BrandProject

ActiveVenture Capital

Updated: Dec 24, 2025 ·

About

BrandProject is a team of experienced investors and operators who partner with founders to accelerate, incubate, and scale brands.

Recent News & Mentions

Aug 1, 2013FundingBrandProject - Venture Round

Financial History

BrandProject has raised $12.0M across 1 funding round. Most recently, it raised $12.0M Venture Round in August 2013.

Total Raised

$12.0M

Valuation

N/A

Investments Made

Date	Company	Round	Lead Investor(s)	Co-Investor(s)
Feb 1, 2025	cheersy	$500K Seed	—	Dopamine Ventures
Aug 1, 2024	Great Many	$3.0M Seed	—	Dopamine Ventures, J-Impact, Oded Hermoni
Jul 1, 2024	Nagish	$11.0M Series A	—	Alkeon Capital, Canaan Partners, EVE Atlas, FJ Labs, foobar.vc, MATH Venture Partners, Northside Ventures, Precursor Ventures, Staircase Ventures, Susa Ventures, The Finger Group, Todd and Rahul's Angel Fund, Christian Bach, Heini Zachariassen, Jacob Kerzner, Parker Treacy
Apr 1, 2024	Galatea Technologies	$2.0M Seed	—	Alkeon Capital, Canaan Partners, EVE Atlas, FJ Labs, foobar.vc, MATH Venture Partners, Northside Ventures, Precursor Ventures, Staircase Ventures, Susa Ventures, The Finger Group, Todd and Rahul's Angel Fund, Christian Bach, Heini Zachariassen, Jacob Kerzner, Parker Treacy
Oct 1, 2023	QuoteMachine	$4.0M Seed	—	Alkeon Capital, Canaan Partners, Caravela Capital, Clocktower Technology Ventures, EVE Atlas, FJ Labs, foobar.vc, Mathias Schilling, Manresa Ventures, MATH Venture Partners, Northside Ventures, Precursor Ventures, Quona Capital, Rainfall Ventures, Red Sea Ventures, Staircase Ventures, Susa Ventures, The Finger Group, Todd and Rahul's Angel Fund, Brian Sugar, Christian Bach, Heini Zachariassen, Jacob Kerzner, Parker Treacy
Apr 1, 2023	Whisper Aero	$33.0M Series A	—	7GC & Co, EVE Atlas, Grotech Ventures, High Alpha, Initialized Capital, OCA Ventures, Vitalize Venture Group, Jack Leeney
Feb 1, 2023	Axion	$8.0M Seed	—	Alkeon Capital, Amplo, Canaan Partners, EVE Atlas, FJ Labs, foobar.vc, Immeasurable, MATH Venture Partners, Northside Ventures, Precursor Ventures, Staircase Ventures, Susa Ventures, The Finger Group, Todd and Rahul's Angel Fund, Christian Bach, Gabriel Jarrosson, Heini Zachariassen, Jacob Kerzner, Nate Lipscomb, Parker Treacy
Feb 1, 2023	Digma	$7.0M Seed	—	Alkeon Capital, Andreessen Horowitz, Boldstart Ventures, Canaan Partners, Chalfen Ventures, EVE Atlas, FJ Labs, foobar.vc, IA Seed Ventures, Insight Partners, MATH Venture Partners, Nexus Venture Partners, Northside Ventures, Precursor Ventures, Preston-Werner Ventures, Sorenson Ventures, Staircase Ventures, Susa Ventures, The Finger Group, Todd and Rahul's Angel Fund, Tribe Capital, Heini Zachariassen, Jacob Kerzner, Mathias Biilmann Christensen, Parker Treacy
Nov 1, 2022	Guaranteed	$7.0M Seed	—	Alkeon Capital, Autism Impact Fund, Cake Ventures, Canaan Partners, EVE Atlas, FJ Labs, foobar.vc, MATH Venture Partners, Northside Ventures, Precursor Ventures, Staircase Ventures, Susa Ventures, The Finger Group, Todd and Rahul's Angel Fund, Christian Bach, Heini Zachariassen, Jacob Kerzner, Parker Treacy
