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PetPlate is a technology company.
PetPlate delivers human-grade, fresh-cooked meals directly to pet owners, focusing on complete and balanced nutrition for dogs. The company develops tailored meal plans using real meat and vegetables, adhering to AAFCO standards and prepared in USDA-regulated kitchens. Meals are gently cooked to preserve nutrient bioavailability, perfectly portioned, and are free from artificial additives, corn, soy, or meat by-products, offering a healthier alternative to conventional kibble.
The company was founded in 2016 by Renaldo Webb. His insight stemmed from a desire to provide pets with the same quality of food that humans consume, recognizing the prevalence of processed and nutrient-deficient options in the pet food market. Webb aimed to improve canine health and longevity by making fresh, wholesome ingredients accessible and convenient for pet parents.
PetPlate caters to dog owners who prioritize their pets' health and seek personalized, high-quality dietary solutions. The company's vision is centered on promoting superior pet well-being through nutritious, real food. They aim to establish a future where fresh, veterinarian-developed diets are the standard for canine health and vitality.
PetPlate has raised $32.0M across 3 funding rounds.
PetPlate has raised $32.0M in total across 3 funding rounds.
PetPlate has raised $32.0M in total across 3 funding rounds.
PetPlate's investors include Pendulum, 301 INC, DF Enterprises, Alumni Ventures, Archetype, Bain Capital Crypto, Bascom Ventures, Cadenza Capital Management, Delta Blockchain Fund, Formic Ventures, Founders Fund, Galaxy Digital.
PetPlate is a New York-based portfolio company founded in 2016 that delivers fresh-cooked, human-grade dog food via subscription, prepared in USDA-approved kitchens and formulated by veterinary nutritionists to meet AAFCO standards.[1][2][4] It serves dog owners seeking premium, personalized nutrition, solving the problem of low-quality kibble by offering bioavailable meals with real meats, vegetables, and no fillers, artificial additives, corn, soy, or by-products.[3][4][5] The company has raised $47.16M in funding, with its last round in 2023, and operates nationwide after starting locally in NYC, riding the fresh pet food market's 29.91% CAGR driven by premiumization and new product launches.[1][2]
PetPlate was founded by Renaldo Webb in 2016 in New York City, driven by his mission to create "better food for dogs so they can live happier lives with their families" using human-grade ingredients superior to existing options.[2][3] Webb initially ran it as a local business, personally cooking meals with veterinary nutritionist input and delivering them in NYC.[2] A pivotal moment came with its appearance on *Shark Tank* (season 8, episode 10, aired December 2, 2016), sparking nationwide interest and expansion in 2017.[2] Early traction built on customer demand for personalized, subscription-based fresh food, evolving into a full line of AAFCO-complete recipes like Barkin’ Beef and Chompin’ Chicken.[1][2][3]
PetPlate rides the premiumization trend in pet food, where "pet parents" demand human-like, nutritious options amid a market growing at 29.91% CAGR, fueled by online subscriptions, e-commerce, and fresh food expansions.[1] Timing aligns with rising pet humanization post-2016, accelerated by *Shark Tank* visibility and nationwide scaling, capitalizing on offline (vet clinics) and online channels dominating dog food segments.[1][2] Favorable forces include vendor innovations countering short shelf-life challenges, positioning PetPlate against players like A Pup Above via its vet-backed personalization and subscription model, influencing the ecosystem by normalizing fresh, delivered pet nutrition.[1][2]
PetPlate's momentum—$47M raised, nationwide reach, and recipe expansions—positions it for scaled growth in the booming fresh dog food space, potentially via new cat lines or tech-enhanced personalization (e.g., AI-driven plans).[1][2] Trends like e-commerce dominance and health-focused pet spending will propel it, though competition and logistics remain hurdles; expect deeper ecosystem influence through vet partnerships and premium innovations.[1][4] As a pioneer since 2016, PetPlate exemplifies how human-grade delivery disrupts pet care, delivering happier dogs and loyal subscribers.[2][3]
PetPlate has raised $32.0M across 3 funding rounds. Most recently, it raised $19.0M Series B in December 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Dec 31, 2021 | $19.0M Series B | Pendulum | |
| Feb 1, 2020 | $9.0M Series A | 301 INC, DF Enterprises | Alumni Ventures, Archetype, Bain Capital Crypto, Bascom Ventures, Cadenza Capital Management, Delta Blockchain Fund, Formic Ventures, Founders Fund, Galaxy Digital, Modern Venture Partners, Parkway VC, Tenaya Capital, William Guo, Valar Ventures, Winklevoss Capital, Alain Hanover, Anthony Pompliano, Jehan Chu, John Fontein, Matthew Dellavedova, Nelson Chu, Rudy Gadre, Castor Ventures, Fernbrook Capital, Marco Polo |
| May 1, 2018 | $4.0M Seed | Mark Warren | Alumni Ventures, Archetype, Bain Capital Crypto, Cadenza Capital Management, Delta Blockchain Fund, Formic Ventures, Founders Fund, Galaxy Digital, William Guo, Valar Ventures, Winklevoss Capital, Alain Hanover, Anthony Pompliano, Jehan Chu, John Fontein, Matthew Dellavedova, Nelson Chu, Amity Supply, BrandProject, Castor Ventures, SWAT Equity Partners, Yard Ventures |