Alabaster

ActiveVenture Capital

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Updated: Dec 24, 2025 ·

About

We invest in founders to help them grow breakthrough companies that will make a positive, planet-level impact.

Financial History

Total Raised

N/A

Valuation

N/A

Investments Made

Date	Company	Round	Lead Investor(s)	Co-Investor(s)
Jun 1, 2025	zeroRISC	$10.0M Seed	—	Accomplice VC, Amadeus Capital Partners, Fontinalis Partners, Founder Collective, Foundry Group, Fusion Fund, Playfair Capital, Primetime Partners, Scale Asia Ventures, SOSV, Stata Venture Partners, Tiger Global Management, Jason Haider, Joi Ito, Paul Veugen, Pete Hutton, Rajeev Surati, Scott Belsky
Apr 1, 2025	Tracera	$12.0M Series A	—	Accomplice VC, Founder Collective, Foundry Group, Fusion Fund, Primetime Partners, Scale Asia Ventures, SOSV, Stata Venture Partners, Tiger Global Management, Jason Haider, Joi Ito, Paul Veugen, Scott Belsky
Aug 1, 2024	Butlr	$38.0M Series B	—	20VC, Accomplice VC, Blockchain Capital, Buckley Ventures, Matt Ocko, DX Ventures, Family Office, Founder Collective, Foundry Group, Fusion Fund, Gradient Ventures, Haun Ventures, Hemi Ventures, KAAN Ventures, Oak HC/FT, Overtly Covert, Pantera Capital, Pareto Holdings, Pioneer Fund, Polychain Capital, Primetime Partners, Robot Ventures, Scale Asia Ventures, SOSV, Stata Venture Partners, Summit Partners, Tiger Global Management, Winklevoss Capital, Aymerik Renard, Cameron Teitelman, David Hoffman, Joi Ito, Paul Veugen, Peter Bell, PhD, Rain Cui, PhD, MBA, Scott Belsky, Stani Kulechov
Jul 1, 2024	Hive Health	$7.0M Seed	—	Anthemis Group, BEENEXT, Granite Asia
Jun 1, 2023	DUOS	$10.0M Venture Round	—	Accomplice VC, Founder Collective, Foundry Group, Fusion Fund, Primetime Partners, Scale Asia Ventures, SOSV, Stata Venture Partners, Tiger Global Management, Jason Haider, Joi Ito, Paul Veugen, Scott Belsky
Jun 1, 2023	Ten Thousand	$22.0M Series A	—	Craft Ventures, Grace Beauty Capital, NCT Ventures, Pareto Holdings, Starbridge Venture Capital, Brandon Shainfeld, Kevin Colas, Michael Lynton, Thomas Tull
Mar 1, 2023	Speedscale	$9.0M Seed	—	Accomplice VC, Acrew Capital, Founder Collective, Foundry Group, Fusion Fund, Grotech Ventures, Vanessa Larco, Oak HC/FT, Primetime Partners, Scale Asia Ventures, SOSV, Stata Venture Partners, Tiger Global Management, Jason Haider, Joi Ito, Paul Veugen, Peter Kight, Scott Belsky
Mar 1, 2022	SandboxAQ	$500.0M Series D	—	Alt Capital, Craft Ventures, Grace Beauty Capital, Greylock, Innovation Endeavors, Khosla Ventures, NCT Ventures, Pareto Holdings, ScOp Venture Capital, Sherpalo Ventures, Sound Ventures, Starbridge Venture Capital, SV Angel, Anne Wojcicki, Brandon Shainfeld, Kevin Colas, Michael Lynton
Jan 1, 2022	ianacare	$12.0M Series A	—	645 Ventures, Accomplice VC, Craft Ventures, Flare Capital Partners, Flexcap, Founder Collective, Foundry Group, Fusion Fund, Insight Partners, Primetime Partners, Scale Asia Ventures, SOSV, Stata Venture Partners, Tiger Global Management, Jason Haider, Joi Ito, Nelson Chu, Paul Veugen, Scott Belsky
