Forerunner Ventures

Invests in high-growth branded consumer companies, focusing on e-commerce, marketplaces, and tools that enable seamless online/offline commerce experiences.

ActiveVenture Capital

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Updated: Jan 22, 2026 ·

About

Forerunner Ventures invests in high-growth, privately-held, branded consumer companies. Within this category, the firm's primary focus is on the following segments: 1) Off-line meets On-Line Commerce; 2) E/Social/Mobile Commerce; 3) Internet Marketplaces/Communities; and 4) Tools/Services that propel #1, #2 and #3. The firm focuses on investing in seed stage and Series A offerings. The firm's typical initial investment in a company is $250-500K, with the goal to increase its position in top performing companies through follow on rounds. Forerunner's preference is to partner with companies based in the Bay Area. The firm also considers New York and Los Angeles. When the company is not based in the Bay Area, Forerunner much prefers to invest alongside an active local investor.

Financial History

Total Raised

N/A

Valuation

N/A

Investments Made

Date	Company	Round	Lead Investor(s)	Co-Investor(s)
Nov 1, 2025	Joy	$14.0M Series A	—	Altair Capital Management, Avalon Ventures, Dream Machine, General Catalyst, Helium-3 Ventures, Liquid 2 Ventures, Magnify Ventures, NFX, Polychain Capital, SNR, Sound Ventures, Timespan Ventures, Eduardo Haber, Justin Timberlake, Louis Beryl, Mark Pincus, Matt Bellamy, Stacy Brown-Philpot
Nov 1, 2025	Arrived Homes	$27.0M Venture Round	—	75 & Sunny, Core Innnovation Capital, NEO, Proximo Ventures, Hadi Partovi
Oct 1, 2025	EvenUp	$150.0M Series E	—	645 Ventures, Gautam Gupta, Kevin Hartz, Accel, Alt Capital, Andreessen Horowitz, Bain Capital Ventures, Bessemer Venture Partners, Bond, DCM, DTCP, Jenny Fielding, Scott Hartley, Foundry Group, Greylock, High Alpha, Insight Partners, Lightspeed Venture Partners, Maverick Capital, NFX, Ribbit Capital, SignalFire, Thrive Capital, Tribe Capital, Underscore VC, Y Combinator, Aaron Levie, Allison Pickens (Allison Pickens Ventures), Frederic Kerrest, Gokul Rajaram, Howie Liu, Marc Benioff, Matt Macinnis, Mike Liu, Mike Vernal, Scott Belsky
Oct 1, 2025	Anchor	$6.0M Seed	—	Blumberg Capital, Comcast Ventures, ENIAC Ventures, Entrée Capital Ventures, Goat Capital, M.G. Siegler, Sandwith Ventures, MG Siegler, Nir Eyal, Scott Belsky, Tien Tzuo
Sep 30, 2025	Vercel	$300.0M Series F	GIC	Accel, Adams Street Partners, BlackRock, Cedar Capital Group, General Catalyst, GV, Khosla Ventures, Notable Capital, Salesforce Ventures, Schroders, StepStone Group, Tiger Global Management, 2xN, C2 Investment, CRV, FPV Fund, Menlo Ventures, Resolute Ventures, The Hit Forge, Adam Marchick, Tom Williams
Sep 1, 2025	AmplifyMD	$20.0M Series B	—	F-Prime Capital Partners, Greylock
