Coefficient Capital

Invests in high-growth consumer brands bridging the gap between physical and digital worlds.

ActiveVenture Capital

Updated: Jan 22, 2026 ·

About

Coefficient Capital leads investments in high growth consumer brands that align the physical world with the digital universe.

Financial History

Total Raised

N/A

Valuation

N/A

Investments Made

Date	Company	Round	Lead Investor(s)	Co-Investor(s)
Jun 1, 2025	Payrails	$32.0M Series A	—	75 & Sunny, AAF Management Ltd., Andreessen Horowitz, Brainchild, Digital Currency Group, Dimension Capital, General Catalyst, HV Capital, LombardStreet Ventures, Oyster Ventures, The Hit Forge, Third Kind Ventures, Ben Davenport, George Burke, Henry Kravis, Kaushik Subramanian, Mario Götze, Mo El-Bibany
Apr 1, 2025	Untamed	$13.0M Series B	—	Accomplice, Eli Manning, Errol Damelin, Pascal Gauthier, Tim Kendall
Nov 1, 2024	KoRo	$37.0M Series C	—	Giant Ventures, HV Capital, Kinnevik, Mario Götze
Jul 1, 2024	ZOE	$15.0M Series B	—	Accomplice, Partech Ventures, Eli Manning, Errol Damelin, Pascal Gauthier, Tim Kendall
Dec 1, 2023	Milano Vice	$9.0M Series A	—	—
Nov 1, 2022	ZOE	$30.0M Series B	—	Accomplice, Eli Manning, Errol Damelin, Pascal Gauthier, Tim Kendall
Jul 1, 2022	Root Global	$3.0M Seed	—	Foundry Group, HV Capital, Project A Ventures, Christian Hülsewig, Mark Solon, Matti Niebelschuetz, Robert Wuttke, Verena Pausder
Jul 1, 2022	Milano Vice	$6.0M Seed	—	—
May 1, 2022	Merge	$10.0M Seed	—	Accomplice, Andreessen Horowitz, Archetype, Blockchange Ventures, Dragonfly Capital Partners, Hashed, Octopus Ventures, Pantera Capital, ParaFi Capital, Eli Manning, Errol Damelin, Gokul Rajaram, Stani Kulechov, Tim Kendall
Sep 1, 2021	Toya Pioneering Women	$4.0M Seed	—	1Up Ventures, Accomplice, BITKRAFT Ventures, Comcast Ventures, Drive by DraftKings, Greylock, Meritech Capital Partners, Remagine Ventures, Akin Babayigit, Errol Damelin, Mike Ullmann, Pascal Gauthier, Tim Kendall
Jul 1, 2021	The Plug Drink	$2.0M Seed	—	Bennu, Caffeinated Capital, Cerulean Ventures, Coatue, Crosslink Capital, Dekrypt Capital, Dreamers VC, Dream Ventures VC, First Round Capital, General Catalyst, Index Ventures, Kombo Ventures, KRM Interests LLC, Lowercarbon Capital, N+1 Ventures, Penny Jar Capital, QueensBridge Venture Partners, REMUS Capital, Republic, Ribbit Capital, Samsung NEXT Ventures, Sapphire Ventures, SciFi VC, SLVC, The Hit Forge, Torch Capital, Twelve Below, Alex Rodriguez, WGI Group, Andre Iguodala, Eli Manning, George Burke, Jared Leto, Justin Timberlake, Kelvin Beachum Jr., Kevin Jenkins, Mike Abbott, Mike Moloney, Noah Goodhart, Rudra Peram, Seth Goldstein
Jul 1, 2020	Sorare	$10.0M Seed	—	Battery Ventures, Cherry Ventures, Costanoa Ventures, DN Capital, FirstMark Capital, Gradient Ventures, Christian Miele, Headline (formerly e.ventures), MassMutual Ventures, Partech Ventures, SoftBank Investment Advisers, Threshold Ventures
May 1, 2020	Hydrant	$6.0M Series A	—	Kinnevik, Northzone, RRE Ventures, Sapphire Ventures, Tiger Global Management, Work-Bench
Nov 1, 2019	FanAI	$8.0M Series A	—	Amasia, Broadway Angels, Courtside Ventures, Y Combinator, Andy Rankin
Apr 1, 2019	Triplebyte	$35.0M Series B	—	Amasia, Broadway Angels, Courtside Ventures, Craft Ventures, Founders Fund, Liquid 2 Ventures, Seven Seven Six, Signia Venture Partners, Social Capital, Y Combinator, Andy Rankin, Josh Yguado, Robert Hohman
