Sweet Capital

ActiveVenture Capital

Updated: Feb 17, 2026 ·

Financial History

Total Raised

N/A

Valuation

N/A

Investments Made

Date	Company	Round	Lead Investor(s)	Co-Investor(s)
Apr 1, 2025	Aurora	$3.0M Seed	—	Antler, Boost Capital Partners, First Round Capital, Forerunner Ventures, Greylock, Hanabi Capital, Piva Capital, sequel, Sequoia Capital, Soma Capital, Nicholas Shekerdemian, The Venture Collective (TVC), UL Ventures, Volition Capital, Y Combinator, Chris Smoak, Errol Damelin, Gwyneth Paltrow, Harry Hurst, Jen Rubio Butterfield, Othman Laraki, Sohaib Abbasi
Apr 1, 2025	Nuvo	$34.0M Series A	—	Bain Capital Ventures, Builders, Conversion Capital, Defy Partners, Founders Fund, LGF, Nexus Venture Partners, Pioneer Fund, rocketship.vc, Sequoia Capital, Shaan's All Access Fund, Y Combinator, Zigg Capital, Ameet Patel, Arash Ferdowsi, Frederic Kerrest, Gokul Rajaram, Immad Akhund, Jeremy Yap, Kulveer Taggar, Matt Macinnis, Max Mullen, Nolan Gray, Prasanna Srikhanta, Stanley Druckenmiller
Mar 1, 2025	Voiceops	$5.0M Seed	—	8VC, Bonfire Ventures, Daffy, Energy Capital Ventures, Ensemble VC, Fifty Years, Lightbank, M13, North Island Ventures, Pareto Holdings, Polychain Capital, rocketship.vc, Shaan's All Access Fund, Howard Lindzon, Suli, Team Ignite Ventures, The Hit Forge, Tiger Global Management, TrueSight Ventures, Twelve Below, Winklevoss Capital, Ali Moiz, Alvin Tse, Balaji Srinivasan, Bryan Meehan, Drew Houston, Emmett Shear, Eric Demuth, Jeremy Cai, Kunal Shah, Kyle Widrick, Logan Paul, Manik Gupta, Shamir Karkal, Shayne Coplan, Steve Aoki, Victor Jacobsson, Zachary Hargreaves
Dec 1, 2024	Rosy Soil	$4.0M Seed	—	Aglae Ventures, AirAngels, Breakthrough Energy Ventures, FJ Labs, Lowercarbon Capital, Otherwise Fund, Serena Ventures, Seven Seven Six, Sherpalo Ventures, Social Capital, Unruly Capital, World Fund, Azeem Azhar, Claire Hughes Johnson, James Beshara, Manu Ginobilli, Marcos Galperin, Sahil Lavingia, Scott Belsky, Tobias Lutke
Oct 1, 2024	Table22	$11.0M Series A	—	Alt Capital, Angelic Ventures, Astanor Ventures, First Round Capital, Footwork, Forerunner Ventures, Greylock, Lightspeed Venture Partners, Rainfall Ventures, Twelve Below, Uncork Capital, Volition Capital, Gwyneth Paltrow, Harry Hurst, Jen Rubio Butterfield
Jun 1, 2024	Fulcrum Technologies	$16.0M Series A	—	Amplify Partners, Archangel Network of Funds, Bam Ventures, Felicis Ventures, FTX Ventures, General Catalyst, LOI Venture, Aaron Jacobson, Radical Ventures, Triatomic Capital, Adam D'Angelo, Yann LeCun
Feb 1, 2024	Furno	$7.0M Seed	—	8VC, Bonfire Ventures, Energy Capital Ventures, Ensemble VC, Fifty Years, Lightbank, M13, North Island Ventures, O'Shaughnessy Ventures, Polychain Capital, The Hit Forge, TrueSight Ventures, Winklevoss Capital, Y Combinator, Balaji Srinivasan, Bryan Meehan, Drew Houston, Emmett Shear, Eric Demuth, Kyle Widrick, Logan Paul, Shayne Coplan, Steve Aoki
Dec 1, 2023	DUST Identity	$40.0M Series B	—	9Yards Capital, American Express Ventures, Amplify.LA, Better Tomorrow Ventures, Foundation Capital, TenOneTen Ventures, Tiger Global Management, Valia Ventures, Alex Pattis
Sep 1, 2023	Bold	$17.0M Series A	—	Rethink Impact
Sep 1, 2023	Ello	$15.0M Series A	—	Project A Ventures, Jean-David Blanc
