processing (HPP).[1][2] The company positions itself as mission‑driven—focused on childhood nutrition, sustainability, and community programs—and operates as a Public Benefit Corporation and certified B Corporation to align business operations with those goals.[2][4]
Origin Story
Once Upon a Farm was founded in 2015 after entrepreneur Cassandra Curtis began developing and selling homemade baby‑food pouches for her daughter; she later partnered with Ari Raz, industry executive John Foraker (former Annie’s CEO) and Jennifer Garner to scale the business and brand.[1][2] The founders applied cold‑pressure (HPP) processing to lock in nutrients and flavor and moved from farmer’s‑market beginnings to national retail distribution, becoming a B Corp in 2017 and converting to a Public Benefit Corporation in early 2021 to codify its social and environmental commitments.[1][2][4] Early milestones include retail expansion (tens of thousands of stores), being the first refrigerated organic baby food approved for WIC in the U.S. in selected states, and public commitments to meal donations and sustainability programs.[1][3][4]
Core Differentiators
Role in the Broader Tech/Consumer Landscape
Quick Take & Future Outlook
Once Upon a Farm is likely to continue scaling retail and direct channels while deepening its social and sustainability programs as differentiators; further growth paths include expanded product lines for older kids, more state‑by‑state WIC approvals, international expansion, and expanded private‑label or co‑pack partnerships given its processing approach.[1][3][4] Risks include pressure from larger CPG competitors entering premium refrigerated baby food, supply‑chain constraints for organic ingredients, and maintaining price/value propositions for mainstream shoppers. If it sustains product quality, regulatory and program approvals (WIC), and mission delivery, it should remain a notable challenger brand in the children’s organic food category.[3][4]
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Once Upon a Farm has raised $72.0M across 2 funding rounds. Most recently, it raised $52.0M Series D in March 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 1, 2022 | $52.0M Series D | CAVU Venture Partners | |
| Oct 1, 2018 | $20.0M Series B | CAVU Venture Partners |