Dec 1, 2018	Cazoo	$38.0M Seed	—	20VC, Accomplice, Albion VC, Core Innnovation Capital, DFJ, Entrée Capital Ventures, General Catalyst, Global Founders Capital, Khosla Ventures, Mouro Capital, MS&AD Ventures, Nexus Venture Partners, Pear VC, PS Investments, Stride VC, Ulu Ventures, Akshay Kothari, Eli Manning, Emil Michael, Girish Mathrubootham, Pascal Gauthier, Sahin Boydas, Shlomo Kramer, Thomas Noonan, Tim Kendall
Oct 1, 2018	Hydrant	$2.0M Seed	—	Divergent Capital, N+1 Ventures, Sapphire Ventures, South Park Commons, Torch Capital, Kevin Lee
May 1, 2018	Winky Lux	$6.0M Series A	—	BBG Ventures, Bessemer Venture Partners, Bullish, FullStride Ventures, Hannah Grey, Hauser Ventures, Hans Tung, Robin Li, Notable Capital, SoGal Ventures, SQN Venture Partners, Y Combinator, Gina Bianchini
Feb 1, 2018	FanAI	$3.0M Seed	—	Accomplice VC, ACME Capital, Amasia, Anorak Ventures, BITKRAFT Ventures, Breakthrough Energy Ventures, Broadway Angels, Capital Factory, Carmenta, Counterview Capital, Courtside Ventures, DST Global, ENIAC Ventures, FirstMark Capital, GPG Ventures, NextGen Venture Partners, Pathbreaker Ventures, Rosecliff Ventures, Sequoia Capital, Westcott LLC, What If Ventures, Y Combinator, Andy Rankin, Ben Kosinski
Dec 1, 2017	Clubhouse	$10.0M Series A	—	10100, 8-Bit Capital, Kevin Hartz, Alumni Ventures, Bain Capital, Bascom Ventures, Battery Ventures, Bedrock Capital, BoxGroup, C2 Investment, CapitalX, Chemistry VC, Coelius Capital, Convective Capital, Conviction Partners, CRV, Daffy, Emergent Ventures, JLL Spark, Kepler Operator’s Fund, NextView Ventures, Ravelin Capital, REMUS Capital, RRE Ventures, Sapphire Ventures, Sequoia Capital, Shrug Capital, Soma Capital, Starship Ventures, Sweet Capital, Vibe Capital, Bryce Hall, Curtis Lee, Dylan Field, Evan Moore, Griffin Johnson, Jonathan Wasserstrum, Moshe Lifschitz, Sam Altman, Siqi Chen, Zach Segal, Abstract Ventures, Accomplice, Adam D'Angelo, Andreessen Horowitz, Axiom Partners, Bradley Horowitz, Charlie Cheever, Cherubic Ventures, Electric Capital, Eli Manning, Errol Damelin, Flex Capital, Founders Fund, Lightspeed Venture Partners, Matt Mazzeo, Modern Venture Partners, Pascal Gauthier, Rainfall Ventures, South Park Commons, Stellar Capital, WorkLife Ventures, Zinc
Aug 1, 2017	Winky Lux	$2.0M Seed	—	BBG Ventures, Bessemer Venture Partners, Broadway Angels, Bullish, Female Founders Fund, FullStride Ventures, Gotham Gal Ventures, Great Oaks Venture Capital, Hannah Grey, Hauser Ventures, Hans Tung, Robin Li, Notable Capital, Social Starts, SoGal Ventures, SQN Venture Partners, The Perkins Fund, Transmedia Capital, Y Combinator, Gina Bianchini
Jul 1, 2017	The Athletic	$5.0M Series A	—	Cherubic Ventures, Courtside Ventures, Kevin Ding, Dynamo Ventures, FullStride Ventures, Hannah Grey, Hans Tung, Robin Li, Primitive Ventures, Y Combinator, Pip Wilson
Jul 1, 2017	FanAI	$2.0M Seed	—	Accomplice VC, ACME Capital, Amasia, BITKRAFT Ventures, Bling Capital, Broadway Angels, Capital Factory, Carmenta, Counterview Capital, Courtside Ventures, DST Global, ENIAC Ventures, Eunoia Capital Partners, Expansion Venture Capital, FirstMark Capital, GPG Ventures, Javelin Venture Partners, MetaProp Ventures, Nex Cubed, NextGen Venture Partners, QB1 Ventures, Results Junkies, Romulus Capital, Rosecliff Ventures, SeedInvest, Westcott LLC, What If Ventures, Y Combinator, Andy Rankin, Ben Kosinski, Colin Carrier, Jason Robins, Jay Gould, Jon Goldman, Rohit Gupta, Ryan Melohn, Vikas Taneja
Mar 1, 2017	Jellysmack	$2.0M Seed	—	FJ Labs, Founders' Co-op, Partech Ventures, Sonorcap
Jan 1, 2017	EntryPoint	$2.0M Seed	—	FullStride Ventures, Hannah Grey, Hans Tung, Robin Li, Social Starts, Westcott LLC

