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§ Private Profile · São Paulo, Sao Paulo, Brazil
TROCAFONE is a technology company.
Trocafone operates an online platform specializing in the refurbishment and resale of pre-owned mobile phones and electronic devices. The company rigorously inspects, repairs, and certifies these products, offering consumers a reliable, warrantied alternative to new items. This model fosters a more accessible and sustainable electronics market.
Founded in 2014 by Argentine entrepreneurs Guille Freire and Pablo Simon Casarino, Trocafone addressed the recognized gap for a structured secondary market for electronics in Latin America. Their initiative established formalized buy-back programs, allowing consumers to easily trade in used devices and acquire certified refurbished options.
Trocafone serves consumers seeking affordable, certified electronics and individuals selling their used devices. The company's vision focuses on democratizing technology access by cultivating a transparent ecosystem for pre-owned electronics, extending device lifecycles and advancing circular economy principles.
TROCAFONE has raised $70.9M across 8 funding rounds.
TROCAFONE has raised $70.9M in total across 8 funding rounds.
TROCAFONE has raised $70.9M across 8 funding rounds. Most recently, it raised $5.8M Other Equity in December 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 4, 2020 | $5.8M Venture Round | — | Barn Invest, Bulb Capital, Wayra | Announced |
| Dec 1, 2020 | $6M Series U | — | — | Announced |
| Nov 17, 2017 | $15M Series B | — | Castor Ventures, FJ Labs, Mercado Libre Fund, Rocketship.vc, Sallfort Bank | Announced |
| Nov 1, 2017 | $15M Series U | — | Castor Ventures, FJ Labs, Mercado Libre Fund, Rocketship.vc, Sallfort Bank | Announced |
| Jul 1, 2017 | $18M Series B | — | — | Announced |
| Sep 30, 2016 | $7M Venture Round | — | FundersClub, Rocketship.vc, Sallfort Bank | Announced |
| Nov 1, 2015 | $3M Seed | — | Compound, FabFitFun, Frontier Ventures, Race Capital, Erik Matlick, Jonathan Neman, L.d. Salmanson, Marcel Legrand, Moshe Lifschitz | Announced |
| Nov 17, 2014 | $1.1M Venture Round | — | NXTP Labs, Quasar Ventures, Wayra | Announced |
Trocafone is a Brazilian-headquartered recommerce company that buys, refurbishes and resells pre‑owned smartphones and tablets, positioning itself as a sustainable, price‑competitive alternative to new devices while expanding access to mobile technology in Latin America[1][2].
High‑Level Overview
As a portfolio company:
Origin Story
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
If you want, I can:- Compile a one‑page investor brief with unit economics estimates and competitor mapping; or- Build a timeline of Trocafone’s funding rounds, revenue milestones and product launches using additional sources.
TROCAFONE has raised $70.9M in total across 8 funding rounds.
TROCAFONE's investors include Barn Invest, Bulb Capital, Wayra, Castor Ventures, FJ Labs, Mercado Libre Fund, Rocketship.vc, Sallfort Bank, FundersClub, Compound, FabFitFun, Frontier Ventures.