Jan 1, 2022	Little Otter	$22.0M Series A	—	ACF Investors, Arkitekt Ventures, City Light Capital, Conviction VC, CRV, Flybridge Capital Partners, Footwork, Foresite Capital, Friedom Partners, Gutter Capital, Infinite Niches, LGF, Owl Ventures, Pareto Holdings, Playfair Capital, Redstone Road LLC, Silversmith Capital Partners, SOSV, Torch Capital, Vast Ventures, Jeremy Cai, Michael Lynton, Mike Vernal
Jan 1, 2022	Olipop	$30.0M Series B	—	Abstract Ventures, American Express Ventures, Andreessen Horowitz, Angel investor, Jana Messerschmidt, Banana Capital, Barrel Ventures, BoxGroup, Canaan Partners, Cavalry Ventures, Craft Ventures, First Round Capital, G2VP, Glencrest Group, Grace Beauty Capital, Joe Kraus, HV Capital, Inspired Capital, Khosla Ventures, Kleiner Perkins, Lakeside Capital, Lobby Capital, Moving Capital, NCT Ventures, Scott Sandell, Pareto Holdings, Pioneer Fund, Polychain Capital, QueensBridge Venture Partners, Redalpine Venture Partners, Republic Records, Shasta Ventures, Speedinvest, Starbridge Venture Capital, Trinity Ventures, YLEM, Aaron Harris, Angela Merkel, Brandon Shainfeld, Christian Vollmann, Demetrios Christofidis Jr, Erik Bovee, Gwyneth Paltrow, Henry Kravis, Josh Mohrer, Kevin Colas, Kristian Segerstrale, Lisa Gansky, Michael Lynton, Nick Jonas, oliver holle, Rashaun Williams, Steve Aoki, Steve Chen, Sven Fund, Thomas Tull
Dec 1, 2021	Skio	$8.0M Seed	—	Alt Capital, Banana Capital, Better Tomorrow Ventures, CRV, Flex Capital, Footwork, Founder Collective, Global Founders Capital, Humba Ventures, Infinite Niches, IVP, Kearny Jackson, Glenn Solomon, Quiet Capital, Sarona Ventures, Shaan's All Access Fund, SOSV, South Park Commons, SRB Ventures, The Hit Forge, Tribe Capital, TrueSight Ventures, XFactor Ventures, Anthony Pompliano, Balaji Srinivasan, Job Van Der Voort, Kevin Morrill, Liu Jiang, Matt Brezina, Michael Birch, Neil Parikh, Siqi Chen, Tobias Lutke, Xochi Birch
Nov 1, 2021	Cradlewise Inc.	$7.0M Seed	—	Andreessen Horowitz, Asset Management Ventures, CRV, Footwork, Goodwater Capital, Greylock, Infinite Niches, O'Reilly AlphaTech Ventures, SOSV, Tribe Capital, Two Sigma Ventures, Anne Wojcicki, Charlie Feng, Halle Tecco, Jeremy Cai, Kunal Shah
Oct 1, 2021	Inkitt	$59.0M Series B	—	Cavalry Ventures, Cedar Capital Group, Cherry Ventures, Craft Ventures, Data Tech Fund, Earlybird Venture Capital, Grace Beauty Capital, HV Capital, Insight Partners, JLL Spark, Khosla Ventures, Kleiner Perkins, Molten Ventures, NCT Ventures, Scott Sandell, New Enterprise Associates, Next47, Glenn Solomon, Owl Ventures, Pareto Holdings, Redalpine Venture Partners, Speedinvest, Starbridge Venture Capital, Y Combinator, Brandon Shainfeld, Christian Vollmann, Erik Bovee, Henry Kravis, Hiro Tamura, John Kobs, Kevin Colas, Michael Lynton, oliver holle, Sven Fund, Thomas Tull
