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Bulletproof: Nutrition products & supplements for health and wellness. Clean, GMO-free ingredients for sustained energy & mental clarity.
Based in Seattle, Washington, United States, Bulletproof develops and distributes a comprehensive portfolio of clean nutrition and wellness products, most notably its flagship coffee beverage blended with grass-fed butter and medium-chain triglyceride oil. The company operates primarily through a direct-to-consumer business model, targeting health-conscious consumers seeking premium dietary supplements, functional foods, and performance-boosting beverages. Its manufacturing processes strictly emphasize ingredients that are free from genetically modified organisms and gluten, aligning with broader holistic health, mental clarity, and biohacking dietary trends. To support its ongoing expansion across e-commerce platforms and physical retail channels such as Whole Foods Market and Target, the enterprise has secured approximately $68 million in venture capital funding from institutional investors including CAVU Venture Partners, Trinity Ventures, and Silversmith Capital Partners. Bulletproof was officially founded in 2009 by biohacking entrepreneur Dave Asprey.
Bulletproof has raised $94.0M across 5 funding rounds.
Bulletproof has raised $94.0M in total across 5 funding rounds.
Bulletproof has raised $94.0M in total across 5 funding rounds.
Bulletproof's investors include Carlos Sluman, CAVU Venture Partners, Rocana Ventures, Trinity Ventures, DCM, ENIAC Ventures, Footwork, Founder Collective, Human Augmentation Syndicate, One Way Ventures, Sinai Ventures, Vine Ventures LP.
Bulletproof Solutions is a Canadian IT services company specializing in managed IT, cybersecurity, and compliance solutions for SMBs and enterprises across industries like finance, healthcare, gaming, and telecom.[1][2][4] Founded in 2001 and headquartered in Fredericton, New Brunswick, it provides services including network risk assessments, cyber incident response, penetration testing, source code audits, 24/7 monitoring, MXDR powered by Microsoft Sentinel, and ISO/IEC 27001/PCI compliance support, serving clients globally after its 2016 acquisition by Gaming Laboratories International (GLI).[1][2][3][4] With around 120 employees and $29.2 million in revenue, Bulletproof acts as an extension of clients' IT teams, emphasizing security-first implementations that incorporate AI and Microsoft ecosystems to reduce complexity and enable business growth.[1][2][4]
The company has demonstrated strong growth momentum through awards like the 2021 Microsoft Global Security Partner of the Year, multiple Microsoft Canada Impact Awards, CRN’s 2025 MSP 500 Security 100 list, and the 2024 MISA Security Trailblazer Award, reflecting its expertise in proactive threat detection and regulatory compliance amid rising cyber risks.[2][4]
Bulletproof was founded in 2000 in Fredericton, New Brunswick, Canada, starting with three employees focused on IT security.[2] By 2001, it expanded into cybersecurity consulting, and in 2004, it established itself as a full security services firm offering testing, audits, and management across Eastern Canada.[2] Key milestones include launching a 24/7 service desk in 2005, becoming a Microsoft Partner in 2007, and its pivotal 2016 acquisition by GLI, which merged it with SeNet International in 2017 and expanded its reach into U.S. gaming, lottery, and global markets.[2]
In 2020, Bulletproof launched Bulletproof 365 Enterprise, its next-generation MXDR solution powered by Microsoft 365 and Sentinel, alongside winning awards like the KIRA Economic Impact Through Innovation and New Brunswick Export Awards.[2] This evolution from a regional IT security firm to a GLI-backed global provider highlights its adaptation to complex IT, remote workforces, and compliance-driven industries.[2][3][4]
Bulletproof rides the surge in cybersecurity demands driven by escalating ransomware, regulatory pressures (e.g., ISO/PCI), and hybrid/remote workforces, amplified by AI adoption and cloud migrations.[2][3][4] Its timing aligns with post-2020 cyber threats and gaming/iGaming expansion, where GLI's 700+ jurisdiction expertise positions it to certify innovations amid global compliance fragmentation.[3] Market forces like rising breach costs and SMB digitization favor its scalable, Microsoft-powered solutions, influencing the ecosystem by enabling secure tech adoption in high-stakes sectors and contributing to standards via testing labs across six continents.[3][4]
Bulletproof is poised to expand its GLI-backed footprint in gaming, AI-secured Microsoft environments, and emerging threats like advanced ransomware, leveraging 2025 recognitions to capture more enterprise migrations.[3][4] Trends in zero-trust architectures, regulatory globalization, and AI-driven detection will shape its trajectory, potentially amplifying influence through deeper integrations and new compliance tools. As cyber risks intensify, Bulletproof's evolution from regional specialist to global shield underscores its enduring role in empowering secure business growth.[2][4]
Bulletproof has raised $94.0M across 5 funding rounds. Most recently, it raised $13.0M Other Equity in September 2020.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 15, 2020 | $13.0M Other Equity | Carlos Sluman, CAVU Venture Partners, Rocana Ventures, Trinity Ventures | |
| Sep 1, 2020 | $13.0M Series U | DCM, ENIAC Ventures, Footwork, Founder Collective, Human Augmentation Syndicate, One Way Ventures, Sinai Ventures, Trinity Ventures, Vine Ventures LP, Martin Schrimpff, Beliv, CAVU Venture Partners, Rocana Ventures | |
| Jul 1, 2018 | $40.0M Series C | CAVU Venture Partners | DCM, ENIAC Ventures, Footwork, Founder Collective, Human Augmentation Syndicate, One Way Ventures, Sinai Ventures, Trinity Ventures, Vine Ventures LP, Martin Schrimpff, Silicon Valley Bank |
| May 1, 2017 | $19.0M Series B | Brett Thomas | DCM, ENIAC Ventures, Footwork, Founder Collective, Human Augmentation Syndicate, One Way Ventures, Sinai Ventures, Trinity Ventures, Vine Ventures LP, Martin Schrimpff |
| Jun 1, 2015 | $9.0M Series A | Trinity Ventures | ENIAC Ventures, Founder Collective, One Way Ventures |