Jun 1, 2023	Uncommon	$30.0M Series A	—	14W, 2xN, AIX Ventures, Alt Capital, Balderton Capital, Bloomberg Beta, C2 Investment, Cantos Ventures, Kindred Ventures, LGF, Lowercarbon Capital, Offline Ventures, Saga, Salesforce Ventures, The Hit Forge, Tiger Global Management, Akshay Kothari, Amjad Masad, Ben Silbermann, Biz Stone, Marc Benioff, Spencer Kimball
May 1, 2023	Pesto	$11.0M Series A	—	Arrive, Cherry Ventures, Expa, Kleiner Perkins, Lux Capital, Penny Jar Capital, Sequoia Capital, SNR, Ash Pournouri
Mar 1, 2023	Building Swell	$3.0M Seed	—	9Yards Capital, American Express Ventures, Amplify.LA, Better Tomorrow Ventures, Foundation Capital, TenOneTen Ventures, Tiger Global Management, Valia Ventures, Alex Pattis
Nov 1, 2022	Smartex.ai	$25.0M Series A	—	Encomenda Smart Capital, Jenny Fielding, Scott Hartley, Felicis Ventures, Forerunner Ventures, Future Shape, Innovation Endeavors, Left Lane Capital, Lightspeed Venture Partners, Northzone, Point Nine Capital, YLEM, Anne Wojcicki, Ian Hogarth, Timothy A. Springer
Oct 1, 2022	TMRW Sports	$15.0M Venture Round	—	75 & Sunny, Aglae Ventures, AirAngels, Amazon Alexa Fund, Andreessen Horowitz, Bessemer Venture Partners, Breakthrough Energy Ventures, Coatue, Convoz, Craft Ventures, FJ Labs, Founders Fund, Frontier Ventures, Lightspeed Venture Partners, Long Journey Ventures, Lowercarbon Capital, Magma Partners, Danielle Lay, Operator Collective, Origins, Otherwise Fund, Outrun Ventures, Penny Jar Capital, Plug & Play Ventures, Ravelin Capital, Sapphire Ventures, Serena Ventures, Seven Seven Six, Shaan's All Access Fund, Sherpalo Ventures, Social Capital, Howard Lindzon, TQ Ventures, Unruly Capital, Valar Ventures, Vibe Capital, Vista Venture Partners, Voyager Capital, World Fund, Alex Lieberman, Andre Iguodala, Azeem Azhar, Brad Lewthwaite, Claire Hughes Johnson, Colin Carrier, Didier Valet, Gokul Rajaram, James Beshara, Jared Leto, Joao Otavio Oliverio, Justin Timberlake, Kelvin Beachum Jr., Kevin Colas, Kevin Weil, Manu Ginobilli, Marcos Galperin, Paul Rabil, Ron Pragides, Sahil Lavingia, Scott Belsky, Seth Goldman, Tobias Lutke, Venus Williams, William Miller
Oct 1, 2022	NocoDB	$11.0M Seed	—	Accel, Aglae Ventures, AirAngels, AIX Ventures, Audrey Capital, Bond, Breakthrough Energy Ventures, C2 Investment, CRV, Decibel Partners, Felicis Ventures, First Round Capital, FJ Labs, Flex Capital, Floodgate, M.G. Siegler, Hack VC, Heavybit, Innovation Endeavors, Insight Partners, Klossy, KRM Interests LLC, Long Journey Ventures, Lowercarbon Capital, Lux Capital, Madrona Ventures, Mana Ventures, Next Play Ventures, Night Capital, Niu Ventures, Otherwise Fund, Pareto Holdings, Point72 Ventures, Preston-Werner Ventures, Sapphire Ventures, Sequoia Capital, Serena Ventures, Seven Seven Six, Sherpalo Ventures, Social Capital, Spark Capital, SV Angel, TenOneTen Ventures, The Hit Forge, Trajectory Ventures, Uncork Capital, Unruly Capital, World Fund, Aravind Bharadwaj, Azeem Azhar, Charlie Cheever, Chris McKillop, Chris Murphy, Claire Hughes Johnson, George Kurtz, Gokul Rajaram, James Beshara, James Park, Jeremy Stoppelman, Jonathan Wegener, Jon Gelsey, Manu Ginobilli, Marcos Galperin, Max Mullen, MG Siegler, Mike Krieger, Naveen Selvadurai, Nick Green, Sahil Lavingia, Scott Belsky, Seth Goldman, Tobias Lutke, Vaibhav Kapoor, Yan-David Erlich
