Maude is a technology company.
Maude has raised $8.6M across 3 funding rounds.
Key people at Maude.
Maude has raised $8.6M in total across 3 funding rounds.
Maude has raised $8.6M in total across 3 funding rounds.
Maude's investors include True Beauty Ventures, Craft Ventures, ENIAC Ventures, Fabric Ventures, Kearny Jackson, Play Ventures, RRE Ventures, Shrug Capital, Abe Burns, Eric Seufert, Jas Purewal, Lucas Cranach.
Maude is a modern sexual wellness company that designs and sells inclusive intimacy products, including libido supplements, body care items, condoms, lubricants, and bath products. It serves individuals seeking simple, high-quality essentials for everyday intimacy, solving the problem of stigma, complexity, and exclusivity in the sexual wellness industry by prioritizing accessibility, safety, and thoughtful design.[2][3] Featured in outlets like The New York Times, Vogue, and Forbes, maude has gained recognition as a redefiner of sex essentials, with growth momentum shown through partnerships like hotel shipments, product expansions into rituals and kits, and cultural initiatives like the "Modern Sex" exhibit.[2][3]
Founded in April 2018 by Éva Goicochea, maude emerged from a mission to destigmatize intimacy through quality, simplicity, and inclusivity. Goicochea, supported by a global team of experts, medical advisors, engineers, and chemists, built the brand at the intersection of design, health, and culture, with products rigorously tested for safety.[2][3] Early traction came from media acclaim—voted one of CircleUp’s 25 and heralded for redefining the industry—alongside innovative distribution like shipping to hotels, capitalizing on evolving personal care trends in hospitality.[2]
Maude rides the wave of digital-era wellness personalization, where technology enables direct-to-consumer models, data-driven formulations, and expanded distribution beyond traditional retail. Timing aligns with post-pandemic shifts toward self-care, inclusivity in personal health, and hotel amenities evolving to include thoughtful intimacy kits amid consumer demand for non-stigmatized products.[2][3] Market forces like ecommerce growth and tech-integrated logistics favor maude, influencing the ecosystem by normalizing sexual wellness in mainstream culture and design, much like how apps and wearables have mainstreamed fitness tracking.[2][3]
Maude is poised to expand its ritual-based product lines, deepen tech-enabled personalization (e.g., AI-driven recommendations or subscription models), and scale advocacy amid rising demand for inclusive health tech. Trends like wellness tech integration and global equity pushes will shape its path, potentially evolving its influence from product innovator to category leader in destigmatized intimacy. This builds on its core mission, making wellness as essential and accessible as daily hygiene.[3]
Key people at Maude.
Maude has raised $8.6M across 3 funding rounds. Most recently, it raised $6.0M Series A in June 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2021 | $6.0M Series A | True Beauty Ventures | |
| Mar 1, 2019 | $2.0M Seed | Craft Ventures, ENIAC Ventures, Fabric Ventures, Kearny Jackson, Play Ventures, RRE Ventures, Shrug Capital, Abe Burns, Eric Seufert, Jas Purewal, Lucas Cranach, Roland Grenke, Rupert Loman, Listen, Nik Sharma, Pareto Holdings, Quiet Capital, Steven Alan, True Beauty Ventures, UpHonest Capital, Warren Shaeffer, XFactor Ventures | |
| Dec 1, 2017 | $550K Seed | 7percent Ventures, Accomplice VC, Amplify.LA, Cake Ventures, Craft Ventures, Entrada Ventures, FabFitFun, Fika Ventures, Four Rivers Group, Friále, HOF Capital, Hummingbird Ventures, LombardStreet Ventures, Long Journey Ventures, MetaProp Ventures, Neotribe Ventures, Pareto Holdings, Quiet Capital, The House Fund, Unruly Capital, UpHonest Capital, XFactor Ventures, Grant Miller, Paul Holland, Tom McInerney |
