Simon Equity Partners LLC

ActiveVenture Capital

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Updated: Jan 22, 2026 ·

Financial History

Total Raised

N/A

Valuation

N/A

Investments Made

Date	Company	Round	Lead Investor(s)	Co-Investor(s)
Oct 1, 2021	Superplastic	$20.0M Series A	—	Kevin Hartz, Addition, Altair Capital Management, Alumni Ventures, Amazon Alexa Fund, Andreessen Horowitz, Audrey Capital, Avalon Ventures, Courtney Robinson, Convective Capital, Convoz, Craft Ventures, Curie.Bio, Dreamers VC, Dream Machine, Electric Capital, Forerunner Ventures, General Catalyst, Graph Ventures, Helium-3 Ventures, High Alpha, Interlock Partners, Khosla Ventures, LAUNCH, Liquid 2 Ventures, Long Journey Ventures, Magnify Ventures, NewFund, Next47, NFX, Hans Tung, Operator Partners, Phenomen Ventures, Plug & Play Ventures, Polychain Capital, Quiet Capital, Rabbit Ventures, Ravelin Capital, Resolute Ventures, Sacramento Angels, Sarona Ventures, Scale Asia Ventures, SNR, Sound Ventures, Techstars, Thirty Five Ventures, Timespan Ventures, TQ Ventures, Y Combinator, York IE, Adrian Aoun, Brad Bao, Bradley Horowitz, Colin Carrier, Demi Lovato, Eduardo Haber, Erik Matlick, George Morrison, Jared Leto, Joao Otavio Oliverio, Joe Zawadzki, Joshua Reeves, Justin Mateen, Justin Timberlake, Kevin Colas, Kevin Weil, Kyle York, Louis Beryl, Mark Pincus, Matt Bellamy, Mike Krieger, Odell Beckham Jr., Oskar Hartmann, Ron Pragides, Sam Altman, Scott Belsky, Stacy Brown-Philpot, Vlad Ionescu, William Miller, Balaji Srinivasan, Haun Ventures, SOSV, Subtraction Capital
Jun 1, 2021	Slintel	$20.0M Series A	—	Accel, Courtney Robinson, Convoz, Curie.Bio, High Alpha, Notable Capital, Operator Partners, Techstars, George Morrison, Joe Zawadzki, Mark Pincus
Aug 1, 2020	Craft.co	$10.0M Series A	—	ACME Capital, Advisors Fund LLC, Allos Ventures, Ankona Capital, Asylum Ventures, AV8 Ventures, Courtney Robinson, B Capital Group, Benchmark, Bungalow Capital, Collaborative Seed & Growth Partners, Convoz, Craft Ventures, Cultivation Capital, Curie.Bio, DCM, Deep Fork Capital, Digital Currency Group, Jenny Fielding, Scott Hartley, Fenway Summer, Fuel Capital, Gaingels, General Catalyst, GreaterGoodSociety, GSR Ventures, High Alpha, Hustle Fund, Hyde Park Venture Partners, Jump Capital, Kindred Ventures, Kleiner Perkins, LocalGlobe, MATH Venture Partners, Matrix, Moxxie Ventures, North Island Ventures, Hans Tung, Nyca Partners, Operator Partners, Origin Ventures, Otherwise Fund, Pareto Holdings, Pelion Venture Partners, Pillar VC, Sequoia Capital, SignalFire, SNR, Techstars, Uncork Capital, Vibe Capital, Winklevoss Capital, YLEM, Ade Olonoh, Bradley Horowitz, Curtis Lee, Esther Dyson, George Morrison, Jason Wang, Joe Zawadzki, Leah Busque, Louis Beryl, Mark Goines, Mark Pincus, Mathilde Collin, Omar El-Ayat, Rene Reinsberg, Richard Din, Sahil Lavingia, Sahin Boydas, Scott Belsky, Sean Behr, Shervin Pishevar, Tim Kendall, Zachary Sims
Aug 1, 2020	Ansel Health	$2.0M Seed	—	1776, AIX Ventures, Courtney Robinson, Convoz, Curie.Bio, Founder Collective, Govtech Fund, High Alpha, Innovation Endeavors, NFX, Hans Tung, Operator Partners, Storm Ventures, Techstars, Two Sigma Ventures, Yamaha Motor Ventures, Andy Coravos, George Morrison, Joe Zawadzki, Mark Pincus