Sep 1, 2025	Baselane	$20.0M Series B	—	20VC, Austin Ventures, Buckley Ventures, Canaan Partners, Human Capital, Inspired Capital, Magma Partners, R136 Ventures, RRE Ventures, Semble Ventures, Seven Seven Six, Techstars, Thomvest Ventures, Tucker Seed Fund LLC, Bradley Horowitz, Josh Elman, Matthew Dellavedova, Tony Xu
Sep 1, 2025	Koah Labs	$5.0M Seed	—	Jonathan Golden
Sep 1, 2025	Baseten	$150.0M Series D	—	01 Advisors, Gautam Gupta, Kevin Hartz, Accel, Acrew Capital, Alt Capital, Andreessen Horowitz, Bain Capital Ventures, Bond, C2 Investment, Conviction Partners, DTCP, Gradient Ventures, Greylock, Sangeen Zeb, Infinite Capital, IVP, LGF, Liquid 2 Ventures, Pioneer Fund, Plaid, Predictive VC, Ribbit Capital, Sequoia Capital, Spark Capital, Jarrod Dicker, The General Partnership, Y Combinator, Aaron Levie, Charles Zedlewski, Cristina Cordova, DJ Patil, Dylan Field, Frederic Kerrest, Greg Brockman, Howie Liu, Matt Macinnis, Mike Vernal, Peter Reinhardt, Ron Pragides, Scott Belsky, Will Gaybrick, Zachary Sims
Aug 1, 2025	Vulcan Elements	$65.0M Series A	—	Abstract Ventures, Altimeter Capital, Index Ventures, Union Square Ventures, Weekend Fund, Amjad Masad, Gokul Rajaram, Scott Belsky
Aug 1, 2025	Topline Pro	$27.0M Series B	—	BBG Ventures, Bonfire Ventures, Northzone, Struck Capital, The Community Fund, Threshold Ventures, TMV
Jul 1, 2025	Courtyard	$30.0M Series A	—	Felicis Ventures
Jul 1, 2025	Felt	$15.0M Venture Round	—	Kevin Hartz, AirAngels, Alt Capital, Astanor Ventures, Blackbird Ventures Australia, Energize Ventures, Flex Capital, Footwork, Gradient Ventures, Greylock, InterWest, Lightspeed Venture Partners, Rainfall Ventures, Techstars, Twelve Below, Akshay Kothari, Allison Pickens (Allison Pickens Ventures), Dylan Field, Ed Baker, Julia Hartz, Scott Belsky
Jul 1, 2025	AirGarage	$23.0M Series B	—	Abstract Ventures, Andreessen Horowitz, DCM, Felicis Ventures, Floodgate, Founders Fund, General Catalyst, Khosla Ventures, Lux Capital, Maniv Mobility, Next47, Scribble Ventures, Sequoia Capital, Seven Seven Six, Thrive Capital, Toyota Ventures, Two Sigma Ventures, Uncork Capital, Austin Ogilvie, Chris Bennett, Dylan Field, Jacob Kerzner, Justin Mateen, Prescott Watson, Sri Batchu
Jul 1, 2025	PlayerZero	$5.0M Seed	—	645 Ventures, 8VC, Abstract Ventures, Bennett Siegel, Kevin Hartz, Adverb Ventures, Alchemy Ventures, Alt Capital, Ben Taft's Genius Ventures, Citi Ventures, Craft Ventures, DFJ, DST Global, Expa, Felicis Ventures, First Round Capital, Foundation Capital, Foundry Group, Fuel Capital, Green Bay Ventures, Greylock, High Alpha, Intel Capital, LGF, Liquid 2 Ventures, Maniv Mobility, Matrix, Maverick Capital, Nyca Partners, Radical Ventures, Scribble Ventures, Seven Seven Six, SignalFire, South Park Commons, SV Angel, Thayer Ventures, Thrive