Faire

The global online platform empowering independent retail.

ActiveMarketplaceRetailY Combinator

Updated: Feb 17, 2026 ·

About

Faire is an innovative online marketplace that uses machine learning to match local retailers with the brands and products that uniquely fit their stores. We are using the power of technology to connect brands and independent retailers from all over the world, building a thriving community of hundreds of thousands of retailers, which has resulted in over 7 million new connections to date. Faire was founded on the belief that the future of retail is local.

Our mission is to empower brands and retailers to strengthen the unique character of local communities. Our data-driven approach unburdens retailers from decades-old obstacles by helping find the right products for their shop. Plus, our straight-forward financial terms level the playing field by eliminating inventory risk and providing access to capital:key offerings previously only available to big box chains. For brands, our platform provides powerful sales, marketing, and analytics tools that simplify their business and allow them to focus on what they love: making great products.

Recent News & Mentions

May 1, 2022FundingFaire - Series G Nov 1, 2021FundingFaire - Series G Jun 1, 2021FundingFaire - Series F Oct 1, 2020FundingFaire - Series E Oct 1, 2019FundingFaire - Series D Dec 1, 2018FundingFaire - Series C Dec 1, 2018FundingFaire - Series B Feb 1, 2018FundingFaire - Series A Nov 1, 2017FundingFaire - Seed Mar 1, 2017FundingFaire - Seed

Financial History

Faire has raised $1.7B across 10 funding rounds. Most recently, it raised $420.0M Series G in May 2022.