Aug 1, 2020	Klara	$15.0M Series A	—	Afore Capital, Courtney Robinson, Basecamp Fund, Cedar Capital Group, Convective Capital, Convoz, Curie.Bio, Designer Fund, FirstMark Capital, Footwork, Founder Collective, Gradient Ventures, High Alpha, Liquid 2 Ventures, MZ, Hans Tung, Operator Partners, Scale Venture Partners, SignalFire, Soma Capital, Stellar Capital, Summit Partners, Techstars, Tectonic Capital, The Finger Group, Tribe Capital, Two Sigma Ventures, WorkLife Ventures, Ben Porterfield, George Morrison, Jared Leto, Joe Zawadzki, Larry Gadea, Mark Pincus, Michael Ma
Jul 1, 2020	Ergatta	$5.0M Seed	—	Kevin Hartz, Afore Capital, Courtney Robinson, Basecamp Fund, Broadway Angels, Canaan Partners, Cedar Capital Group, Comeback Capital, Convective Capital, Convoz, Curie.Bio, Designer Fund, DNX Ventures, Flex Capital, Founder Collective, Gradient Ventures, Greycroft, Greylock, High Alpha, Imagination Capital, Insight Partners, Lakestar, Lazerow Ventures, Liquid 2 Ventures, MZ, Hans Tung, Operator Partners, quadratura.it, Recursive Ventures, Richmond Global Ventures, Saints Capital, Scale Venture Partners, Shine Capital, SignalFire, Slow Ventures, SNR, Soma Capital, Spark Capital, Stellar Capital, Techstars, The Finger Group, Tribe Capital, Two Sigma Ventures, Upfront Ventures, Vitalize Venture Group, WGI Group, WorkLife Ventures, Adam D'Angelo, Amr Awadallah, Ben Porterfield, Brian O'Kelley, Charlie Songhurst, Chris M. Willliams, Eric Ries, Eric Stein, Ethan Beard, Evangelos Simoudis, George Morrison, Jarl Mohn, Jay Weintraub, Jeremy Lizt, Joanna Rees, Joe Zawadzki, Kevin Lin, Kim Perell, Larry Gadea, Mark Gerson, Mark Pincus, Michael Ma, Nate Mitchell, Ron Hirson, Russell Fradin, Russ Fradin, Scott Belsky, Scott Faber, Tien Tzuo, Travis May, Warren Jenson, William Hockey
Jun 1, 2020	Okera	$15.0M Series B	—	AME Cloud Ventures, Chemistry VC, Crosslink Capital, FPV Fund, FTX Ventures, Hardware Club, Highbury Group, Lightspeed Venture Partners, Penny Jar Capital, SYN Ventures, Telstra Ventures, Colin Carrier
May 1, 2020	Mos	$13.0M Series A	—	Accel, AME Cloud Ventures, Arrive, B Capital Group, Better Tomorrow Ventures, Bond, Buckley Ventures, Chemistry VC, Emergence Capital, Franklin Templeton Investments, FTX Ventures, Goat Capital, Hardware Club, Koch Fund, Locus Ventures, Lux Capital, One Planet Group, Penny Jar Capital, S28 Capital, Sequoia Capital, SNR, Telstra Ventures, UpHonest Capital, Y Combinator, Colin Carrier, Eddie Hartman, Jonathan Neman
May 1, 2019	Swish Analytics	$7.0M Series B	—	AME Cloud Ventures, Chemistry VC, FTX Ventures, Hardware Club, Penny Jar Capital, Telstra Ventures, Colin Carrier
Jan 1, 2019	Warung Pintar	$28.0M Series B	—	AME Cloud Ventures, Chemistry VC, FTX Ventures, Hardware Club, Penny Jar Capital, Telstra Ventures, Colin Carrier
Sep 1, 2018	Cargo	$22.0M Series A	—	7percent Ventures, AME Cloud Ventures, Chloe Sladden, Jana Messerschmidt, BoxGroup, Cake Ventures, Chemistry VC, Coatue, Craft Ventures, Dig Ventures, First Round Capital, Fontinalis Partners, FTX Ventures, Fuel Capital, Hardware Club, Interlace Ventures, King River Capital, Long Journey Ventures, Moving Capital, Moxxie Ventures, MS&AD Ventures, Penny Jar Capital, Princeville Capital, Sunfish Partners, Telstra Ventures, The General Partnership, The House Fund, Wind Ventures, XFactor Ventures, Y Combinator, Adrian Aoun, Biz Stone, Colin Carrier, Craig Newmark, Emil Michael, Josh Mohrer, Leah Busque, Mark Cuban, Mark Pincus, Steve Aoki, Sunil Paul, Ted Serbinski, Varsha Rao