Capital, Toyota Ventures, Two Sigma Ventures, Uncork Capital, Underscore VC, Weekend Fund, WndrCo LLC, Y Combinator, Amjad Masad, Austin Ogilvie, Chris Bennett, Daniel Kan, Deborah Liu, DJ Patil, Drew Houston, Dylan Field, Eric Futoran, Evan Moore, Fidji Simo, Guillaume Luccisano, Guillermo Rauch, Howie Liu, Jacob Kerzner, Jason Kay, Justin Mateen, Kevin Lin, Marc Benioff, Mark Pincus, Mike Abbott, Mike Liu, Mike Vernal, Nate Matherson, Nitay Joffe, Prescott Watson, Quinn Slack, Shishir Mehrotra, Stewart Butterfield, Tobias Lutke, Yan-David Erlich
Jul 1, 2025	Slingshot AI	$53.0M Series A	—	Felicis Ventures, Future Shape, Innovation Endeavors, Left Lane Capital, Anne Wojcicki, Timothy A. Springer
Jun 1, 2025	Tebi	$34.0M Series B	—	CapitalG, Greylock, Index Ventures, Operator Collective, Stash Ventures, Akshay Kothari, Alexandre Prot, Claire Hughes Johnson, Gloria Baeuerlein, Guillaume Princen, Hanno Renner, Jean Charles Samuelian, Job Van Der Voort
Jun 1, 2025	Aibidia	$28.0M Series B	—	2xN, Accel, DN Capital, FPV Fund, Global Founders Capital, Icebreaker.vc, Menlo Ventures, OODA Ventures, Race Capital, Seedcamp, Adam Marchick, Bradley Horowitz, Charles Zedlewski, DJ Patil, Jacob Kerzner, Jeff Hammerbacher, Stewart Butterfield, Tom Williams
Jun 1, 2025	Decagon	$130.0M Series C	—	8VC, Gautam Gupta, Kevin Hartz, A* Capital (A Star Capital), Accel, Afore Capital, Aglae Ventures, AirAngels, Airtree Ventures, Alt Capital, Andreessen Horowitz, Avenir, Avid Ventures, Bain Capital Ventures, Bessemer Venture Partners, Blackbird Ventures Australia, Bond, Cornerstone Venture Partners, Cyberstarts VC, DTCP, Endeavor Health Ventures, ENIAC Ventures, Felicis Ventures, Flex Capital, Greenoaks Capital, Index Ventures, Insight Partners, Kairos HQ, Kipaki Ventures, Lightspeed Venture Partners, Nasdaq Ventures, Andrew Schoen, Hans Tung, Operator Collective, Predictive VC, Primary Venture Partners, Redpoint Ventures, Ribbit Capital, Salesforce Ventures, Sequoia Capital, SoftBank Investment Advisers, Sound Ventures, Theory Ventures, XYZ Venture Capital, Y Combinator, Aaron Levie, Allison Pickens (Allison Pickens Ventures), Bernard Arnault, Frederic Kerrest, Greg Kidd, Howard Schultz, Howie Liu, Matt Macinnis, Mike Vernal, Philippe Teixeira da Mota, Scott Belsky
May 1, 2025	General Counsel AI	$10.0M Series A	—	Abstract Ventures, Adverb Ventures, AirAngels, AngelCube, ATX Venture Partners, Canaan Partners, CP Ventures, Foundation Capital, Greylock, Human Capital, Inspired Capital, Kleiner Perkins, Klossy, Offline Ventures, Otherwise Fund, Pantera Capital, Pioneer Fund, RevTech Ventures, Sherpalo Ventures, Sound Ventures, Stage 2 Capital, Torch Capital, Upfront Ventures, Emily Kramer, Evan Williams, Gokul Rajaram, Guillermo Rauch, Immad Akhund, Jeffrey Wilke, Jonathan Widawski, Karim Atiyeh, Marissa Mayer, Mathilde Collin, Tom Steyer
