DBA

ActiveVenture Capital

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Updated: Jan 22, 2026 ·

Financial History

Total Raised

N/A

Valuation

N/A

Investments Made

Date	Company	Round	Lead Investor(s)	Co-Investor(s)
Jun 1, 2024	Squads	$10.0M Series A	—	Greylock, Hack VC, ParaFi Capital, Placeholder, Polygon
Apr 1, 2024	Thruster	$8.0M Seed	—	Greylock, Hack VC, ParaFi Capital, Placeholder, Polygon
Mar 1, 2024	Eclipse	$50.0M Series A	—	Artichoke Capital, Dragonfly Capital Partners, Electric Capital, Greylock, Hack VC, Paradigm, ParaFi Capital, Placeholder, Polygon, Sequoia Capital, The Hit Forge, Ameet Patel, Kevin Lin
Oct 1, 2023	Squads	$6.0M Venture Round	—	Greylock, Hack VC, ParaFi Capital, Placeholder, Polygon
Sep 1, 2023	Orb	$2.0M Seed	—	Artichoke Capital, C2 Investment, Delta Blockchain Fund, Greylock, Crystal Huang, Hack VC, ParaFi Capital, Placeholder, Polygon, Rebel Fund, Gil Penchina, Suli, Sunset Ventures, Y Combinator, Eddie Lou, Gabriel Jarrosson, Hubert Thieblot, Kulveer Taggar
Nov 1, 2022	Vesto	$3.0M Seed	—	Browder Capital, Greylock, GSF Accelerator, Hack VC, ParaFi Capital, Pareto Holdings, Placeholder, Polygon, Charlie Songhurst, Sahil Lavingia
Sep 1, 2022	Brightflow AI	$15.0M Series A	—	10T Holdings, B Capital Group, Berkeley SkyDeck Fund, Bonfire Ventures, Declaration Partners, Fin Capital, FJ Labs, Galaxy Digital, Haymaker Ventures, NewFund, Quiet Capital, Recursive Ventures, The House Fund, Ahmed Mhiri, Didier Valet
Sep 1, 2022	Eclipse	$6.0M Seed	—	645 Ventures, Aglae Ventures, Costanoa Ventures, Greylock, Hack VC, IA Ventures, Paradigm, ParaFi Capital, Pareto Holdings, Placeholder, Polychain Capital, Polygon, Ribbit Capital, The General Partnership
Jan 1, 2022	Labelbox	$110.0M Series D	—	10T Holdings, Alt Capital, Andreessen Horowitz, B Capital Group, Bonfire Ventures, Declaration Partners, Dig Ventures, FJ Labs, Galaxy Digital, Insight Partners, Kleiner Perkins, Preston-Werner Ventures, Quiet Capital, SciFi VC, SignalFire, South Park Commons, Adam D'Angelo, Ellen Salisbury, Jeremy Stoppelman, Max Mullen, Sam Lambert, Shishir Mehrotra, Steve Chen
Dec 1, 2021	Verandah	$1.0M Seed	—	10T Holdings, 75 & Sunny, Afore Capital, Anthemis Group, B Capital Group, Bonfire Ventures, CapitalX, Matt Ocko, Declaration Partners, Dreamers VC, Elkstone, FJ Labs, Galaxy Digital, Giant Ventures, Greycroft, No Label Ventures, Paradigm, Rajan Anandan, Quiet Capital, Rainfall Ventures, RTP Global, SNR, SoftBank Investment Advisers, Streamlined Ventures, Taurus Ventures, Trajectory Ventures, Venture Highway, Village Global, Y Combinator, Ali Moiz, Alison Engel, Amit Mukherjee, Arash Ferdowsi, Eric Wu, Gokul Rajaram, Ilya Kondrashov, Immad Akhund, Mike Giampapa, Munish Varma, Sahin Boydas, Sumon Sadhu, Viral Bajaria
Oct 1, 2021	Sure	$100.0M Series C	—	10T Holdings, 8VC, 9Yards Capital, B Capital Group, Bonfire Ventures, Declaration Partners, FJ Labs, Galaxy Digital, Kinnevik, Menlo Ventures, Quiet Capital, S3 Ventures, Tiger Global Management, Vista Venture Partners, Jim Pallotta, Sundeep Madra
Aug 1, 2021	Together by Renee	$4.0M Seed	—	10T Holdings, B Capital Group, Bonfire Ventures, Declaration Partners, FJ Labs, Galaxy Digital, Quiet Capital, Fika Ventures, Threshold Ventures
Aug 1, 2021	Figment	$50.0M Series B	—	10T Holdings, Alpha Square Group, Alumni Ventures, Batshit Crazy Ventures, Bonfire Ventures, Conversion Capital, Declaration Partners, Digital Currency Group, DST Global, Evolution VC Partners, Galaxy Digital, Haymaker Ventures, Intel Capital, LAUNCHub Ventures, Magma Partners, Mithril Capital Management, Morgan Creek Capital Management, MUFG Innovation Partners, NextGen Venture Partners, Northzone, Oak HC/FT, Overtly Covert, Quantum Angels Venture Capital, Robot Ventures, RRE Ventures, Ulu Ventures, Anthony Pompliano, Ben Davenport, Dan Ciporin, Jim Pallotta, Ken Moelis, Shane Neman, Stefan George, Ziv Kop
