Native Pet is a technology company.
Native Pet has raised $17.0M across 2 funding rounds.
Native Pet has raised $17.0M in total across 2 funding rounds.
Native Pet has raised $17.0M in total across 2 funding rounds.
Native Pet's investors include CAVU Venture Partners.
Native Pet is a pet nutrition company specializing in clean-label, science-backed supplements for dogs, focusing on targeted health benefits like gut health, skin and coat condition, mobility, anxiety relief, and overall wellness.[1][2][3] It serves pet parents seeking effective, vet-formulated products with whole food ingredients such as pumpkin, bone broth, and real chicken protein, solving common canine health issues without replacing their preferred kibble—via an "around-the-bowl" customization approach.[2][3][4] Founded in 2017 and based in St. Louis, Missouri, the company has raised $18.05M total (including an $11M Series B in 2023 led by CAVU Consumer Partners), achieved Series B stage status, and expanded retail presence to over 1,500 PetSmart stores nationwide, plus Amazon, Chewy, Target, CVS, and Thrive Market, reflecting strong growth momentum in the booming pet wellness market.[1][2][3][6]
Native Pet was founded in 2017 by CEO and Co-Founder Dan Schaefer, who transitioned from a career at BCG (Boston Consulting Group) into entrepreneurship, supported initially by his wife as his "first angel investor" while raising a young family.[2][4] The idea emerged from Schaefer's vision of "around-the-bowl nutrition," allowing pet parents to personalize their dogs' diets with clean, effective supplements rather than overhauling base foods, inspired by human wellness trends like gut health products (e.g., Super Gut or Poppy).[3][4] Early traction built through direct-to-consumer sales and product innovation, culminating in rapid growth: $11M Series B funding in 2023 to fuel retail expansion and R&D, plus launches like the all-in-one "The Daily" supplement after two years of vet and scientist collaboration.[3][5][6]
Native Pet rides the pet wellness boom, fueled by Millennials and Gen Z pet owners (now the majority) treating dogs like family and demanding clean, functional nutrition amid a nearly 20% CAGR in the category.[2] Timing aligns with human health trends—gut health, personalized superfoods—applied to pets, positioning it in the "Pet Technologies" and "Household Essentials & Pet" startup ecosystems alongside direct-to-consumer brands.[2][4] Market forces like rising pet humanization, e-commerce/retail hybrid models, and investor interest (e.g., CAVU's backing of hits like Poppi and The Farmer’s Dog) favor its expansion, influencing the ecosystem by elevating standards for effective, transparent supplements over gimmicks.[2][3]
Native Pet's momentum—fresh retail wins, funding-fueled innovation like GutWell, and a "Native Pet Pact" for top-tier quality—positions it to dominate pet supplements as wellness demands grow.[3][4] Upcoming trends like advanced personalization and all-in-one formulas will shape its path, with potential for more human-inspired products (e.g., expanded gut or stress lines) and deeper retail penetration.[4][5] Its influence may evolve from DTC innovator to category leader, redefining "around-the-bowl" nutrition and delivering happier, healthier dogs nationwide, true to its family-first mission.[1][3]
Native Pet has raised $17.0M across 2 funding rounds. Most recently, it raised $11.0M Series B in August 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2023 | $11.0M Series B | CAVU Venture Partners | |
| Mar 1, 2022 | $6.0M Series A | CAVU Venture Partners |