May 1, 2025	Unblocked	$20.0M Series A	—	Gautam Gupta, Kevin Hartz, Accel, AI4ALL, Alkeon Capital, Alt Capital, Alumni Ventures, AME Cloud Ventures, Andreessen Horowitz, Axiom Partners, Bain Capital Ventures, Blockchange Ventures, Bond, Conviction Partners, Decibel Partners, DFJ, DTCP, Electric Capital, Expa, G2VP, General Catalyst, Greylock, Hanabi Capital, Hardware Club, Heretic Ventures, Innovation Endeavors, iNovia Capital, Intel Capital, InterWest, Madrona Ventures, Kazuma Ieiri, Operator Collective, Picus Capital, Radical Ventures, Ribbit Capital, Sequoia Capital, Sherpalo Ventures, Tribe Capital, Valar Ventures, Y Combinator, Aaron Levie, Akshay Kothari, Amjad Masad, Don MacAskill, Eric Futoran, Frederic Kerrest, Howie Liu, Matt Macinnis, Mike Abbott, Mike Vernal, Neha Narkhede, Nitay Joffe, Oliver Cameron, Quinn Slack, Ron Pragides, Stewart Butterfield, Tobias Lutke, Yan-David Erlich
May 1, 2025	Monarch Money	$75.0M Series B	—	2xN, Accel, Andreessen Horowitz, Bessemer Venture Partners, C2 Investment, Cedar Capital Group, Coatue, Craft Ventures, Felicis Ventures, FirstMark Capital, Founders Fund, FPV Fund, Goat Capital, Greenoaks Capital, Crystal Huang, Hanabi Capital, Kleiner Perkins, Matrix, Menlo Ventures, Outcast Ventures, Redpoint Ventures, Sequoia Capital, Spark Capital, Springdale Ventures, TMV, Verified Capital, Adam D'Angelo, Adam Marchick, Ameet Patel, Amit Agarwal, Bradley Horowitz, Charlie Cheever, Drew Houston, Greg Brockman, Mike Krieger, Scott Belsky, Tom Williams
May 1, 2025	Sprinter Health	$55.0M Series B	—	1984 Ventures, 7wire Ventures, Andreessen Horowitz, Freestyle Capital, General Catalyst, Geodesic Capital, Krishna Yeshwant, Kinnevik, The General Partnership, Threshold Ventures, Wave Capital
Apr 22, 2025	Supabase	$200.0M Series D	—	Accel, Coatue, Craft Ventures, Felicis, Felicis Ventures, Guillermo Rauch, Kevin Weil, Taylor Otwell, Y Combinator, 50 Partners, Andreessen Horowitz, Atomic, Contrary Capital, Energize Ventures, Entrepreneur First, Episode 1 Ventures, Flex Capital, Lightspeed India Partners, NEO, Octopus Ventures, Outrun Ventures, Preston-Werner Ventures, Stellar Capital, Stellation Capital, Vibe Capital, Voyager Ventures, Andrew Robb, Augusto Marietti, Ben Tossell, Christopher Golda, Leonardo DiCaprio, Matias Woloski, Nic Brisbourne, Ron Pragides, Sam Altman, Scott Belsky, Thibaud Elziere, Will Brooks, William Levy
Apr 1, 2025	Aurora	$3.0M Seed	—	Antler, Boost Capital Partners, First Round Capital, Greylock, Hanabi Capital, Piva Capital, sequel, Sequoia Capital, Soma Capital, Sweet Capital, Nicholas Shekerdemian, The Venture Collective (TVC), UL Ventures, Volition Capital, Y Combinator, Chris Smoak, Errol Damelin, Gwyneth Paltrow, Harry Hurst, Jen Rubio Butterfield, Othman Laraki, Sohaib Abbasi

