JEREMY ANDRUS

Jeremy Andrus stands out as a highly influential figure in the consumer brand landscape, renowned for his exceptional leadership and strategic investment acumen. Currently serving as the Chief Executive Officer of Traeger Grills, he has been instrumental in transforming the company into a dominant force in the outdoor cooking industry. Under his guidance, Traeger has experienced explosive growth, expanding its product lines, market reach, and brand loyalty, solidifying its position as a household name.

Beyond his executive role at Traeger, Jeremy Andrus is an active and insightful investor, primarily focusing on high-growth consumer brands, technology, and companies within the outdoor and active lifestyle sectors. His investment philosophy is deeply rooted in his operational experience, seeking out businesses with strong brand potential, scalable models, and management teams capable of executing ambitious growth strategies. He often brings a hands-on approach, offering strategic guidance and leveraging his vast network to help portfolio companies achieve their full potential. His affiliation as an Operating Partner with firms like Peterson Partners further underscores his commitment to fostering innovation and growth across various ventures.

Andrus's career background is marked by a consistent track record of success in scaling consumer-facing businesses. Before taking the helm at Traeger, he served as the CEO of Skullcandy, a leading audio accessories brand. During his tenure at Skullcandy, he orchestrated a remarkable turnaround and growth phase, ultimately leading the company through a successful initial public offering (IPO). His leadership at Skullcandy demonstrated his ability to revitalize brands, innovate product offerings, and build strong consumer connections in competitive markets.

His journey into executive leadership and investing began with a solid foundation in private equity, where he honed his analytical skills and understanding of business fundamentals. This background provides him with a unique perspective, blending financial rigor with a deep understanding of brand development and operational excellence. Jeremy Andrus is not just an investor; he is a proven brand builder and operator whose insights are highly valued across the entrepreneurial and investment communities. His work continues to shape the future of consumer goods, demonstrating how strategic vision and operational prowess can drive extraordinary success.