Aug 1, 2018	Klara	$12.0M Series A	—	Courtney Robinson, BoxGroup, Convoz, Curie.Bio, Distributed Ventures, Dopamine Ventures, FirstMark Capital, First Round Capital, Footwork, Founder Collective, Frederique Dame, High Alpha, Hans Tung, Offline Ventures, Operator Partners, SignalFire, Summit Partners, Marco DeMeireles, Techstars, Tectonic Capital, The Finger Group, Alice Lloyd George, Amandalyn Jones, George Morrison, Halle Tecco, Jared Leto, Joe Zawadzki, Mark Gerson, Mark Pincus
Jul 1, 2018	Team SoloMid	$37.0M Series A	—	AME Cloud Ventures, Andreessen Horowitz, Atomic, Audrey Capital, Bain Capital Ventures, Bessemer Venture Partners, BITKRAFT Ventures, Casa Verde Capital, Catapult Capital, Chemistry VC, Cota Capital, Counterview Capital, Courtside Ventures, CP Ventures, First Round Capital, Founder Collective, Foundry Group, FTX Ventures, General Catalyst, Golden Ventures, Gradient Ventures, Karim Faris, Hardware Club, High Alpha, IVP, Liquid 2 Ventures, Long Journey Ventures, Lumia Capital, Nex Cubed, NextGen Venture Partners, Penny Jar Capital, Polychain Capital, QB1 Ventures, Gil Penchina, Rosecliff Ventures, Sound Ventures, Sparrows, Streamlined Ventures, Sweet Capital, Techstars, Telstra Ventures, Think + Ventures, Thirty Five Ventures, Uncork Capital, What If Ventures, Y Combinator, Andre Iguodala, Anjula Acharia Bath, Balaji Srinivasan, Eric Ries, George Hoyem, Jason Robins, Jens Christensen, Jon Goldman, Marcus Bartram, Mark Solon, Rohit Gupta, Ryan Melohn, Yee Lee
May 1, 2018	Okera	$12.0M Series A	—	AME Cloud Ventures, Chemistry VC, FPV Fund, FTX Ventures, Hardware Club, Highbury Group, KW Angel Fund, Lightspeed Venture Partners, Penny Jar Capital, Telstra Ventures, Colin Carrier
May 1, 2018	Tend.ly	$1.0M Seed	—	High Alpha
Apr 1, 2018	project44	$30.0M Series B	—	11.2 Capital, ACME Capital, Adverb Ventures, Andreessen Horowitz, Arthur Ventures, Bain Capital Ventures, TJ Nahigian, B Capital Group, Bolt, Chicago Ventures, Emergence Capital, Foundry Group, High Alpha, Hyde Park Venture Partners, Industry Ventures, Khosla Ventures, NFX, Outlander Labs, Rivet Ventures, Sequoia Capital, Thrive Capital, Union Square Ventures, Y Combinator, Adam D'Angelo, Bob Muglia, Haroon Mokhtarzada, Jay Baer, Jonathan Strike, Leonardo DiCaprio, Marc Benioff, Shervin Pishevar
Nov 1, 2017	Lessonly	$8.0M Series B	—	Allos Ventures, Arthur Ventures, Drive Capital, FPV Fund, GE Ventures, High Alpha, Hoxton Ventures, Hyde Park Venture Partners, LAUNCH, Openview Venture Partners, Scout Ventures, Shine Capital, Spark Capital, Jay Baer, Pete Moore
Jan 1, 2017	Salesloft	$15.0M Series B	—	AngelPad, Arthur Ventures, Bessemer Venture Partners, CRV, Drive Capital, Dyrdek Machine, Emergence Capital, High Alpha, Scale Venture Partners, Uncork Capital
Jan 1, 2017	Tend.ly	$100K Seed	—	High Alpha
Mar 1, 2016	Lessonly	$5.0M Series A	—	Allos Ventures, Arthur Ventures, Drive Capital, FPV Fund, GE Ventures, High Alpha, Hoxton Ventures, Hyde Park Venture Partners, LAUNCH, Openview Venture Partners, Scout Ventures, Shine Capital, Spark Capital, Jay Baer, Pete Moore
Nov 1, 2010	Opower	$50.0M Series C	—	Accel, Bessemer Venture Partners, Decibel Partners
Jun 1, 2008	LinkedIn	$53.0M Series D	—	Accel, Bain Capital Ventures, Benchmark, Bessemer Venture Partners, Drive Capital, Greylock, Kleiner Perkins, Venture Guides
Jan 1, 2007	LinkedIn	$13.0M Series C	—	Accel, Bessemer Venture Partners, Moonshots Capital
Feb 1, 2004	Gracenote	$13.0M Series D	—	Accel, Bessemer Venture Partners