Sep 1, 2022	Papaya	$4.0M Seed	—	Aglae Ventures, AirAngels, Audacious Ventures, Breakthrough Energy Ventures, FJ Labs, Galdana Ventures, General Catalyst, Lightspeed Venture Partners, Lowercarbon Capital, Makers Fund, Oak HC/FT, Otherwise Fund, Serena Ventures, Seven Seven Six, Sherpalo Ventures, Social Capital, Unruly Capital, World Fund, Anne Wojcicki, Claire Hughes Johnson, James Beshara, Kevin Lin, Manu Ginobilli, Marcos Galperin, Nate Mitchell, Sahil Lavingia, Scott Belsky, Seth Goldman, Tobias Lutke
Aug 1, 2022	Terabase Energy	$44.0M Series B	—	Aglae Ventures, AirAngels, BDC Venture Capital, Breakthrough Energy Ventures, Chrysalix Venture Capital, FJ Labs, Lowercarbon Capital, Otherwise Fund, Prelude Ventures, Serena Ventures, Seven Seven Six, Sherpalo Ventures, Social Capital, Unruly Capital, World Fund, Azeem Azhar, Claire Hughes Johnson, James Beshara, Manu Ginobilli, Marcos Galperin, Sahil Lavingia, Scott Belsky, Seth Goldman, Tobias Lutke
Aug 1, 2022	Invisible Universe	$12.0M Series A	—	Afore Capital, Aglae Ventures, AirAngels, Anthemis Group, Bread and Butter Ventures, Breakthrough Energy Ventures, CapitalX, Congruent Ventures, Matt Ocko, Dreamers VC, Elkstone, Feenix Ventures, FJ Labs, Greycroft, Lowercarbon Capital, MaC Venture Capital, No Label Ventures, Otherwise Fund, Paradigm, Rajan Anandan, RTP Global, Serena Ventures, Seven Seven Six, Sherpalo Ventures, SNR, Social Capital, Streamlined Ventures, Taurus Ventures, Trajectory Ventures, Unruly Capital, Venture Highway, Village Global, World Fund, Y Combinator, Ali Moiz, Alison Engel, Arash Ferdowsi, Azeem Azhar, Claire Hughes Johnson, Gokul Rajaram, Ilya Kondrashov, Immad Akhund, James Beshara, Manu Ginobilli, Marcos Galperin, Mike Giampapa, Munish Varma, Sahil Lavingia, Sahin Boydas, Scott Belsky, Seth Goldman, Sumon Sadhu, Tobias Lutke, Viral Bajaria
Jun 1, 2022	RippleMatch	$45.0M Series B	—	Arbor Ventures, Caffeinated Capital, Fabric Ventures, G20 Ventures, Kinnevik, Moonfire Ventures, Northzone, Obvious Ventures, Paradigm, Picus Capital, Renegade Partners, Revel Partners, Robot Ventures, RRE Ventures, Sapphire Ventures, Tiger Global Management, Work-Bench, Rand Hindi
Jun 1, 2022	Moova	$10.0M Series A	—	Acequia Capital, Aglae Ventures, AirAngels, Alaya Capital, AlleyCorp, Alpha Capital Acquisition Company, Ataria Ventures, Bling Capital, Breakthrough Energy Ventures, Catapult Capital, Change Ventures, Contrarian Ventures, Dreamers VC, FJ Labs, Kalei Ventures, Khosla Ventures, L Catterton Growth, Lowercarbon Capital, Moxxie Ventures, Otherwise Fund, Pareto Holdings, Plug & Play Ventures, Rivet Ventures, Scribble Ventures, Serena Ventures, Seven Seven Six, Sherpalo Ventures, Silence, Social Capital, Tapas Capital, Two Small Fish Ventures, Unruly Capital, Wayra Hispam, World Fund, Adrian Aoun, Ameet Ranadive, Ariel Lambrecht, Azeem Azhar, Bob Young, Bradley Horowitz, Claire Hughes Johnson, Evan Moore, Fabricio Bloisi, Gokul Rajaram, Guilherme Bonifacio, James Beshara, James Blouzard, Joshua Schachter, Kevin Lin, Kevin Weil, Mantas Mikuckas, Manu Ginobilli, Marcos Galperin, Markus Villig, Martin Henk, Martin Villig, Ott Kaukver, Pete Koomen, Ragnar Sass, Richard Branson, Rohini Pandhi, Sahil Lavingia, Scott Belsky, Seth Goldman, Steve Chen, Thomas Plantenga, Tobias Lutke, Varsha Rao