Jul 1, 2021	Magic	$27.0M Series A	—	Active Capital, Aglae Ventures, Air Street Capital, Jana Messerschmidt, #ANGELS (Hashtag ANGELS), Astanor Ventures, Backstage Capital, Bedrock Capital, Bessemer Venture Partners, Big Idea Ventures, Boldstart Ventures, Bonfire Ventures, C2 Investment, CapitalX, Catalio Capital, Coinbase Ventures, Color Capital, Connect Ventures, Contrary Capital, Craft Ventures, Creative Juice, Cultivation Capital, Cyphr VC, Dragonfly Capital Partners, Earl Grey Capital, ENIAC Ventures, Evolution Equity Partners, Founders' Co-op, Framework Ventures, General Catalyst, Greylock, Jett Fein, Hyper, Infinite Niches, Innovation Endeavors, Jetstream, Khosla Ventures, KRM Interests LLC, Lerer Hippeau, Lightbank, Lightspeed Venture Partners, LOI Venture, LombardStreet Ventures, Long Journey Ventures, mExpand Family Office, NFX, Northzone, Nyca Partners, Paradigm, Paradox Capital, Placeholder, Prototype Capital, Redpoint Ventures, Red Swan Ventures, Refactor Capital, Renegade Partners, Ridgeline Partners, Rising Tide Partners, SaaSholic Fund, Saga, Sarona Ventures, Seven Seven Six, Shaan's All Access Fund, Slow Ventures, Tenacity Venture Capital, The Club, The Hit Forge, Tribe Capital, Vibe Capital, VMG Partners, Volt Capital, Weekend Fund, XYZ Venture Capital, Y Combinator, Zeev Capital, Akshay Kothari, Alexander Ljung, Alex Lieberman, Amjad Masad, Andy Brown, Andy Coravos, Anne Wojcicki, Anthony Pompliano, Arthur Kosten, Balaji Srinivasan, Ben Davenport, Ben Porterfield, Ben Tossell, Brandon Leonardo, Casey Neistat, Chris Herd, Colin Carrier, David Hoffman, David Rosenberg, Dharmesh Shah, DROdio - Daniel R. Odio, Dylan Field, Emil Michael, Fernando Martinelli, Fidji Simo, Florian Huber, Fredrik Hjelm, Gokul Rajaram, Greg Isenberg, Guillermo Rauch, Humberto Ayres Pereira, Immad Akhund, Jaime Schmidt, Janis Krums, Jevon MacDonald, Julian Koh, Julian Shapiro, Justin Welsh, Kyle Vogt, Kyle York, Louis Beryl, Manik Gupta, Marc Benioff, Mark Cuban, Märt Kelder, Max Mullen, Moshe Lifschitz, Musaab Hakami, Othman Laraki, Patrick Elyas, Paul Yacoubian, Romain Lapeyre, Ron Pragides, Sahil Lavingia, Sahin Boydas, Sam Parr, Scott Banister, Scott Belsky, Thomas Noonan, Tony Jamous, Tony Xu, Varsha Rao, Vinay Hiremath, William Hockey, Zack Kanter
Mar 1, 2021	Gro	$7.0M Seed	—	Makers Fund, Northzone, Joshua Schachter
Feb 1, 2021	Valoreo	$50.0M Seed	—	10T Holdings, Angel Ventures, Adeyemi Ajao, B Capital Group, Bonfire Ventures, Broadhaven Capital Partners, Declaration Partners, FJ Labs, Galaxy Digital, monashees, Mouro Capital, Presight Capital, Quiet Capital, Race Capital, Sarona Ventures, Softbank Latin America Fund, Xochi Ventures, Y Combinator, Dan Rubinstein, Dimiter Tschawow, Greg Badros, Justin Mateen, Mato Peric, Roger Laughlin Carvallo, Sean Behr
Feb 1, 2021	Labelbox	$40.0M Series C	—	10T Holdings, Alt Capital, Andreessen Horowitz, B Capital Group, Bonfire Ventures, Comcast Ventures, Declaration Partners, Dig Ventures, First Round Capital, FJ Labs, Founders Fund, Galaxy Digital, Insight Partners, Kleiner Perkins, Liquid 2 Ventures, Picus Capital, Preston-Werner Ventures, Quiet Capital, SciFi VC, SignalFire, South Park Commons, Susa Ventures, SV Angel, Trinity Ventures, XYZ Venture Capital, Y Combinator, Adam D'Angelo, Dylan Field, Ellen Salisbury, Guy Podjarny, Immad Akhund, Jeremy Stoppelman, Mathias Biilmann Christensen, Max Mullen, Michael Ma, Ran Makavy, Sam Lambert, Shishir Mehrotra, Steve Chen
Dec 1, 2020	Brightflow AI	$4.0M Seed	—	10T Holdings, 645 Ventures, B Capital Group, Bonfire Ventures, Declaration Partners, FJ Labs, Flex Capital, Foundry Group, Freestyle Capital, Galaxy Digital, Quiet Capital, Recursive Ventures, Trajectory Ventures, True Ventures, Thomas Noonan

