CereTax is a technology company.
CereTax has raised $9.0M across 1 funding round.
CereTax has raised $9.0M in total across 1 funding round.
CereTax has raised $9.0M in total across 1 funding round.
CereTax's investors include Austin Ventures, Founder Collective, Grace Beauty Capital, Kaya Ventures, Monarch Collective, Next Coast Ventures, Red Swan Ventures, S3 Ventures, SoftBank Investment Advisers, Springdale Ventures, StartHer, Brian Cruver.
CereTax is a cloud-native, AI-powered sales tax automation platform that modernizes tax calculation, compliance, and management for businesses facing complex, multi-jurisdictional tax rules.[1][2][3] It serves industries like telecommunications, SaaS, manufacturing, retail, energy, ecommerce, and digital goods by automating indirect tax processes, delivering real-time "rooftop-accurate" calculations, exemption management (via tools like SmartExempt), and audit-ready analytics to reduce errors, manual work, and compliance risks.[2][3][5] The platform solves legacy system limitations in speed, scalability, and reliability, integrating with ERPs, billing, and ecommerce systems like Oracle NetSuite and Microsoft Dynamics 365, enabling finance teams to scale operations without IT overload.[1][5][8] With 11-50 employees and strong customer traction—such as replacing competitors like Avalara—CereTax demonstrates growth through superior support and vertical-specific logic.[1][5]
CereTax traces its roots to 1998, originally operating as ProTax Systems before rebranding to launch a next-generation platform.[2] Founded by experts in tax and technology, including Co-Founder and CEO Mike Sanders and Co-Founder and Chief Commercial Officer (or CRO) Brent Reeves, the company emerged from their prior success with SureTax (started in 2010 and acquired by Wolters Kluwer in 2015).[1][4] Backed by over 30 years of collective experience in indirect tax, product strategy, engineering, and customer success—plus leaders like VP of Product Strategy Moshe Weingarten—the team identified gaps in legacy systems after solving edge cases for thousands of businesses across telecom, SaaS, and more.[1][3][6] Headquartered in Alpharetta, Georgia, CereTax was born from the challenge of building a unified, serverless cloud platform for complex verticals like construction, manufacturing, deregulated energy, and telecom, where no modern solution existed; early traction came from purpose-built innovations in research, GIS, and content.[3][6][9]
CereTax stands out in the sales tax automation market through these key strengths:
CereTax rides the wave of digital transformation in fintech and compliance tech, where exploding ecommerce, SaaS growth, and regulatory flux (e.g., multi-state nexus, VAT/GST) demand scalable automation over rigid legacy engines.[2][6][7] Timing is ideal amid post-pandemic supply chain shifts and AI adoption, enabling "hyper-scaling" for enterprises in high-complexity industries that generic tools like Avalara or TaxCloud can't fully address without custom workarounds.[5][7] Market forces favoring CereTax include rising audit penalties, IT resource strains, and the need for real-time analytics in volatile tax environments, positioning it as a "single system of truth" that frees teams for growth.[5][8] By influencing the ecosystem through vertical innovations and partnerships (e.g., with Aprio for tax expertise), CereTax pushes the industry toward modern, rules-driven platforms, challenging incumbents and enabling broader adoption of automated compliance in fragmented markets.[3][7][8]
CereTax is poised for expansion by deepening integrations, entering new tax types/markets, and leveraging AI for predictive compliance amid evolving global regs like economic nexus expansions.[6][7] Trends like serverless computing, real-time analytics, and industry bundling (e.g., telecom/SaaS hybrids) will amplify its edge, potentially capturing share from legacy players as businesses prioritize scalability over patchwork fixes.[2][6][9] Its influence may grow through acquisitions or ecosystem partnerships, solidifying CereTax as the go-to for complex tax automation and returning control to finance teams in a smarter, faster era—echoing its mission to replace outdated paradigms with dependable innovation.[1][3]
CereTax has raised $9.0M across 1 funding round. Most recently, it raised $9.0M Series A in June 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2024 | $9.0M Series A | Austin Ventures, Founder Collective, Grace Beauty Capital, Kaya Ventures, Monarch Collective, Next Coast Ventures, Red Swan Ventures, S3 Ventures, SoftBank Investment Advisers, Springdale Ventures, StartHer, Brian Cruver, Dave Balter, Ethan Austin, Ian Lopatin, Jiake Liu, Mark Cuban, Suhail Doshi, Thomas Vu, Vince Thompson |