Jun 1, 2022	Ethena	$30.0M Series B	—	Abstract Ventures, Aglae Ventures, AirAngels, Alt Capital, Andreessen Horowitz, Audacious Ventures, Blackbird Ventures Australia, Breakthrough Energy Ventures, DFJ Growth, Dragonfly Capital Partners, Felicis Ventures, FJ Labs, F Prime Capital, Future Ventures, LGF, Lowercarbon Capital, Monarch Collective, Otherwise Fund, Serena Ventures, Seven Seven Six, Sherpalo Ventures, Social Capital, Stripe, Susa Ventures, Thrive Capital, Todd and Rahul's Angel Fund, Unruly Capital, What If Ventures, World Fund, Adrian Aoun, Akshay Kothari, Akshay Sriprasad, Alice Zhang, Azeem Azhar, Christian Reber, Claire Hughes Johnson, David Petraeus, Gokul Rajaram, Henry Kravis, James Beshara, Manu Ginobilli, Marcos Galperin, Mathilde Collin, Sahil Lavingia, Scott Belsky, Seth Goldman, Tobias Lutke, Vinay Hiremath, William Hockey
May 1, 2022	Pachama	$55.0M Series B	—	11, 1955 Capital, 20VC, 500 Global, Accel, Acrew Capital, ActivumSG, Addition, Aglae Ventures, AirAngels, Alumni Ventures, Alven, Andreessen Horowitz, Ascend Vietnam Ventures, Avalon Ventures, Breakthrough Energy Ventures, Chingona Ventures, Convoz, Craft Ventures, Curie.Bio, Cyberstarts VC, Day One Ventures, Dimension Capital, Evolution VC Partners, Firstminute Capital, FJ Labs, Flucas Ventures, Footwork, Founder Collective, Founders Fund, Freestyle Capital, Goat Capital, Greenoaks Capital, Haun Ventures, ICONIQ Capital, Index Ventures, In-Q-Tel, Insight Partners, Shawn Modarresi, Jetstream, K2 Global, Kearny Jackson, Khosla Ventures, Kickstart Fund, LGF, Lightspeed Venture Partners, Logos Labs, Long Journey Ventures, Lowercarbon Capital, Monarch Collective, Motley Fool Ventures, Network Ventures, Hans Tung, Offline Ventures, Otherwise Fund, Paradox Capital, Pareto Holdings, Peterson Ventures, Picus Capital, Plug & Play Ventures, Point Nine Capital, Primer Sazze Partners, Prototype Capital, Rethink Impact, Salesforce Ventures, Sequoia Capital, Serena Ventures, Seven Seven Six, Sherpalo Ventures, SignalFire, Slack Fund, SmartStart Fund, Social Capital, SoftBank Investment Advisers, Stride VC, The Hit Forge, TQ Ventures, TrueSight Ventures, Unruly Capital, Unusual Ventures, Venture Highway, World Fund, XStarPartners, Alex Lieberman, Amjad Masad, Anna Yuan, Azeem Azhar, Bernard Arnault, Bradley Horowitz, Chris Murphy, Claire Hughes Johnson, David Mytton, Esteban Ordano, Fareed Mosavat, Gabriel Jarrosson, Guillaume Lestrade, Howard Schultz, Ian Hogarth, James Beshara, Jay Z, Julie Zhuo, Kevin Hart, Mahesh Kolli, Manu Ginobilli, Marc McCabe, Marcos Galperin, Martin Migoya, Nathaniel Whittemore, Oleg Rogynskyy, Omar El-Ayat, Richard Fearn, Sahil Lavingia, Sam Altman, Scott Belsky, Seth Goldman, Tobias Lutke, Tony Xu, Young Song
May 1, 2022	Possible Finance	$20.0M Venture Round	—	Future Positive Capital, GE Ventures, Golden Ventures, Long Journey Ventures, Toyota Ventures, Union Square Ventures, Larry Braitman, Lawrence Braitman, Todd Rovak, Trevor Wright
May 1, 2022	Logseq	$4.0M Seed	—	Aglae Ventures, AirAngels, Andreessen Horowitz, Breakthrough Energy Ventures, C2 Investment, Divergent Capital, Felicis Ventures, FJ Labs, Flex Capital, FTX Ventures, Jlabs, Jude Gomila Rolling Fund, Lowercarbon Capital, Otherwise Fund, Pareto Holdings, Polychain Capital, Redpoint Ventures, Sequoia Capital, Serena Ventures, Seven Seven Six, Sherpalo Ventures, Social Capital, The Hit Forge, Union Square Ventures, Unruly Capital, World Fund, Akshay Kothari, Azeem Azhar, Balaji Srinivasan, Charlie Songhurst, Claire Hughes Johnson, Derrick Li, Ellen Pao, James Beshara, Jeremy Stoppelman, Jeremy Yap, Manu Ginobilli, Marcos Galperin, Michael Ma, Nitay Joffe, Sahil Lavingia, Sam Blond, Scott Belsky, Seth Goldman, Tikhon Bernstam, Varadh Jain