Financial History

Total Raised

N/A

Valuation

N/A

Leadership Team

Key people at Forerunner Ventures.

Leadership Team

Key people at Forerunner Ventures.

Deep Dive

High-Level Overview

Forerunner Ventures is a leading early-stage venture capital firm dedicated to investing in high-growth, branded consumer companies that are redefining how people shop, bank, learn, and care for their health. The firm’s mission centers on backing founders who are building category-defining businesses at the intersection of culture and technology. Forerunner’s investment philosophy is rooted in identifying major shifts in consumer behavior and aligning them with emerging business models, particularly in e-commerce, marketplaces, and tools that enable seamless online and offline commerce experiences.

Key sectors include consumer finance, health & wellness, retail & e-commerce, education, and social networking. Forerunner has played a pivotal role in shaping the modern consumer startup ecosystem, backing companies like Chime, Glossier, Dollar Shave Club, and Warby Parker—many of which have become household names. Their impact is evident in the way these companies have transformed consumer expectations and set new standards for digital-first experiences.

Origin Story

Founded in 2012 by Kirsten Green, Forerunner Ventures emerged from a vision to focus exclusively on early-stage consumer startups. Green, a seasoned investor with a background in retail and consumer brands, recognized the transformative potential of technology in reshaping consumer experiences. The firm’s early bets on companies like Jet.com and Dollar Shave Club validated its thesis and established Forerunner as a go-to partner for ambitious consumer founders.

Over the years, the firm has evolved to embrace a broader definition of “consumer,” expanding into health & wellness, fintech, and social networking. The team has grown to include partners like Eurie Kim and Nicole Johnson, each bringing deep expertise in consumer trends and operational support. Forerunner’s commitment to walking the walk—by being early, acting with conviction, and engaging deeply with portfolio companies—has become a hallmark of its culture.

Core Differentiators

Unique Investment Model: Forerunner operates on a ten-year fund lifecycle, allowing it to support companies through longer growth arcs and avoid the pressure of short-term exits.
Network Strength: The firm leverages a powerful network of founders, operators, and industry experts to provide strategic guidance and operational support.
Track Record: Forerunner has a proven history of identifying breakout consumer brands, with notable exits and IPOs including Chime, Glossier, and Hims & Hers.
Operating Support: Beyond capital, Forerunner offers hands-on support in areas like marketing, product development, and scaling operations, helping founders navigate the complexities of rapid growth.
Sector Focus: The firm’s deep expertise in consumer trends and its ability to spot emerging opportunities in e-commerce, marketplaces, and commerce-enabling tools set it apart from generalist VCs.

Role in the Broader Tech Landscape

Forerunner Ventures is riding the wave of the digital transformation of consumer experiences. The rise of mobile-first commerce, the demand for personalized services, and the blurring lines between online and offline retail are all trends that align with the firm’s investment thesis. As consumers increasingly expect seamless, branded experiences across channels, Forerunner’s portfolio companies are well-positioned to meet these demands.

The firm’s influence extends beyond its direct investments. By backing companies that challenge traditional business models and set new standards for customer experience, Forerunner helps shape the future of consumer tech. Its focus on values-driven innovation and its ability to anticipate cultural shifts ensure that it remains at the forefront of the industry.

Quick Take & Future Outlook

Forerunner Ventures is poised to continue its leadership in the consumer tech space, with a growing portfolio of companies that are redefining how people interact with brands and services. As the lines between e-commerce, fintech, and wellness continue to blur, the firm’s ability to identify and support category-defining startups will be more important than ever. The future will likely see Forerunner expanding its reach into new consumer verticals and doubling down on its commitment to building enduring, values-driven brands.

For founders and investors alike, Forerunner’s story is a testament to the power of vision, conviction, and deep sector expertise in shaping the future of consumer innovation.

Sources

High-Level Overview

Origin Story

Core Differentiators

Unique Investment Model: Forerunner operates on a ten-year fund lifecycle, allowing it to support companies through longer growth arcs and avoid the pressure of short-term exits.
Network Strength: The firm leverages a powerful network of founders, operators, and industry experts to provide strategic guidance and operational support.
Track Record: Forerunner has a proven history of identifying breakout consumer brands, with notable exits and IPOs including Chime, Glossier, and Hims & Hers.
Operating Support: Beyond capital, Forerunner offers hands-on support in areas like marketing, product development, and scaling operations, helping founders navigate the complexities of rapid growth.
Sector Focus: The firm’s deep expertise in consumer trends and its ability to spot emerging opportunities in e-commerce, marketplaces, and commerce-enabling tools set it apart from generalist VCs.

Role in the Broader Tech Landscape

Quick Take & Future Outlook

For founders and investors alike, Forerunner’s story is a testament to the power of vision, conviction, and deep sector expertise in shaping the future of consumer innovation.