301 INC

301 Inc. is the corporate venture capital arm of General Mills. It invests in emerging food companies and disruptive technologies across the food ecosystem. The unit targets promising brands and innovative platforms, aiming to introduce novel approaches to food production, consumption, and sustainability through minority investments in high-growth potential startups.

General Mills established 301 Inc. as an internal venturing unit to engage with external innovation and foster growth. The founding insight recognized the food industry's rapid transformation, necessitating agile engagement with new business models and evolving consumer preferences. This allowed General Mills to gain early exposure and form strategic partnerships with companies developing future food solutions.

Innovative food and beverage startups seeking strategic capital and industry expertise are primary beneficiaries of 301 Inc.'s investments. Its vision centers on shaping the future of food by supporting entrepreneurs pioneering advancements in nutrition and sustainable practices. Through collaborations, 301 Inc. cultivates a dynamic food landscape responsive to global demands.