Aug 1, 2021	Centaur Labs	$15.0M Series A	—	Accomplice VC, Cherubic Ventures, FAST — by GETTYLAB, Founder Collective, Foundry Group, Fusion Fund, Granite Ventures, Heartcore Capital, Matrix, Primetime Partners, Scale Asia Ventures, SOSV, Stata Venture Partners, Susa Ventures, Tiger Global Management, Jason Haider, Joi Ito, Paul Veugen, Scott Belsky, Steph Korey, TJ Parker
Jun 1, 2021	Macrometa	$20.0M Series A	—	Accomplice VC, Airbus Ventures, Andreessen Horowitz, Benhamou Global Ventures, DNX Ventures, Emergence Capital, Founder Collective, Foundry Group, Fusion Fund, Mayfield, Mohr Davidow Ventures, One Planet Group, Partech Ventures, Pelion Venture Partners, Primetime Partners, Zain Rizavi, Ridge Ventures, Scale Asia Ventures, Seraphim Space, SOSV, Space Capital, Stata Venture Partners, Tiger Global Management, Toyota Ventures, True Ventures, Yes VC, Anshu Sharma, Chris Cooper, Douglas Merritt, Dylan Taylor, Eileen Murray, Jason Haider, Joi Ito, Marc Benioff, Paul Veugen, Scott Belsky, Sohaib Abbasi, Uday Sandhu, Will Whitehorn
May 1, 2021	Butlr	$8.0M Seed	—	Accomplice VC, Action Potential Venture Capital, Craft Ventures, Founder Collective, Grace Beauty Capital, NCT Ventures, Pareto Holdings, Saltagen Ventures, Sandbox Industries, Starbridge Venture Capital, Brandon Shainfeld, Frederic Kerrest, John Martinson, Kevin Colas, Michael Lynton, Thomas Tull
Apr 1, 2021	Aerial	$2.0M Seed	—	Accomplice VC, Founder Collective, Foundry Group, Fusion Fund, Primetime Partners, Scale Asia Ventures, SOSV, Stata Venture Partners, Tiger Global Management, Jason Haider, Joi Ito, Scott Belsky
Mar 1, 2020	ianacare	$3.0M Seed	—	Accomplice VC, Founder Collective, Foundry Group, Fusion Fund, Primetime Partners, Scale Asia Ventures, SOSV, Stata Venture Partners, Tiger Global Management, Jason Haider, Joi Ito, Paul Veugen, Scott Belsky
Aug 1, 2019	Sheets & Giggles	$1.0M Seed	—	Alumni Ventures, Craft Ventures, Curie.Bio, Grace Beauty Capital, NCT Ventures, Operator Partners, Pareto Holdings, Ride Ventures, Starbridge Venture Capital, Teamworthy Ventures, Brandon Shainfeld, Kevin Colas, Michael Lynton, Thomas Tull, Vivek Garipalli
May 1, 2019	Centaur Labs	$4.0M Seed	—	Accomplice VC, Founder Collective, Foundry Group, Fusion Fund, LombardStreet Ventures, Long Journey Ventures, Night Capital, Pareto Holdings, Primetime Partners, Scale Asia Ventures, SOSV, Stata Venture Partners, Tiger Global Management, Jason Haider, Joi Ito, Paul Veugen, Sam Shank, Scott Banister, Scott Belsky
Mar 1, 2019	The Desire Company	$3.0M Seed	—	Granite Asia
Mar 1, 2019	Ten Thousand	$1.0M Seed	—	Craft Ventures, Grace Beauty Capital, NCT Ventures, Pareto Holdings, Starbridge Venture Capital, Brandon Shainfeld, Kevin Colas, Michael Lynton, Thomas Tull
Oct 1, 2018	OROS	$5.0M Seed	—	—
Aug 1, 2016	zGlue	$9.0M Seed	—	—