Jul 1, 2022	The Gleamery	$2.0M Seed	—	AF Ventures, Siddhi Capital
Jun 1, 2022	Kinside	$12.0M Series A	—	7GC & Co, Bow Capital, Brand Foundry Ventures, Craft Ventures, EVE Atlas, Future Ventures, Grotech Ventures, High Alpha, Hoxton Ventures, Initialized Capital, Magnify Ventures, Maven Ventures, OCA Ventures, Okta Ventures, Vitalize Venture Group, Aaron Levie, Jack Leeney, Jared Simon, Sam Shank, Tirto Adji
Jun 1, 2022	Encamp	$30.0M Series C	—	7GC & Co, Allos Ventures, Alumni Ventures, Costanoa Ventures, Drive Capital, EVE Atlas, Foundry Group, Grotech Ventures, High Alpha, Ignition Partners, Initialized Capital, OCA Ventures, Openview Venture Partners, Pioneer Fund, Powerhouse Ventures, Vitalize Venture Group, Bill Smith, Jack Leeney, Jonathan Wasserstrum
Mar 1, 2022	Muni Tienda	$20.0M Series A	—	040 Capital, 7BC Venture Capital, Bam Ventures, Broom Ventures, Canary Ventures, City Light Capital, Craft Ventures, Eunoia Capital Partners, FirstMark Capital, Imaginary Ventures, Lightspeed Venture Partners, M13, Morado Venture Partners, Notable Capital, Predictive VC, Rubicon VC, Sequoia Capital, Serena Ventures, Shift One, Streamlined Ventures, Stride VC, Tiger Global Management, VMG Partners, Evan Moore, Felipe Villamarin, Gwyneth Paltrow, Justin Mateen, Sri Batchu, Vivek Patel
Feb 1, 2022	DISCO	$15.0M Series A	—	1/1 Capital, 3one4 Capital, Addition, Alchemy Ventures, Alkeon Capital, AngelList, Canaan Partners, EVE Atlas, Firework Ventures, FJ Labs, Flexsteel Industries Inc., foobar.vc, General Catalyst, GSV Acceleration, Heretic Ventures, Index Ventures, Mantis VC, MATH Venture Partners, MUFG Innovation Partners, NFX, Northside Ventures, Hans Tung, Pear VC, Precursor Ventures, Quiet Capital, Staircase Ventures, Susa Ventures, Team Ignite Ventures, The Finger Group, Tiger Global Management, Todd and Rahul's Angel Fund, Y Combinator, Brad Bao, Chris Fanini, Christian Bach, Daniel Kan, Evan Moore, Heini Zachariassen, Henry Davis, Jacob Kerzner, James Beshara, Odell Beckham Jr., Parker Treacy
Jan 1, 2022	Swell	$20.0M Series A	—	7BC Venture Capital, Andreessen Horowitz, Bam Ventures, Chalfen Ventures, Cherubic Ventures, Eunoia Capital Partners, FirstMark Capital, Imaginary Ventures, Lightspeed Venture Partners, M13, Not Boring Capital, Point Nine Capital, Prototype Capital, Rubicon VC, Sequoia Capital, Serena Ventures, VMG Partners, Andre Haddad, Bob Meese, Chung-Man Tam, Guillaume Luccisano, Gwyneth Paltrow, Kevin Lin, Steve Chen
Jan 1, 2022	Instrumental	$50.0M Series C	—	Alkeon Capital, Canaan Partners, Coatue, EVE Atlas, FJ Labs, foobar.vc, MATH Venture Partners, Northside Ventures, Precursor Ventures, Staircase Ventures, Susa Ventures, The Finger Group, Todd and Rahul's Angel Fund, Christian Bach, Heini Zachariassen, Parker Treacy
Jan 1, 2022	DemandWell	$5.0M Seed	—	7GC & Co, EVE Atlas, Grotech Ventures, High Alpha, Initialized Capital, OCA Ventures, Vitalize Venture Group, Jack Leeney