Total Raised

$1.7B

Valuation

N/A

Funding Rounds Raised

Date	Round	Other Investors
May 1, 2022	$420.0M Series G	9Yards Capital, Kevin Hartz, Accel, Accenture, Addition, Alkeon Capital, Arrive, Atomic, Base Partners, Cherry Ventures, Curie.Bio, Day One Ventures, Expa, Goat Capital, Frederique Dame, Index Ventures, Kleiner Perkins, Locus Ventures, Lux Capital, Mischief Venture Capital, NextGen Venture Partners, Penny Jar Capital, Prototype Capital, Ribbit Capital, Sequoia Capital, Sherpalo Ventures, SNR, SoftBank Investment Advisers, Sweet Capital, Triatomic Capital, Two Sigma Ventures, WestCap, Y Combinator, Aaron Levie, Amit Gupta, Anshu Sharma, Ash Pournouri, Fidji Simo, Julia Hartz, Khaled Helioui, Kunal Shah, Sahin Boydas, Tikhon Bernstam
Nov 1, 2021	$600.0M Series G	2xN, 9Yards Capital, Kevin Hartz, Accel, Accenture, Addition, AirAngels, Alkeon Capital, Andreessen Horowitz, Arrive, Atomic, Atreides Management, Base Partners, Canvas Ventures, Cherry Ventures, Curie.Bio, Day One Ventures, Defy Partners, Expa, Forerunner Ventures, Founders Fund, Goat Capital, Gutter Capital, David Krane, Frederique Dame, Homebrew, Index Ventures, Khosla Ventures, Kleiner Perkins, Locus Ventures, Lux Capital, Mischief Venture Capital, NextGen Venture Partners, Pareto Holdings, Penny Jar Capital, Prototype Capital, Ribbit Capital, Sequoia Capital, Sherpalo Ventures, Smash Capital, SNR, SoftBank Investment Advisers, SV Angel, Sweet Capital, Tiger Global Management, TQ Ventures, Triatomic Capital, Two Sigma Ventures, Vayner RSE, Venture Highway, WestCap, Y Combinator, YLEM, Aaron Levie, Amit Gupta, Anshu Sharma, Ash Pournouri, Fidji Simo, Gokul Rajaram, Jared Leto, Jeremy Yap, Julia Hartz, Khaled Helioui, Kunal Shah, Max Mullen, Ron Pragides, Sahin Boydas, Stanley Tang, Steve Stoute, Tikhon Bernstam, Tony Xu, Troy Carter
Jun 1, 2021	$260.0M Series F	2xN, 9Yards Capital, Kevin Hartz, Accel, Accenture, Addition, Alkeon Capital, Arrive, Atomic, Atreides Management, Base Partners, Cherry Ventures, Curie.Bio, Day One Ventures, Defy Partners, Expa, Forerunner Ventures, Founders Fund, Goat Capital, David Krane, Frederique Dame, Index Ventures, Khosla Ventures, Kleiner Perkins, Locus Ventures, Lux Capital, Mischief Venture Capital, NextGen Venture Partners, Pareto Holdings, Penny Jar Capital, Prototype Capital, Ribbit Capital, Sequoia Capital, Sherpalo Ventures, Smash Capital, SNR, SoftBank Investment Advisers, Sweet Capital, TQ Ventures, Triatomic Capital, Two Sigma Ventures, Venture Highway, WestCap, Y Combinator, Aaron Levie, Amit Gupta, Anshu Sharma, Ash Pournouri, Fidji Simo, Jared Leto, Jeremy Yap, Julia Hartz, Khaled Helioui, Kunal Shah, Sahin Boydas, Steve Stoute, Tikhon Bernstam, Troy Carter
Oct 1, 2020	$170.0M Series E	2xN, 9Yards Capital, Kevin Hartz, Accel, Accenture, Addition, Alkeon Capital, Arrive, Atomic, Atreides Management, Base Partners, Cherry Ventures, Curie.Bio, Day One Ventures, Defy Partners, Expa, Forerunner Ventures, Founders Fund, Goat Capital, David Krane, Frederique Dame, Index Ventures, Khosla Ventures, Kleiner Perkins, Locus Ventures, Lux Capital, Mischief Venture Capital, NextGen Venture Partners, Pareto Holdings, Penny Jar Capital, Prototype Capital, Ribbit Capital, Sequoia Capital, Sherpalo Ventures, Smash Capital, SNR, SoftBank Investment Advisers, Sweet Capital, TQ Ventures, Triatomic Capital, Two Sigma Ventures, Venture Highway, WestCap, Y Combinator, Aaron Levie, Amit Gupta, Anshu Sharma, Ash Pournouri, Fidji Simo, Jared Leto, Jeremy Yap, Julia Hartz, Khaled Helioui, Kunal Shah, Sahin Boydas, Steve Stoute, Tikhon Bernstam, Troy Carter
Oct 1, 2019	$150.0M Series D	2xN, Kevin Hartz, Accenture, Addition, Alkeon Capital, Atreides Management, Defy Partners, Forerunner Ventures, Founders Fund, Goat Capital, David Krane, Khosla Ventures, Locus Ventures, Pareto Holdings, Ribbit Capital, Sequoia Capital, Sherpalo Ventures, Smash Capital, TQ Ventures, Triatomic Capital, Venture Highway, Y Combinator, Aaron Levie, Amit Gupta, Anshu Sharma, Jared Leto, Jeremy Yap, Kunal Shah, Steve Stoute, Tikhon Bernstam, Troy Carter
Dec 1, 2018	$60.0M Series C	Accenture, Addition, Alkeon Capital, Arrive, Atomic, Cherry Ventures, Defy Partners, Expa, Forerunner Ventures, Goat Capital, David Krane, Frederique Dame, Kleiner Perkins, Locus Ventures, Lux Capital, Mischief Venture Capital, NextGen Venture Partners, Penny Jar Capital, Ribbit Capital, Sequoia Capital, Sherpalo Ventures, Smash Capital, SNR, Sweet Capital, TQ Ventures, Triatomic Capital, WestCap, Y Combinator, Aaron Levie, Amit Gupta, Anshu Sharma, Ash Pournouri, Fidji Simo, Jared Leto, Khaled Helioui, Kunal Shah, Steve Stoute, Tikhon Bernstam, Troy Carter
Dec 1, 2018	$40.0M Series B	2xN, Kevin Hartz, Accenture, Addition, Alkeon Capital, Arrive, Atomic, Atreides Management, Cherry Ventures, Defy Partners, Expa, Forerunner Ventures, Founders Fund, Goat Capital, David Krane, Frederique Dame, Khosla Ventures, Kleiner Perkins, Locus Ventures, Lux Capital, Mischief Venture Capital, NextGen Venture Partners, Pareto Holdings, Penny Jar Capital, Ribbit Capital, Sequoia Capital, Sherpalo Ventures, Smash Capital, SNR, Sweet Capital, TQ Ventures, Triatomic Capital, Venture Highway, WestCap, Y Combinator, Aaron Levie, Amit Gupta, Anshu Sharma, Ash Pournouri, Fidji Simo, Jared Leto, Jeremy Yap, Khaled Helioui, Kunal Shah, Steve Stoute, Tikhon Bernstam, Troy Carter
Feb 1, 2018	$12.0M Series A	2xN, Kevin Hartz, Arrive, Atomic, Atreides Management, Cherry Ventures, Defy Partners, Expa, Forerunner Ventures, Founders Fund, David Krane, Frederique Dame, Khosla Ventures, Kleiner Perkins, Lux Capital, Mischief Venture Capital, NextGen Venture Partners, Pareto Holdings, Penny Jar Capital, Sequoia Capital, Smash Capital, SNR, Sweet Capital, TQ Ventures, Venture Highway, WestCap, Aaron Levie, Ash Pournouri, Fidji Simo, Jared Leto, Jeremy Yap, Khaled Helioui, Steve Stoute, Troy Carter
Nov 1, 2017	$3.0M Seed	2xN, Kevin Hartz, Accenture, Addition, Alkeon Capital, Arrive, Atomic, Atreides Management, Cherry Ventures, Defy Partners, Expa, Forerunner Ventures, Founders Fund, Goat Capital, David Krane, Frederique Dame, Khosla Ventures, Kleiner Perkins, Locus Ventures, Lux Capital, Mischief Venture Capital, NextGen Venture Partners, Pareto Holdings, Penny Jar Capital, Ribbit Capital, Sequoia Capital, Sherpalo Ventures, Smash Capital, SNR, Sweet Capital, TQ Ventures, Triatomic Capital, Venture Highway, WestCap, Y Combinator, Aaron Levie, Amit Gupta, Anshu Sharma, Ash Pournouri, Fidji Simo, Jared Leto, Jeremy Yap, Khaled Helioui, Kunal Shah, Steve Stoute, Tikhon Bernstam, Troy Carter
Mar 1, 2017	$550K Seed	2xN, Kevin Hartz, Accenture, Addition, AirAngels, Alkeon Capital, Andreessen Horowitz, Atreides Management, Canvas Ventures, Founders Fund, Goat Capital, Gutter Capital, Homebrew, Khosla Ventures, Locus Ventures, Pareto Holdings, Ribbit Capital, Sequoia Capital, Sherpalo Ventures, SV Angel, Tiger Global Management, Triatomic Capital, Vayner RSE, Venture Highway, Y Combinator, YLEM, Amit Gupta, Anshu Sharma, Gokul Rajaram, Jeremy Yap, Kunal Shah, Max Mullen, Ron Pragides, Stanley Tang, Tikhon Bernstam, Tony Xu

