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Erik Matlick is a distinguished entrepreneur and the Founder and CEO of AudienceX, a leading programmatic advertising platform. He is known for his extensive background in ad tech and digital media, having founded and led several successful technology companies.
While primarily an operator and founder, Erik Matlick's professional focus and 'investment' of time and expertise are in ad tech, programmatic advertising, data-driven marketing, and building scalable technology solutions that enhance digital advertising performance. He builds companies that innovate in these sectors.
Erik Matlick currently serves as the Founder and CEO of AudienceX, a prominent programmatic advertising company. He has previously held leadership roles at MediaForge (acquired by Rakuten Marketing) and co-founded ShareThis.
Erik Matlick stands as a prominent figure in the digital advertising and ad tech landscape, recognized for his entrepreneurial spirit and leadership in developing cutting-edge marketing solutions. As the Founder and CEO of AudienceX, he leads a dynamic team dedicated to providing advanced programmatic advertising services that empower brands to achieve superior campaign performance across various digital channels.
Matlick's career is marked by a consistent drive to innovate within the advertising technology sector. Before founding AudienceX, he served as the CEO of MediaForge, a successful performance marketing company that was later acquired by Rakuten Marketing. His leadership at MediaForge was instrumental in developing robust affiliate marketing and retargeting solutions, demonstrating his ability to identify market needs and build scalable platforms to meet them. This experience solidified his reputation as a visionary leader capable of navigating the complexities of digital media and delivering tangible business outcomes.
His entrepreneurial journey also includes co-founding ShareThis, a widely adopted social sharing platform that significantly impacted how content is distributed and engaged with online. Earlier in his career, Matlick held key roles at pioneering internet companies such as LookSmart and DoubleClick, where he gained invaluable experience in sales, business development, and the foundational aspects of online advertising. These early experiences provided him with a deep understanding of internet economics and the evolving digital ecosystem, which he has consistently leveraged throughout his career.
At AudienceX, Erik Matlick's investment focus, though primarily through building and scaling his own ventures rather than traditional venture capital, is clearly in the areas of programmatic advertising, data-driven marketing, artificial intelligence applications in ad tech, and cross-channel campaign optimization. He is committed to leveraging technology to create more efficient, transparent, and effective advertising solutions for advertisers of all sizes. His work at AudienceX continues to push the boundaries of what's possible in digital marketing, helping businesses connect with their target audiences more precisely and impactfully. His leadership continues to shape the future of digital advertising, emphasizing innovation, performance, and strategic growth.
Erik Matlick is the Founder and Chief Executive Officer of Bombora, a B2B intent data platform based in the New York City Metropolitan Area. Before launching Bombora as a spinout in 2014, he established a twenty-year track record of building and exiting digital media and advertising technology ventures. He previously co-founded Madison Logic, a specialized marketing technology firm that was ultimately acquired by Clarion Capital Partners in 2017. Earlier in his entrepreneurial career, Matlick founded IndustryBrains, an advertising network which he sold to Marchex in 2005 for approximately $17 million. He also founded MediaBrix and currently operates as an active angel investor, while his primary enterprise, Bombora, supplies B2B marketing intelligence data to numerous Fortune 500 corporations. His professional background and current focus remain heavily centered on advancing B2B marketing technology, intent data analytics, and early-stage software investments.
