Milano Vice is a technology company.
Milano Vice offers a unique pizza delivery experience with a focus on bold flavors and high-quality ingredients, ensuring that every order is a delightful experience.
Milano Vice has raised $15.0M across 2 funding rounds.
Milano Vice has raised $15.0M in total across 2 funding rounds.
Milano Vice is a Berlin-based food technology company founded in 2021 that operates the world's first digitally-powered, delivery-first pizza restaurant concept.[1][2] It partners with over 60 professional kitchens across Germany—including Berlin, Hamburg, Frankfurt, and North Rhine-Westphalia—to prepare and deliver high-quality, Italian-inspired pizzas, enabling small food businesses to significantly boost revenue, such as one Berlin bakery increasing monthly sales from €20K to €95K.[1][3] The company serves Gen Z and Millennial consumers seeking affordable, trend-led pizzas via platforms like delivery apps and its own online ordering system, solving inefficiencies in traditional restaurant models by leveraging underutilized kitchen capacity without owning physical locations.[1][2][3] Since launching in January 2022, it has sold over 1 million pizzas and raised €14.2 million in total funding, including an €8.3 million Series A in 2023 to fuel expansion.[1][3]
Milano Vice was co-founded in 2021 by Rudolf (Rudi) Donauer, CEO, and Dennis Murselovic, MD, both former colleagues at Delivery Hero, Berlin's global food delivery giant.[1] Drawing from their experience in the sector, they identified opportunities to innovate pizza delivery by creating a virtual brand that partners with existing kitchens rather than building new ones. The concept launched in January 2022, achieving early traction with over 100,000 pizzas sold in a six-month test phase, which attracted initial investors like Coefficient Capital, Speedinvest, and business angels from startups such as Just Spices and Sennder.[1][2] True Global joined as an investor in May 2023, backing the model's potential in Germany's $4.5 billion pizza market.[2]
Milano Vice rides the wave of virtual restaurant and food delivery optimization, capitalizing on post-pandemic shifts where consumers demand seamless, delivery-first experiences amid Germany's massive pizza market.[2][3] Its timing aligns with a financing slump for traditional food ventures, yet it secured funding by proving a scalable, tech-enabled alternative to brick-and-mortar chains, influencing the ecosystem through kitchen partnerships that boost local entrepreneurship.[1][2] By integrating AI for quality control and expanding to 60 locations, it challenges incumbents like Domino's while enabling international growth, potentially reshaping how food tech scales without heavy capital expenditure.[1][3][4]
Milano Vice is poised for Germany-wide dominance and international expansion, building on its €14.2 million funding and 1M+ pizzas sold to refine tech like AI quality assurance and loyalty features.[1][3] Trends in AI-driven food personalization, Gen Z delivery preferences, and zero-capex franchising will propel growth, though competition from established chains and delivery platforms poses risks. Its influence may evolve by standardizing virtual brands that empower local kitchens, tying back to its Delivery Hero roots to redefine pizza as a tech-powered, partner-first category.
Milano Vice has raised $15.0M in total across 2 funding rounds.
Milano Vice's investors include Coefficient Capital.
Milano Vice has raised $15.0M across 2 funding rounds. Most recently, it raised $9.0M Series A in December 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Dec 1, 2023 | $9.0M Series A | Coefficient Capital | |
| Jul 1, 2022 | $6.0M Seed | Coefficient Capital |