Financial History

Total Raised

N/A

Valuation

N/A

Leadership Team

Key people at Alabaster.

Sonny Vu

Managing Partner

Leadership Team

Key people at Alabaster.

Sonny Vu

Managing Partner

Deep Dive

High-Level Overview

Alabaster Co is a faith-based publishing and lifestyle brand that creates thoughtfully designed, inspirational products blending creativity, beauty, and Christian faith. Their product line includes visually compelling Bibles, devotionals, and Bible studies aimed at helping a modern, spiritually curious audience engage with faith in a fresh and beautiful way. Since launching on Kickstarter in 2016, Alabaster has sold over $800,000 in products and partnered with prominent churches like Hillsong and Bethel. Their mission centers on enabling all of humanity to experience God as good and beautiful, reshaping perceptions of Christian brands through artful storytelling and design. The company has demonstrated strong growth momentum, including a 135% increase in e-commerce sales via TikTok Shop, and an estimated annual revenue of $13.8 million with a growing team of over 60 employees[1][2][3][5].

Origin Story

Founded in 2016 by Bryan Ye-Chung and Brian (last name not specified), Alabaster began with the idea of redesigning the Bible to integrate scripture with art, creating a more beautiful reading experience. The founders launched their first product on Kickstarter, which quickly surpassed funding goals, marking a pivotal moment that transitioned the company from a side project to a full-fledged business. Early operations involved hand-packing orders in a small Los Angeles warehouse, reflecting humble beginnings. Over time, the brand evolved from a Bible-focused publisher to a broader spiritual lifestyle company, recently unveiling a new brand identity developed with design firm Pentagram to reflect this expanded mission[3][4][5].

Core Differentiators

Product Differentiators: Alabaster’s products uniquely combine scripture with high-quality visual art and modern design aesthetics, creating “Instagram-worthy,” inspiring, and approachable faith-based items.
Developer Experience: The brand leverages social media platforms like TikTok for organic growth and engagement, adapting quickly to changes in digital advertising landscapes.
Speed and Growth: Rapid scaling through viral marketing and strategic partnerships with churches worldwide.
Community Ecosystem: Collaborations with influential churches and a growing community of creatives and faith-driven consumers.
Design Excellence: Partnership with Pentagram for brand identity refresh, emphasizing a natural color palette and a blend of tradition with modernity[1][3][4].

Role in the Broader Tech Landscape

Alabaster rides the trend of integrating spirituality with modern lifestyle and digital culture, capitalizing on the growing market for faith-based products that resonate visually and emotionally with younger, creative audiences. The timing is favorable as digital platforms like TikTok enable rapid viral growth and community building around niche interests, including faith and art. By blending theology with design and leveraging e-commerce innovations, Alabaster influences how Christian brands engage consumers, pushing the broader ecosystem toward more creative, aesthetically driven faith experiences[3][4].

Quick Take & Future Outlook

Looking ahead, Alabaster is poised to deepen its impact as a spiritual lifestyle brand beyond publishing, potentially expanding product lines and digital engagement. Trends in visual storytelling, social commerce, and a growing appetite for authentic, faith-centered creative expression will likely shape their journey. Their evolving brand identity and strong digital presence suggest continued growth and influence in redefining faith-based consumer culture, making spirituality accessible and beautiful for a new generation[4][5].

Sources

High-Level Overview

Origin Story

Core Differentiators

Product Differentiators: Alabaster’s products uniquely combine scripture with high-quality visual art and modern design aesthetics, creating “Instagram-worthy,” inspiring, and approachable faith-based items.
Developer Experience: The brand leverages social media platforms like TikTok for organic growth and engagement, adapting quickly to changes in digital advertising landscapes.
Speed and Growth: Rapid scaling through viral marketing and strategic partnerships with churches worldwide.
Community Ecosystem: Collaborations with influential churches and a growing community of creatives and faith-driven consumers.
Design Excellence: Partnership with Pentagram for brand identity refresh, emphasizing a natural color palette and a blend of tradition with modernity[1][3][4].