Financial History

Total Raised

N/A

Valuation

N/A

Leadership Team

Key people at Simon Equity Partners LLC.

Steve Simon

Managing Partner

Leadership Team

Key people at Simon Equity Partners LLC.

Steve Simon

Managing Partner

Deep Dive

Simon Equity Partners LLC - High-Level Overview

Simon Equity Partners LLC is a California-based private equity firm and family investment office that primarily focuses on growth capital investments in early and expansion-stage consumer companies. Their investment philosophy centers on leveraging financial and operational expertise, along with an extensive network, to build valuable businesses alongside inspiring entrepreneurs. The firm typically invests across seed capital, Series A through Series C rounds, and even post-IPO equity, emphasizing the consumer sector. Their portfolio includes companies such as Snatch, VideoAmp, Coalision, RangeMe, Solazyme, and Quri, reflecting a commitment to consumer-focused innovation and growth[1][2][3].

Origin Story

Founded in 1998 as a family office managing the capital of the Simon family—whose wealth originates from the creation and growth of Simon Property Group, the largest retail real estate company in the U.S.—Simon Equity Partners evolved into a private equity firm specializing in consumer sector investments. The firm is headquartered in San Francisco, California, with additional offices in Indianapolis, Indiana. Key partners have steered the firm’s focus toward growth capital investments in consumer companies, adapting their strategy over time to include early-stage ventures and expansion rounds[1][4].

Core Differentiators

Unique Investment Model: Combines family office capital with private equity growth investment strategies, allowing flexibility across early to late-stage funding.
Network Strength: Leverages the Simon family’s extensive business network and operational expertise to support portfolio companies.
Track Record: Demonstrated success in backing consumer companies that scale through multiple funding rounds and market expansions.
Operating Support: Provides hands-on financial and operational guidance to entrepreneurs, enhancing growth potential beyond capital infusion[1][2].

Role in the Broader Tech Landscape

Simon Equity Partners rides the trend of increasing consumer-focused innovation, particularly in sectors where technology intersects with consumer products and services. The timing is favorable due to rising consumer demand for differentiated experiences and products, alongside a growing market for early and growth-stage investments in this space. By focusing on consumer companies, the firm influences the ecosystem by enabling startups and growth companies to scale effectively, thus contributing to the dynamism of the consumer tech and retail sectors[1][3].

Quick Take & Future Outlook

Looking ahead, Simon Equity Partners is positioned to continue expanding its footprint in the consumer investment space, potentially increasing its involvement in emerging consumer technologies and digital platforms. Trends such as direct-to-consumer models, sustainable consumer goods, and data-driven retail solutions are likely to shape their investment focus. Their influence may grow as they deepen operational support and leverage their network to accelerate portfolio company growth, reinforcing their role as a key player in consumer-focused private equity[1][2].

This trajectory ties back to their foundational mission of building valuable consumer businesses through strategic capital and operational partnership.

Sources