Financial History

Total Raised

N/A

Valuation

N/A

Leadership Team

Key people at Sweet Capital.

Leadership Team

Key people at Sweet Capital.

Deep Dive

Sweet Capital is a private early-stage venture capital fund founded in 2015 by the creators of King.com, the company behind the global hit Candy Crush. The firm invests its own capital primarily in consumer technology startups worldwide, focusing on sectors such as fintech, healthtech, gaming, consumer goods, and AI. Sweet Capital typically participates in Seed, Series A, and Series B rounds, with investments ranging from approximately €100k to €1.5 million. The fund emphasizes a founder-friendly approach, leveraging the entrepreneurial experience of its team—who have backgrounds at companies like Snapchat, Uber, Facebook, and Apple—to support startups from inception to successful exits. Notable portfolio companies include Yubo, a social platform for global friend discovery, and Peanut, a social network connecting women across life stages[1][2][4].

Sweet Capital was established following the 2015 sale of King.com to Activision Blizzard for $5.9 billion. The founding partners, including Riccardo Zacconi (King’s co-founder and former CEO), transitioned from building a gaming giant to backing innovative consumer tech ventures. The fund is headquartered in London with offices in Stockholm and Los Angeles, reflecting its global investment focus. The founders’ deep entrepreneurial roots and successful exit have shaped Sweet Capital’s mission to back ambitious founders using technology to build a better future, with a strong emphasis on positive societal impact and founder collaboration[1][2][3][4].

Core Differentiators

Founder-Backed Capital: Sweet Capital invests exclusively its own capital, allowing for flexible, founder-friendly terms without external LP constraints.
Experienced Team: The team brings firsthand entrepreneurial and operational experience from leading tech companies and successful exits.
Sector Focus: Concentrated on consumer technology sectors with high growth potential, including fintech, healthtech, gaming, AI, and consumer goods.
Global Reach: Offices in London, Stockholm, and LA enable access to diverse markets and founders.
Active Partnership: Beyond capital, Sweet Capital offers strategic guidance, leveraging a strong network and industry expertise to accelerate startup growth[1][2][4].

Role in the Broader Tech Landscape

Sweet Capital rides the wave of consumer technology innovation, particularly in sectors reshaping everyday life such as fintech, healthtech, and AI-enhanced platforms. The timing is favorable due to increasing digital adoption, demand for personalized consumer experiences, and the rise of socially impactful tech startups. By focusing on early-stage companies with global ambitions, Sweet Capital influences the ecosystem by nurturing ventures that combine technology with positive social change, helping to set new standards for consumer engagement and innovation[1][2][4].

Quick Take & Future Outlook

Looking ahead, Sweet Capital is poised to continue leveraging its founders’ entrepreneurial legacy to identify and support transformative consumer tech startups. Trends such as AI integration, healthtech innovation, and fintech democratization will likely shape their investment focus. The fund’s founder-centric, flexible investment model and global perspective position it well to influence the next generation of tech companies that aim to build a more connected and positive future. Their ongoing commitment to active partnership and impact-driven investing suggests Sweet Capital will remain a key player in early-stage consumer technology venture capital[1][2][4].

Sources

Core Differentiators

Founder-Backed Capital: Sweet Capital invests exclusively its own capital, allowing for flexible, founder-friendly terms without external LP constraints.
Experienced Team: The team brings firsthand entrepreneurial and operational experience from leading tech companies and successful exits.
Sector Focus: Concentrated on consumer technology sectors with high growth potential, including fintech, healthtech, gaming, AI, and consumer goods.
Global Reach: Offices in London, Stockholm, and LA enable access to diverse markets and founders.
Active Partnership: Beyond capital, Sweet Capital offers strategic guidance, leveraging a strong network and industry expertise to accelerate startup growth[1][2][4].