Pentland Group

Pentland Brands operates as a global brand management entity, stewarding a portfolio of well-regarded sports, outdoor, and lifestyle labels. The company develops and markets apparel, footwear, and accessories, including proprietary brands such as Speedo, Berghaus, and Canterbury of New Zealand, alongside licensing agreements for others like Kickers. Its operational model involves direct sales and an extensive network of licensees and distributors, enabling product accessibility in over 190 countries worldwide.

The enterprise traces its roots back to 1932, beginning as the Liverpool Shoe Company. Founded on a pioneering spirit, the business evolved from its initial footwear focus into a diverse brand house, maintaining its identity as a family-owned venture. This historical trajectory reflects a continuous commitment to innovation and growth, driven by an understanding of the evolving consumer landscape and market opportunities.

Pentland Brands places consumers at the core of its strategy, striving to create products that enhance active and sustainable lifestyles. Its long-term vision is centered on building and nurturing brands that resonate with individuals in significant life moments. The company aims to expand its reach, impacting more people globally by delivering offerings that support well-being and engagement in sports, outdoor activities, and fashion.