Selva Ventures
ActiveVenture Capital
Updated: ·
Financial History
Total Raised
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Valuation
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Leadership Team
Key people at Selva Ventures.
Key people at Selva Ventures.
Key people at Selva Ventures.
Selva Ventures is an early-stage venture capital firm founded in 2019 that focuses on investing in emerging consumer brands primarily within the health, wellness, and self-care sectors. Their mission centers on making healthier living more accessible, affordable, and enjoyable by backing companies that improve consumers' lives through better ingredients, functionality, and emotional connection. The firm targets brands with less than $10 million in sales, investing across categories such as food & beverage, beauty & personal care, pet products, wellness, apparel & accessories, and home goods. Selva Ventures supports founders not only with capital but also strategic advice, capital strategy, and future fundraising assistance, leveraging a proprietary "5M" framework that evaluates megatrends, market opportunity, management, momentum, and matter. Their portfolio includes innovative brands like MUD\WTR and Surely, emphasizing health, sustainability, and inclusivity[1][2][4].
Founded by Kiva Dickinson, who serves as Managing Partner, alongside Partner Madeline Kaplan, Selva Ventures is based in Los Angeles and backed by permanent capital from family offices, allowing a patient, founder-friendly approach. Since its inception, the firm has closed multiple funds, including a $34 million second fund supported by strategic partners such as Unilever Ventures. The firm’s focus has evolved to emphasize high-margin, repeat-purchase categories like beauty and personal care, while maintaining a strong commitment to early-stage investments without minimum revenue thresholds. Selva Ventures prides itself on a hands-on approach, providing emotional support and leveraging a powerful industry network to scale brands that align with their mission[1][2][5][6].
Selva Ventures rides the rising consumer trend toward health, wellness, and sustainability, sectors experiencing growing consumer demand driven by increased awareness of nutrition, clean ingredients, and lifestyle health. The timing is favorable as consumers seek alternatives to traditional products, creating opportunities for innovation in food & beverage, beauty, and wellness categories. The firm’s focus on early-stage brands with strong emotional consumer connections positions it to influence the broader ecosystem by enabling startups that redefine healthier living and sustainability. Their patient capital and strategic support help bridge the gap between emerging brands and large-scale market adoption, contributing to a golden age of consumer products focused on health and inclusivity[1][4].
Looking ahead, Selva Ventures is poised to continue expanding its portfolio in high-growth consumer sectors, particularly in beauty and personal care due to their repeat purchase potential and margins. Trends such as plant-based products, clean beauty, and healthier alternatives to alcohol and sugar will likely shape their investment focus. The firm’s influence may grow as it deepens partnerships with strategic corporate investors and scales its network, further supporting founders to build impactful brands. Selva Ventures’ patient, founder-centric model and proprietary framework position it well to capitalize on evolving consumer preferences and contribute meaningfully to the health and wellness startup ecosystem[1][2][4].
