Grace Beauty Capital

ActiveVenture Capital

Updated: Jan 6, 2026 ·

About

Grace Beauty is one of North America’s leading beauty distributors for both early stage and established beauty and consumer companies. Through our venture capital arm, Grace Beauty Capital, we invest in innovative brands.

Financial History

Total Raised

N/A

Valuation

N/A

Investments Made

Date	Company	Round	Lead Investor(s)	Co-Investor(s)
Dec 1, 2024	Current	$200.0M Venture Round	—	Addition, Andreessen Horowitz, Benchmark, Bling Capital, CRV, Foundation Capital, Founders Fund, Khosla Ventures, Pareto Holdings, QED Investors, Truist Ventures, Adam D'Angelo, Dustin Moskovitz, Rashaun Williams, Sam Altman
Aug 1, 2024	Turntable Labs	$8.0M Seed	—	468 Capital, Andreessen Horowitz, NextGen Venture Partners, Robot Ventures, rocketship.vc, Sherpalo Ventures, Baris Gultekin, Biz Stone, Gokul Rajaram, Josh Elman, Kunal Shah, Mark Chou, Othman Laraki, Ozzy Akay
Jun 1, 2024	CereTax	$9.0M Series A	—	Austin Ventures, Founder Collective, Kaya Ventures, Monarch Collective, Next Coast Ventures, Red Swan Ventures, S3 Ventures, SoftBank Investment Advisers, Springdale Ventures, StartHer, Brian Cruver, Dave Balter, Ethan Austin, Ian Lopatin, Jiake Liu, Mark Cuban, Suhail Doshi, Thomas Vu, Vince Thompson
Apr 1, 2024	HomePoint	$2.0M Seed	—	Austin Ventures, Founder Collective, Kaya Ventures, Monarch Collective, Next Coast Ventures, Red Swan Ventures, S3 Ventures, SoftBank Investment Advisers, Springdale Ventures, StartHer, Dave Balter, Ethan Austin, Ian Lopatin, Jiake Liu, Mark Cuban, Suhail Doshi, Thomas Vu, Vince Thompson
Jun 1, 2023	Ten Thousand	$22.0M Series A	—	Alabaster, Craft Ventures, NCT Ventures, Pareto Holdings, Starbridge Venture Capital, Brandon Shainfeld, Kevin Colas, Michael Lynton, Thomas Tull
Feb 1, 2023	Vuv Analytics	$20.0M Venture Round	—	Austin Ventures, Founder Collective, Kaya Ventures, Monarch Collective, Next Coast Ventures, Red Swan Ventures, S3 Ventures, SoftBank Investment Advisers, Springdale Ventures, StartHer, Brian Cruver, Dave Balter, Ethan Austin, Ian Lopatin, Jiake Liu, Mark Cuban, Suhail Doshi, Thomas Vu, Vince Thompson
May 1, 2022	RepVue	$5.0M Seed	—	American Family Ventures, Austin Ventures, Bain Capital Ventures, Founder Collective, Kaya Ventures, Kima Ventures, Liquid 2 Ventures, Monarch Collective, Next Coast Ventures, Red Swan Ventures, S3 Ventures, SoftBank Investment Advisers, Springdale Ventures, StartHer, Twenty Two Ventures, Y Combinator, Brian Cruver, Dave Balter, Ethan Austin, Ian Lopatin, Jiake Liu, Mark Cuban, Mathilde Collin, Michael Ma, Peter Kazanjy, Suhail Doshi, Thomas Vu, Vince Thompson
Mar 1, 2022	SandboxAQ	$500.0M Series D	—	Alabaster, Alt Capital, Craft Ventures, Greylock, Innovation Endeavors, Khosla Ventures, NCT Ventures, Pareto Holdings, ScOp Venture Capital, Sherpalo Ventures, Sound Ventures, Starbridge Venture Capital, SV Angel, Anne Wojcicki, Brandon Shainfeld, Kevin Colas, Michael Lynton