Financial History

Total Raised

N/A

Valuation

N/A

Leadership Team

Key people at Coefficient Capital.

Leadership Team

Key people at Coefficient Capital.

Deep Dive

High-Level Overview

Coefficient Capital is a venture capital firm focused on investing in high-growth consumer brands that bridge the gap between the physical and digital worlds. Their mission centers on partnering with entrepreneurs to build transformative consumer brands by providing capital, expertise, connections, and a proprietary brand toolkit. They invest primarily in early-stage companies that are shaping how people live, eat, and connect, reflecting shifts in both what consumers buy and how they buy it. By supporting the next generation of consumer brands, Coefficient Capital plays a significant role in evolving the consumer ecosystem at the intersection of digital and physical retail experiences[1][2][3].

Origin Story

Coefficient Capital was founded with the vision to back entrepreneurs who are innovating at the convergence of consumer behavior and technology. While specific founding year and key partners are not detailed in the available sources, the firm has evolved to emphasize early-stage investments in consumer brands that leverage both digital and physical channels. Their approach grew from observing fundamental changes in consumer purchasing patterns and the need for brands that can seamlessly engage customers across multiple platforms[1][3].

Core Differentiators

Unique Investment Model: Coefficient Capital combines capital investment with hands-on support, including a proprietary brand toolkit designed to accelerate growth.
Network Strength: The firm leverages deep connections in consumer markets and digital platforms to help portfolio companies scale.
Track Record: Focused on early-stage consumer brands, they have built a portfolio aligned with emerging consumer trends.
Operating Support: Beyond funding, Coefficient offers expertise in brand building, storytelling, and consumer engagement strategies bridging physical and digital realms[1][3].

Role in the Broader Tech Landscape

Coefficient Capital rides the wave of a major consumer shift where purchasing behavior is increasingly hybrid—blending online and offline experiences. The timing is critical as digital transformation accelerates in retail and consumer sectors, with consumers demanding seamless integration between e-commerce and physical shopping. Market forces such as rising digital adoption, changing consumer expectations, and innovations in brand engagement favor firms like Coefficient that specialize in this intersection. Their influence extends by enabling startups to pioneer new consumer experiences that redefine brand-consumer relationships in a digitally connected world[1][2][3].

Quick Take & Future Outlook

Looking ahead, Coefficient Capital is well-positioned to capitalize on ongoing consumer evolution, particularly as technologies like augmented reality, social commerce, and direct-to-consumer models mature. Trends such as personalization, sustainability, and experiential retail will likely shape their investment focus. Their continued support of founders who innovate at the physical-digital nexus suggests their influence in the consumer brand space will deepen, potentially driving new standards for how brands engage and grow in a hybrid marketplace.

By bridging the physical and digital worlds, Coefficient Capital not only invests in brands but also helps define the future of consumer engagement.

Sources

High-Level Overview

Origin Story

Core Differentiators

Unique Investment Model: Coefficient Capital combines capital investment with hands-on support, including a proprietary brand toolkit designed to accelerate growth.
Network Strength: The firm leverages deep connections in consumer markets and digital platforms to help portfolio companies scale.
Track Record: Focused on early-stage consumer brands, they have built a portfolio aligned with emerging consumer trends.
Operating Support: Beyond funding, Coefficient offers expertise in brand building, storytelling, and consumer engagement strategies bridging physical and digital realms[1][3].

Role in the Broader Tech Landscape

Quick Take & Future Outlook

By bridging the physical and digital worlds, Coefficient Capital not only invests in brands but also helps define the future of consumer engagement.