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§ Private Profile · 801 E Morehead Street, Suite 105, #1023, Charlotte, NC 28202
Female-founded CBD brand offering organic sleep, sex, stress, and wealth products for women's wellness, with an affiliate sales model.
Founded in 2020 by Amanda Goetz, House of Wise is a female-founded CBD brand based in Charlotte, North Carolina, dedicated to empowering women to manage their sleep, sex, stress, and wealth through high-end, organic CBD products. The company operates a direct-to-consumer model complemented by a robust affiliate program, enabling women to earn commissions by selling products while actively destigmatizing CBD for women. Within 18 months of its launch, House of Wise achieved seven-figure revenue and secured $2 million in seed funding by June 2021, with total funding under $5 million. Despite having fewer than 25 employees, the brand generated over 2 billion earned media impressions and 250+ press mentions in its first year. House of Wise was successfully acquired by a leading cannabis marketing firm in 2022, marking a significant milestone for the company.
House of Wise has raised $2.0M across 1 funding round.
House of Wise has raised $2.0M in total across 1 funding round.
House of Wise has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in June 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2021 | $2M Seed | Brian Sugar | Better Tomorrow Ventures, Clocktower Technology Ventures, Cross Culture Ventures, Shawn Modarresi, Klossy, Marcy Venture Partners, MAYA Capital, Presight Capital, Ravelin Capital, RX3 Growth Partners, Thirty Five Ventures, JAY Z, Josh Abramowitz, Justin Timberlake, Karim Atiyeh, Kevin Uhlenhaker, Martin Olczyk, PAU Gasol, Robyn Rihanna Fenty, Tayo Oviosu, Troy Carter, Baron Davis, Jack Mccue, KAT Cole, Dear Media, Dream Ventures, MAX Ventures, Selva Ventures | Announced |
House of Wise has raised $2.0M in total across 1 funding round.
House of Wise's investors include Brian Sugar, Better Tomorrow Ventures, Clocktower Technology Ventures, Cross Culture Ventures, Shawn Modarresi, Klossy, Marcy Venture Partners, MAYA Capital, Presight Capital, Ravelin Capital, RX3 Growth Partners, Thirty Five Ventures.
House of Wise is a wellness technology company that builds and markets high-quality CBD-infused products designed primarily for women to help them manage stress, improve sleep, enhance intimacy, and boost energy. Its product line addresses common wellness challenges by offering trusted, premium CBD solutions that empower women to take control of their daily health and well-being. Since its founding in 2020, House of Wise has gained traction by combining product innovation with a strong community-driven approach, positioning itself in the growing CBD wellness market with a focus on female consumers[1][2].
Founded by Amanda Goetz, a seasoned brand builder with over 15 years of experience in women-focused businesses, House of Wise emerged from her recognition of the stigma around cannabis use for women compared to alcohol. She launched the company in the midst of the COVID-19 pandemic, raising venture capital shortly after incorporation and debuting the first product line in December 2020. Early success was driven by a loyal community of women who supported the brand’s mission to destigmatize cannabis and promote wellness on women’s terms[3][4].
House of Wise rides the rising trend of CBD and cannabis wellness products, particularly targeting the underserved female demographic. The timing is favorable due to increasing legalization, growing consumer interest in natural health alternatives, and a cultural shift toward destigmatizing cannabis use. The company’s focus on women’s empowerment and community engagement aligns with broader movements in health tech and lifestyle brands that prioritize personalized, mission-driven products. Its direct-to-consumer approach also reflects evolving e-commerce strategies in wellness sectors[1][3].
Looking ahead, House of Wise aims to expand its product line and deepen its content and community engagement to help women live healthier, more intentional lives. The company is poised to capitalize on ongoing regulatory changes and growing market acceptance of CBD products. Continued growth will likely depend on scaling its brand presence, raising additional capital, and innovating within the wellness space to maintain differentiation. As the CBD market matures, House of Wise’s female-centric mission and community-driven model could position it as a leading voice in women’s wellness[4][5].