Mar 1, 2022	Airhouse	$11.0M Series A	—	20VC, Alpaca VC, Andreessen Horowitz, BITKRAFT Ventures, Defy Partners, DNX Ventures, FirstHand Alliance, FJ Labs, Fusion Fund, General Atlantic, Giza Polish Ventures, Highland Capital Partners, Indus Valley Capital, Khosla Ventures, Kompas VC, MS&AD Ventures, Multicoin Capital, Partech Ventures, Second Century Ventures, Sequoia Capital, Seven Seven Six, SoftBank Investment Advisers, Soma Capital, Spark Capital, Techstars, The Hit Forge, Todd and Rahul's Angel Fund, Trajectory Ventures, Vibe Capital, Weekend Fund, WorkLife Ventures, Ajay Yadav, Balaji Srinivasan, Gabriel Jarrosson, Hakan Koc, Jonathan Cornelissen, Kyle York, Philippe Teixeira da Mota, Varun Srinivasan
Mar 1, 2022	Almost Friday	$6.0M Seed	—	Austin Ventures, Founder Collective, Kaya Ventures, Monarch Collective, Next Coast Ventures, Red Swan Ventures, S3 Ventures, Sharp Alpha Advisors, SoftBank Investment Advisers, Springdale Ventures, StartHer, Brian Cruver, Dave Balter, Ethan Austin, Ian Lopatin, Jiake Liu, Suhail Doshi, Thomas Vu, Vince Thompson
Feb 1, 2022	Endgame	$30.0M Series B	—	Accel, Array Ventures, Austin Ventures, Baukunst, Bolt, Buckley Ventures, Deciens Capital, DNX Ventures, Emergence Capital, Endeavor8, EQT Ventures, Flex Capital, Flybridge Capital Partners, Founder Collective, Golan Ventures, Kaya Ventures, LGF, MAGIC Fund, Menlo Ventures, Monarch Collective, Next Coast Ventures, Precursor Ventures, Race Capital, Recharge Capital, Reciprocal Ventures, Recursive Ventures, Red Swan Ventures, S3 Ventures, SoftBank Investment Advisers, Springdale Ventures, StartHer, Tet Ventures, Todd and Rahul's Angel Fund, Trajectory Ventures, Unusual Ventures, Vera Equity, Vitalize Venture Group, Zero Capital, Aaron Rosenson, Allison Pickens (Allison Pickens Ventures), Brian Cruver, Charles Delingpole, Dave Balter, Elad Kushnir, Ethan Austin, Ian Lopatin, Jiake Liu, Mark Cuban, Mark Ghermezian, Ran Makavy, Suhail Doshi, Thomas Vu, Vince Thompson
Jan 1, 2022	Olipop	$30.0M Series B	—	Abstract Ventures, Alabaster, American Express Ventures, Andreessen Horowitz, Angel investor, Jana Messerschmidt, Banana Capital, Barrel Ventures, BoxGroup, Canaan Partners, Cavalry Ventures, Craft Ventures, First Round Capital, G2VP, Glencrest Group, Joe Kraus, HV Capital, Inspired Capital, Khosla Ventures, Kleiner Perkins, Lakeside Capital, Lobby Capital, Moving Capital, NCT Ventures, Scott Sandell, Pareto Holdings, Pioneer Fund, Polychain Capital, QueensBridge Venture Partners, Redalpine Venture Partners, Republic Records, Shasta Ventures, Speedinvest, Starbridge Venture Capital, Trinity Ventures, YLEM, Aaron Harris, Angela Merkel, Brandon Shainfeld, Christian Vollmann, Demetrios Christofidis Jr, Erik Bovee, Gwyneth Paltrow, Henry Kravis, Josh Mohrer, Kevin Colas, Kristian Segerstrale, Lisa Gansky, Michael Lynton, Nick Jonas, oliver holle, Rashaun Williams, Steve Aoki, Steve Chen, Sven Fund, Thomas Tull
