Gorgie has raised $32.0M in total across 2 funding rounds.
Gorgie's investors include Basis Set Ventures, FullStride Ventures, Carmen Chang, Hans Tung, Notable Capital.
Gorgie is a wellness-focused energy drink brand that produces clean, zero-sugar sparkling beverages powered by green tea caffeine, L-Theanine, B vitamins, and other functional ingredients like Biotin. Its products are Non-GMO Project Verified, NSF Contents Certified, gluten-free, vegan, and kosher, targeting consumers seeking healthy, inclusive alternatives to traditional energy drinks in the $20B+ market.[1][4][5] Launched in 2023, Gorgie serves health-conscious individuals across the U.S., solving the problem of jittery, sugary energy options by delivering all-day energy that's functional, joyful, and community-driven; it has achieved 5x year-over-year growth in 2024, expanded to 1,900 Target stores, ships to every state biweekly, and boasts customers reordering every 8 days on average.[1][4]
Gorgie was founded in 2023 (with some sources noting 2022 conceptualization) by Michelle Cordeiro Grant, a two-time entrepreneur and former founder of LIVELY, a women's apparel brand acquired by Wacoal in 2017 after early backing from Notable Capital.[1][4] Grant, leveraging her experience in consumer brands, ideated Gorgie to disrupt the energy drink category with wellness at its core—from concept to retail shelf in just six months.[1] Early traction exploded via organic social media (1.6 billion impressions from a creator community), rapid retail partnerships like Target, and a direct-to-consumer model, fueling seed funding of $6.31M in December 2023 and subsequent Series A rounds totaling over $37M by 2025.[1][2][4]
Gorgie rides the wave of functional beverage innovation, blending food tech trends like clean-label formulations and plant-based energy (e.g., green tea extracts) with CPG disruption amid rising demand for sugar-free, wellness-aligned products.[1][4][5] Timing aligns with post-pandemic health shifts, where consumers favor "joyful performance" over synthetic boosts, amplified by social commerce and creator economies driving 1.6B impressions.[1] Market tailwinds include the $20B+ energy sector's fragmentation, retail giants like Target prioritizing inclusive brands, and parallels to peers like Impossible Foods or Perfect Day in sustainable, tech-enabled consumer goods.[2][4] Gorgie influences the ecosystem by proving women-led D2C models can scale against giants, inspiring similar wellness plays in beverages.
With $37M+ raised (led by Notable Capital) and proven 5x growth, Gorgie is primed for national dominance, potentially eyeing grocery chains, international expansion, or flavor innovations to capture more shelf space.[1][2][4] Trends like sustained wellness snacking, AI-driven personalization in CPG, and Gen Z's community commerce will propel it, evolving its influence from disruptor to category definer. As Grant's track record suggests, expect acquisition interest or IPO paths, cementing Gorgie as the joyful face of clean energy.[1][4]
Gorgie has raised $32.0M across 2 funding rounds. Most recently, it raised $25.0M Series A in April 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Apr 1, 2025 | $25.0M Series A | Basis Set Ventures, FullStride Ventures, Carmen Chang, Hans Tung, Notable Capital | |
| Jun 1, 2023 | $7.0M Seed | FullStride Ventures, Hans Tung |