Dec 1, 2021	Docket	$3.0M Seed	—	7GC & Co, Anterra Capital, Base10 (Base10 Partners), Corazon Capital, Elevate Ventures, EVE Atlas, Foundation Capital, Grotech Ventures, High Alpha, Hyde Park Venture Partners, Initialized Capital, Kamay Ventures, Maven Ventures, Montage Ventures, OCA Ventures, OurCrowd, Revolution, Revolution Ventures, TM3 Capital, Vitalize Venture Group, Y Combinator, Ade Olonoh, Jack Leeney, Jamie Sutton, Jeremy Cai, Preetha Parthasarathy, Tim Seears
Nov 1, 2021	Clutch	$80.0M Series B	—	7BC Venture Capital, Bam Ventures, Bombas, Canaan Partners, Eunoia Capital Partners, FirstMark Capital, FJ Labs, Fusion Fund, Imaginary Ventures, iNovia Capital, Interlock Partners, Lightspeed Venture Partners, M13, Northside Ventures, Prelude Ventures, Rubicon VC, Sapphire Ventures, Serena Ventures, Signia Venture Partners, Silversmith Capital Partners, Speedinvest, Staircase Ventures, The Finger Group, VMG Partners, Zetta Venture Partners, David Fraga, Gwyneth Paltrow, Kevin Weil, Tikhon Bernstam, Vinay Hiremath
Nov 1, 2021	Because Market	$35.0M Series B	—	7GC & Co, EVE Atlas, Grotech Ventures, High Alpha, Initialized Capital, Insight Partners, OCA Ventures, Vitalize Venture Group, Yuri Narciss
Oct 1, 2021	Alembic	$5.0M Seed	—	2048 Ventures, 7GC & Co, EVE Atlas, Gaingels, Grotech Ventures, High Alpha, Initialized Capital, OCA Ventures, Vitalize Venture Group, Ash Rust, Jack Leeney, Juney Ham, Musaab Hakami, Varsha Rao
Oct 1, 2021	Order of Meta	$2.0M Seed	—	Alkeon Capital, Canaan Partners, EVE Atlas, FJ Labs, foobar.vc, MATH Venture Partners, Northside Ventures, Play Ventures, Precursor Ventures, Staircase Ventures, Susa Ventures, The Finger Group, The Games Fund, Todd and Rahul's Angel Fund, Christian Bach, Heini Zachariassen, Jacob Kerzner, Parker Treacy
Oct 1, 2021	Vue Storefront	$17.0M Series A	—	Alkeon Capital, Canaan Partners, Cedar Capital Group, Creandum, Dawn Capital, Earlybird Venture Capital, EVE Atlas, FJ Labs, foobar.vc, HV Capital, Incisive Ventures, Insight Partners, Lakestar, LocalGlobe, Look Up Ventures, MATH Venture Partners, Mouro Capital, Northside Ventures, Passion Capital, Point Nine Capital, Precursor Ventures, Quiet Capital, Redpoint Ventures, Scale Asia Ventures, Seedcamp, Staircase Ventures, Susa Ventures, The Finger Group, Todd and Rahul's Angel Fund, Y Combinator, Charlie Songhurst, Christian Bach, Christian Faes, Christopher Priebe, Eric Ries, Fredrik Björk, Gerald Parloiu, Ian Hogarth, Jacob Kerzner, Julius Köhler, Leonard Picardo, Mathias Biilmann Christensen, Michael Pennington, Parker Treacy, Shay Banon, Uri Boness
Sep 1, 2021	Immi	$4.0M Seed	—	7wire Ventures, AF Ventures, AIX Ventures, Greylock, Frederique Dame, Infinite Niches, Ingeborg Investments, Lux Capital, Maveron, McCarthy Capital, OMERS Ventures, Redpoint Ventures, Red Swan Ventures, Siddhi Capital, SuperAngel.Fund, The Food Loft, Tiffany, Town Hall Ventures, Unusual Ventures, XFactor Ventures, Alison Pincus, Baron Davis, Brian Sugar, Claire Diaz-Ortiz, Elliott Cohen, Henry Davis, Jason Starr, Jon Stein, Lev Ekster, S J
May 1, 2021	Tea Drops	$5.0M Series A	—	7GC & Co, AF Ventures, Emil Capital Partners, EVE Atlas, Grotech Ventures, High Alpha, Initialized Capital, OCA Ventures, Siddhi Capital, Vitalize Venture Group, Jack Leeney