Oct 1, 2021	Inkitt	$59.0M Series B	—	Alabaster, Cavalry Ventures, Cedar Capital Group, Cherry Ventures, Craft Ventures, Data Tech Fund, Earlybird Venture Capital, HV Capital, Insight Partners, JLL Spark, Khosla Ventures, Kleiner Perkins, Molten Ventures, NCT Ventures, Scott Sandell, New Enterprise Associates, Next47, Glenn Solomon, Owl Ventures, Pareto Holdings, Redalpine Venture Partners, Speedinvest, Starbridge Venture Capital, Y Combinator, Brandon Shainfeld, Christian Vollmann, Erik Bovee, Henry Kravis, Hiro Tamura, John Kobs, Kevin Colas, Michael Lynton, oliver holle, Sven Fund, Thomas Tull
Oct 1, 2021	nft42, Inc., d/b/a nameless	$4.0M Seed	—	AME Cloud Ventures, B Capital Group, Craft Ventures, Greylock, Hardware Club, North Island Ventures, Raine Ventures, Springdale Ventures, Vayner RSE, Ben Holmes, Greg Maffei, Gustavo Pessoa, John Makinson
Oct 1, 2021	Nyan Heroes	$3.0M Seed	—	Austin Ventures, Founder Collective, Greylock, Insight Partners, Kaya Ventures, Monarch Collective, Next Coast Ventures, Red Swan Ventures, S3 Ventures, SoftBank Investment Advisers, Springdale Ventures, StartHer, Amr Awadallah, Brian Cruver, Dave Balter, Ethan Austin, Ian Lopatin, Jarl Mohn, Jiake Liu, Mark Cuban, Mark Pincus, Nate Mitchell, Suhail Doshi, Vince Thompson, William Hockey
Sep 1, 2021	Stellar	$20.0M Series B	—	Austin Ventures, Brick & Mortar Ventures, Founder Collective, Kaya Ventures, Monarch Collective, Next Coast Ventures, OVO Fund, Red Swan Ventures, S3 Ventures, SoftBank Investment Advisers, Springdale Ventures, StartHer, Task Force X Capital, Unless, Brian Cruver, Dave Balter, Ethan Austin, Ian Lopatin, Jiake Liu, Mark Cuban, Suhail Doshi, Thomas Vu, Vince Thompson
Sep 1, 2021	Andela	$200.0M Series E	—	Accel, Alpaca VC, Greenoaks Capital, Highland Capital Partners, Pareto Holdings, Second Century Ventures, SoftBank Investment Advisers, Sound Ventures, Spark Capital, The Hit Forge, Balaji Srinivasan, Jonathan Cornelissen
Sep 1, 2021	HomeLight	$100.0M Series D	—	Austin Ventures, Ballistic Ventures, Beringea, Bling Capital, Curious Capital, DCM, Euclid Ventures, Founder Collective, Greylock, Insight Partners, Kaya Ventures, Krillion Ventures, KRM Interests LLC, Matrix, Maveron, Menlo Ventures, Monarch Collective, Montage Ventures, NewView Capital, Next Coast Ventures, Precursor Ventures, PruVen Capital, Red Swan Ventures, S3 Ventures, Scale Venture Partners, SoftBank Investment Advisers, SOSV, Springdale Ventures, StartHer, Stellation Capital, Ulu Ventures, Uncork Capital, Zeev Capital, Brian Cruver, Dave Balter, Deborah Liu, Dmitry Dakhnovsky, Dominik Richter, Ethan Austin, Ian Lopatin, Jason Stomel, Jiake Liu, Louis Beryl, Mark Cuban, Mike Krieger, Nick Caldwell, Omar El-Ayat, Oren Dobronsky, Rob Hodgkinson, Suhail Doshi, Thomas Vu, Vince Thompson
Sep 1, 2021	NeuroKaire	$10.0M Series A	—	B Capital Group, Craft Ventures, Springdale Ventures, Vayner RSE
Jul 1, 2021	Sundae	$80.0M Series C	—	Kevin Hartz, Addition, Afore Capital, Andreessen Horowitz, Audrey Capital, Craft Ventures, CRV, Dreamers VC, Electric Capital, Fifth Wall, FJ Labs, Foundation Capital, Foundry Group, General Catalyst, Interlock Partners, Khosla Ventures, Madrona Ventures, NewFund, Pareto Holdings, QED Investors, RRE Ventures, Second Century Ventures, Sound Ventures, Thirty Five Ventures, Truist Ventures, Y Combinator, Adam Gross, Adrian Aoun, Brad Bao, Bradley Horowitz, Jared Leto, Joshua Reeves, Kevin Weil, Mike Krieger, Odell Beckham Jr., Rashaun Williams, Sam Altman, Scott Belsky