Financial History

Faire has raised $1.7B across 10 funding rounds.

Total Raised

$1.7B

Valuation

N/A

Leadership Team

Key people at Faire.

Leadership Team

Key people at Faire.

Deep Dive

High-Level Overview

Faire is a global online wholesale marketplace that empowers independent retailers by connecting them with small, unique brands worldwide. It simplifies the wholesale buying process by offering retailers access to a curated selection of products at wholesale prices, with risk-reducing features like free returns on opening orders and extended payment terms. For brands, Faire provides a platform to reach a vast network of over 700,000 retailers, enabling them to grow their businesses without the traditional complexities of trade shows or direct sales. The platform leverages network effects and data insights to optimize pricing, product success, and creditworthiness, positioning itself as a critical enabler for small businesses competing against retail giants like Amazon and Walmart[1][2][3][4].

Origin Story

Founded in 2017 by Max Rhodes, Marcelo Cortes, and Daniele Perito, Faire emerged from the founders’ vision to level the playing field in wholesale commerce for small brands and independent retailers. The idea was born from recognizing the challenges small retailers face in sourcing unique products and the difficulties small brands encounter in reaching retail buyers. Early traction came from building a two-sided marketplace that benefits from network effects, where more retailers attract more brands and vice versa. The company evolved from its initial concept to incorporate sophisticated software tools, AI-driven product recommendations, and logistics support, fueling its rapid growth and broad adoption[1][2][5].

Core Differentiators

Two-Sided Marketplace Model: Connects independent retailers and small brands, creating strong network effects that increase value for both sides as the platform scales[1].
Risk Reduction for Retailers: Offers free returns on opening orders and 60-day payment terms, lowering the barriers for retailers to try new products[4].
Data-Driven Insights: Provides brands with sales analytics and demand forecasting to optimize product offerings and pricing strategies[2][3].
Ease of Use: Streamlined onboarding, AI-powered product discovery, and a user-friendly interface simplify wholesale transactions for both retailers and brands[2][3].
Logistics and Operations Support: Integrated shipping, tracking, and returns management reduce operational complexity for sellers[3].
Large and Growing Network: Over 700,000 retailers and 100,000+ brands active on the platform as of early 2024, making it one of the largest wholesale marketplaces globally[1][4].

Role in the Broader Tech Landscape

Faire rides the wave of digital transformation in B2B commerce, a sector that historically lagged behind consumer ecommerce but is now rapidly evolving. The platform capitalizes on trends such as the rise of independent retail, demand for unique and local products, and the need for more efficient, data-driven wholesale processes. By digitizing and democratizing access to wholesale markets, Faire empowers small businesses to compete with large retailers and contributes to a more diverse retail ecosystem. Its success reflects broader market forces favoring platforms that reduce friction in supply chains and leverage AI to enhance buyer-seller matching[1][2][3].

Quick Take & Future Outlook

Looking ahead, Faire is well-positioned to deepen its market penetration by expanding its product categories, enhancing AI capabilities, and possibly integrating more financial services to support small businesses. Trends such as increasing consumer preference for unique, locally sourced products and the continued growth of independent retail bode well for Faire’s growth trajectory. As B2B ecommerce continues to mature, Faire’s influence is likely to expand, potentially reshaping wholesale commerce by setting new standards for efficiency, risk management, and data utilization. The company’s ability to maintain network effects and innovate its platform will be critical to sustaining its competitive edge[1][2][3].

Sources

Frequently Asked Questions

Who founded Faire?

Faire was founded in 2017 by Max Rhodes (Founder/CEO) and Daniele Perito (Founder) and Marcelo Cortes (Founder/CTO).

How much funding has Faire raised?

Faire has raised $1.7B in total across 10 funding rounds.

Who are Faire's investors?

Faire's investors include 9Yards Capital, Kevin Hartz, Accel, Accenture, Addition, Alkeon Capital, Arrive, Atomic, Base Partners, Cherry Ventures, Curie.Bio, Day One Ventures.