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10100: Venture capital firm invests in early-stage startups in real estate, e-commerce, and tech sectors, focused on China and India. Currently inactive.
Key people at 10100.
10100 is a Los Angeles-based family office and venture capital firm that makes early-stage investments across real estate, e-commerce, and emerging technologies with a geographic focus on markets like China and India. Operating primarily as a pre-seed and seed investor, the firm manages a reported $2.6 billion in assets and specifically targets scaling companies with 10 to 100 employees. The fund's historical portfolio includes four known investments and one exit, featuring recognizable technology companies such as Opendoor, Kargo Technologies, and Luminous Computing, which received backing during a $9 million seed round. Additionally, the firm allocated $150 million to cloud kitchen startup City Storage Systems before eventually transitioning to an inactive status in recent years. 10100 was founded in 2018 by former Uber chief executive officer Travis Kalanick.
Figma is a cloud-based collaborative design platform that enables teams to create, prototype, and iterate on user interface designs in real time through a web browser. Its flagship product, Figma Design, supports vector graphics, interactive prototyping, and responsive design, making it a comprehensive tool for UI/UX designers, product managers, developers, and marketers. Figma’s platform also includes complementary tools like FigJam (online whiteboarding), Dev Mode (developer handoff), and Figma Sites (website creation). It serves a broad user base ranging from individual designers to large enterprises such as Airbnb, Microsoft, and Netflix. Figma addresses the problem of disconnected, desktop-bound design workflows by enabling seamless, multiuser collaboration across platforms, which has driven its rapid adoption and growth to over 13 million monthly active users by 2025[1][2][3].
Founded in 2012 by Dylan Field and Evan Wallace, Figma emerged from the founders’ vision to create a fully collaborative, browser-based design tool that would democratize design and enable real-time teamwork akin to Google Docs but for design workflows. Initially focused on individual designers, Figma publicly launched in 2016 and began monetizing in 2017. The company’s growth accelerated during the pandemic as remote and hybrid work increased demand for collaborative software. Key moments include its rapid adoption by major tech companies and its 2025 IPO, marking one of the most explosive SaaS growth stories. Figma has also expanded through strategic acquisitions, such as the 2025 purchase of Israeli AI startup Weavy to enhance AI-powered creative tools[1][2][3][5].
Figma rides the wave of digital transformation emphasizing remote collaboration, cloud computing, and product-centric workflows. Its timing was critical as the shift to hybrid and remote work accelerated demand for cloud-native, collaborative tools. By redefining design software as a real-time, browser-based platform, Figma has influenced how digital products are created, breaking down silos between designers, developers, and stakeholders. This has contributed to faster product cycles and more inclusive design processes. Market forces such as the rise of SaaS, the need for cross-functional collaboration, and the growing importance of UX/UI design in competitive digital products all work in Figma’s favor. Its influence extends beyond design into broader product development and creative ecosystems[1][3][5].
Looking ahead, Figma is poised to deepen its integration of AI to further streamline design and development workflows, potentially automating routine tasks and enhancing creative possibilities. Expansion into adjacent areas like website creation and developer collaboration suggests a vision of becoming a full-stack product design platform. Trends such as increasing demand for no-code/low-code tools, AI-assisted creativity, and distributed workforces will shape Figma’s evolution. Its influence is likely to grow as it continues to unify design, prototyping, and development in a single collaborative environment, reinforcing its role as a foundational tool in digital product innovation[1][2][5].
Key people at 10100.