Jul 1, 2021	Verve Motion	$15.0M Series A	—	Austin Ventures, Construct Capital, Founder Collective, Kaya Ventures, Monarch Collective, Next Coast Ventures, Red Swan Ventures, S3 Ventures, SignalFire, SoftBank Investment Advisers, Springdale Ventures, StartHer, Brian Cruver, Dave Balter, Ethan Austin, Ian Lopatin, Jiake Liu, Mark Cuban, Suhail Doshi, Thomas Vu, Vince Thompson
Jul 1, 2021	Eterneva	$10.0M Series A	—	1984 Ventures, 75 & Sunny, AlleyCorp, Austin Ventures, Bain Capital Ventures, Crosslink Capital, FJ Labs, Foundation Capital, Founder Collective, Kaya Ventures, Monarch Collective, Next Coast Ventures, NextView Ventures, Pareto Holdings, Pelion Venture Partners, Red Swan Ventures, S3 Ventures, SoftBank Investment Advisers, Springdale Ventures, StartHer, Brian Cruver, Chris Cooper, Dave Balter, Eric Wu, Ethan Austin, Evan Williams, Fabio Cannavale, Ian Lopatin, Jiake Liu, Konstantin von Unger, Mark Cuban, rich simoni, Suhail Doshi, Thomas Vu, Vince Thompson
Jul 1, 2021	Endgame	$5.0M Seed	—	Abstract Ventures, AirAngels, Alt Capital, Andreessen Horowitz, Audacious Ventures, Austin Ventures, Balderton Capital, Baukunst, Bolt, C2 Investment, CRV, Deciens Capital, DNX Ventures, Flex Capital, Flybridge Capital Partners, Flying Fish Partners, Founder Collective, Goat Capital, Gradient Ventures, Index Ventures, Kaya Ventures, La Famiglia, LGF, MAGIC Fund, Monarch Collective, Next Coast Ventures, Offline Ventures, Operator Partners, Outrun Ventures, Playfair Capital, Polychain Capital, Precursor Ventures, Recharge Capital, Reciprocal Ventures, Redpoint Ventures, Red Swan Ventures, S3 Ventures, Sequoia Capital, SignalFire, SoftBank Investment Advisers, Springdale Ventures, StartHer, Stripe, Tet Ventures, Todd and Rahul's Angel Fund, Trajectory Ventures, Unusual Ventures, Vera Equity, Y Combinator, Adam Gross, Akshay Kothari, Amit Agarwal, Brian Cruver, Charles Delingpole, Christian Reber, Dave Balter, Ethan Austin, Gokul Rajaram, Ian Lopatin, Jacques Fu, Jason Katzer, Jiake Liu, Kenny Van Zant, Mark Cuban, Mark Ghermezian, Mathilde Collin, Matias Woloski, Nicolas Pinto, Scott Belsky, Suhail Doshi, Thomas Vu, Vince Thompson, Yvonne Wassenaar
Jun 1, 2021	Tiny Organics	$11.0M Series A	—	B Capital Group, Bling Capital, BoxGroup, Colle Capital, First Round Capital, Floodgate, Foundry Group, Gotham Gal Ventures, Andrew Wheeler, QueensBridge Venture Partners, Scout Ventures, Springdale Ventures, Trucks Venture Capital, Vayner RSE, Frank Rimalovski, Jim Schneider, Lori Greiner
Jun 1, 2021	Clair	$15.0M Series A	—	Andreessen Horowitz, CRV, Foundation Capital, FPV Fund, Kleiner Perkins, LGF, Pareto Holdings, QED Investors, Sequoia Capital, Spark Capital, Thrive Capital, Truist Ventures, Michael Moritz, Rashaun Williams, Sam Altman