Funding Rounds Raised

Date	Round	Lead Investors	Other Investors
Aug 1, 2013	$12.0M Venture Round		White Star Capital

Financial History

BrandProject has raised $12.0M across 1 funding round.

Total Raised

$12.0M

Valuation

N/A

Leadership Team

Key people at BrandProject.

Leadership Team

Key people at BrandProject.

Deep Dive

High-Level Overview

BrandProject is an early-stage venture capital firm that specializes in incubating, accelerating, and scaling consumer brands, primarily across North America. The firm provides financial backing and strategic support to startups at pre-seed, seed, and Series A stages, focusing on consumer product, service, and technology companies. Its portfolio spans sectors such as health, food and beverage, skincare, automotive services, and technology. BrandProject aims to not only supply capital but also to partner closely with founders to build world-class brands, helping them grow and raise significant follow-on funding[1][2][4].

Origin Story

Founded in 2013, BrandProject operates out of Toronto and New York City. The firm was established by experienced investors and operators, including founder Andrew Black, who brought over a decade of consumer investment experience. Over time, BrandProject has evolved to support a broad range of consumer-focused startups, emphasizing hands-on partnership and operational support. Its evolution includes incubating new businesses from scratch, accelerating early-stage brands, and scaling companies through growth capital investments[2][4].

Core Differentiators

Unique Investment Model: BrandProject invests across three stages—incubate, accelerate, and scale—providing tailored capital ranging from $500K to $5M depending on the stage[4].
Network Strength: The firm leverages deep industry connections to help founders recruit teams, optimize channels, and access follow-on funding, having helped portfolio companies raise over $600M in subsequent rounds[4].
Track Record: With over 30 seed-stage founders supported, 9 companies acquired by strategic buyers, and 2 portfolio brands reaching unicorn status, BrandProject has a proven history of building valuable consumer brands[4].
Operating Support: Beyond capital, BrandProject offers resources in branding, design, strategy, corporate development, product development, technology, operations, and recruiting, providing comprehensive support to startups[3][4].

Role in the Broader Tech Landscape

BrandProject rides the trend of consumer brand innovation fueled by technology and evolving consumer preferences. The timing is favorable due to increasing demand for digitally native consumer products and services, especially in health, food, and lifestyle sectors. Market forces such as direct-to-consumer models, e-commerce growth, and consumer personalization work in BrandProject’s favor. By focusing on early-stage consumer brands and providing operational expertise, BrandProject influences the ecosystem by accelerating the growth of innovative startups that reshape consumer markets[1][2][4].

Quick Take & Future Outlook

Looking ahead, BrandProject is poised to continue expanding its portfolio by partnering with visionary founders who address contemporary consumer needs. Trends such as sustainability, health and wellness, and technology-enabled consumer experiences will likely shape its investment focus. As the consumer landscape evolves, BrandProject’s hands-on model and strategic support could further solidify its role as a key accelerator of iconic consumer brands, potentially increasing its influence and portfolio value in the coming years[4]. This forward momentum ties back to its mission of building the brands of tomorrow through deep founder collaboration and operational excellence.

Sources

Frequently Asked Questions

How much funding has BrandProject raised?

BrandProject has raised $12.0M in total across 1 funding round.

Who are BrandProject's investors?

BrandProject's investors include White Star Capital.

Frequently Asked Questions

How much funding has BrandProject raised?

BrandProject has raised $12.0M in total across 1 funding round.

High-Level Overview

Origin Story

Core Differentiators

Unique Investment Model: BrandProject invests across three stages—incubate, accelerate, and scale—providing tailored capital ranging from $500K to $5M depending on the stage[4].
Network Strength: The firm leverages deep industry connections to help founders recruit teams, optimize channels, and access follow-on funding, having helped portfolio companies raise over $600M in subsequent rounds[4].
Track Record: With over 30 seed-stage founders supported, 9 companies acquired by strategic buyers, and 2 portfolio brands reaching unicorn status, BrandProject has a proven history of building valuable consumer brands[4].
Operating Support: Beyond capital, BrandProject offers resources in branding, design, strategy, corporate development, product development, technology, operations, and recruiting, providing comprehensive support to startups[3][4].