Financial History

Total Raised

N/A

Valuation

N/A

Leadership Team

Key people at DBA.

Michael Jordan

Vice President

Leadership Team

Key people at DBA.

Michael Jordan

Vice President

Deep Dive

High-Level Overview

A DBA (Doing Business As) is a registered trade name that a business uses to operate under a name different from its official legal name. It is not a separate legal entity but allows businesses—whether sole proprietors, LLCs, or corporations—to create distinct brand identities, expand into new markets, or launch new product lines without forming new companies. This flexibility supports marketing and branding efforts while maintaining the original legal and financial structure of the business[1][2][4].

Origin Story

The concept of a DBA emerged as a practical solution for businesses needing to operate under multiple names without the complexity of creating separate legal entities. It is commonly used by sole proprietors who want to avoid using their personal names publicly and by established companies that want to diversify their offerings or enter new markets under different brand names. The DBA registration process varies by jurisdiction but generally involves filing with a local or state government to ensure transparency and legal compliance[1][4][6].

Core Differentiators

Branding Flexibility: Allows businesses to adopt market-specific or product-specific names without altering their legal structure.
Cost-Effective Expansion: Enables companies to enter new markets or launch new product lines without the expense and administrative burden of forming new entities.
Privacy for Sole Proprietors: Provides a professional business name that shields the owner’s personal name from public exposure.
Legal and Financial Continuity: Maintains the original entity’s liability and tax responsibilities, avoiding complications of multiple entities.
Multiple DBAs: Businesses can register several DBAs to target different customer segments or geographic areas under one legal umbrella[1][2][5][6].

Role in the Broader Tech Landscape

DBAs facilitate agile business strategies in a dynamic market environment by enabling companies to pivot, rebrand, or diversify quickly. This is particularly relevant in tech and startup ecosystems where rapid innovation and market testing are crucial. DBAs support the trend of lean operations by reducing the need for multiple legal entities, thus lowering administrative overhead and accelerating go-to-market timelines. They also help startups and small businesses establish distinct identities that resonate with different customer bases, enhancing competitive positioning[2][5].

Quick Take & Future Outlook

As business environments become more fluid and customer preferences more segmented, the use of DBAs is likely to grow, especially among startups and SMEs seeking nimble branding solutions. The rise of digital commerce and remote operations further amplifies the need for flexible naming strategies that DBAs provide. Future regulatory developments may streamline DBA registration processes, making it even easier for businesses to adopt multiple trade names. Overall, DBAs will remain a vital tool for businesses aiming to balance legal simplicity with brand differentiation and market adaptability[1][2][4].

Sources

High-Level Overview

Origin Story

Core Differentiators

Branding Flexibility: Allows businesses to adopt market-specific or product-specific names without altering their legal structure.
Cost-Effective Expansion: Enables companies to enter new markets or launch new product lines without the expense and administrative burden of forming new entities.
Privacy for Sole Proprietors: Provides a professional business name that shields the owner’s personal name from public exposure.
Legal and Financial Continuity: Maintains the original entity’s liability and tax responsibilities, avoiding complications of multiple entities.
Multiple DBAs: Businesses can register several DBAs to target different customer segments or geographic areas under one legal umbrella[1][2][5][6].