Financial History

Total Raised

N/A

Valuation

N/A

Leadership Team

Key people at Grace Beauty Capital.

Leadership Team

Key people at Grace Beauty Capital.

Deep Dive

High-Level Overview

Grace Beauty Capital is an early-stage venture capital firm and strategic investment arm based in New York, primarily focused on seed and early-stage investments in consumer retail, e-commerce, fashion, and beauty sectors[2][4]. The firm invests typically in companies that are 2-3 years old, with deal sizes commonly ranging from $5 million to $10 million[1]. Its portfolio includes notable consumer brands such as Harry's, Peloton Interactive, and Warby Parker, reflecting its emphasis on next-generation consumer companies that blend retail and technology[1][5]. Grace Beauty Capital aims to support startups that innovate in beauty and fashion retail, helping them scale through strategic capital and tailored operational support.

Origin Story

Founded in 2010 by Frank Fazzinga III, Grace Beauty Capital evolved as the investment arm of Grace Beauty, LLC, a premier beauty distributor in North America[1][3]. The firm’s roots in beauty distribution provide it with deep industry expertise and a strong network, which it leverages to back early-stage consumer brands. Over time, the firm expanded its focus to include broader consumer retail and e-commerce startups, maintaining a strategic approach aligned with its founding mission to invest in and support emerging brands within the beauty and fashion ecosystem[2][3].

Core Differentiators

Unique Investment Model: Focuses on minority investments in seed and early-stage rounds, typically avoiding lead investments and preferring follow-on participation[1][4].
Industry Expertise: Deep roots in beauty distribution provide specialized knowledge and operational support tailored to consumer retail and fashion startups[3].
Network Strength: Strong connections within North American beauty and fashion sectors, aiding portfolio companies in scaling and market penetration[1][3].
Track Record: Portfolio includes successful consumer brands like Harry's, Peloton Interactive, and Warby Parker, demonstrating an ability to identify and nurture high-growth startups[1].
Investment Focus: Targets companies aged 2-3 years with deal sizes of $5-10 million, emphasizing growth-stage consumer brands with innovative retail and e-commerce models[1][2].

Role in the Broader Tech Landscape

Grace Beauty Capital rides the trend of digitization and innovation in consumer retail, particularly in beauty and fashion sectors where technology is reshaping customer experiences and supply chains. The timing is favorable due to the accelerating shift toward e-commerce, direct-to-consumer brands, and retail tech solutions that enhance personalization and operational efficiency. Market forces such as increased consumer demand for niche and sustainable beauty products and the rise of mobile commerce work in the firm’s favor[1][2]. By investing early in these sectors, Grace Beauty Capital influences the broader ecosystem by enabling startups to scale rapidly and innovate within traditional retail frameworks.

Quick Take & Future Outlook

Looking ahead, Grace Beauty Capital is well-positioned to capitalize on ongoing trends in consumer retail innovation, including sustainability, personalized beauty tech, and omnichannel retail strategies. As consumer preferences evolve, the firm’s deep industry expertise and strategic support will likely enhance its influence in shaping next-generation beauty and fashion brands. Its future trajectory may include expanding investment scope within retail tech and further leveraging its distribution network to accelerate portfolio growth. Grace Beauty Capital’s continued focus on early-stage consumer companies aligns with the broader shift toward digitally native brands, ensuring its relevance and impact in the evolving retail landscape.

Sources

High-Level Overview

Origin Story

Core Differentiators

Unique Investment Model: Focuses on minority investments in seed and early-stage rounds, typically avoiding lead investments and preferring follow-on participation[1][4].
Industry Expertise: Deep roots in beauty distribution provide specialized knowledge and operational support tailored to consumer retail and fashion startups[3].
Network Strength: Strong connections within North American beauty and fashion sectors, aiding portfolio companies in scaling and market penetration[1][3].
Track Record: Portfolio includes successful consumer brands like Harry's, Peloton Interactive, and Warby Parker, demonstrating an ability to identify and nurture high-growth startups[1].
Investment Focus: Targets companies aged 2-3 years with deal sizes of $5-10 million, emphasizing growth-stage consumer brands with innovative retail and e-commerce models[1][2].