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§ Private Profile · San Francisco, CA, USA
Motive is a company.
Motive has raised $1.1B across 11 funding rounds.
Key people at Motive.
Motive was founded in 2013 by Mike Maples (Co-Founder).
Motive has raised $1.1B in total across 11 funding rounds.
Motive provides an AI-powered integrated operations platform for the physical economy, enhancing safety, productivity, and profitability. Its suite includes driver safety, fleet and equipment monitoring, spend management, and workforce management. The platform delivers real-time visibility and automation, optimizing performance and mitigating risk for businesses managing assets.
Shoaib Makani, Ryan Johns, and Obaid Khan co-founded the company in 2013 as KeepTruckin. Their insight addressed the physical economy’s need for advanced technology to improve safety and operational efficiency, especially in trucking and logistics. This focus drove the development of a unified platform.
Motive’s platform serves diverse physical economy industries like construction, transportation, and field service, assisting businesses with fleets and mobile workforces. The company envisions harnessing AI for safer, more efficient operational environments. This empowers industries to achieve greater control, ensure compliance, and enhance economic viability.
Key people at Motive.
Motive Partners is a specialist private equity firm founded in 2016, dedicated to investing in technology-enabled financial and business services companies across North America and Europe.[1][2][3] Its mission centers on building the leading fully-integrated investment platform that combines investors, operators, and innovators to empower management teams with transformational capital, driving substantial value creation and outsized returns in fintech without undue risk.[1][5] The firm's investment philosophy emphasizes specialization in a complex, transforming industry, with a focus on five core sub-sectors: Banking & Payments, Capital Markets, Data & Analytics, Insurance, and Wealth & Asset Management; it deploys across stages via Motive Ventures (early-stage) and Motive Capital (growth and buyout), having raised $6.4 billion with over 160 professionals in offices in New York, London, and Berlin.[1][6] Motive significantly impacts the startup ecosystem by providing not just capital but deep operational support through Motive Ops and Motive Create, enabling portfolio companies to accelerate growth, achieve operational excellence, and innovate in fintech.[1][5]
(Note: Search results also reference a separate company, Motive (gomotive.com), an AI-powered platform for physical operations in logistics and related sectors, which raised $150M in July 2025; however, context points to Motive Partners as the primary "Motive" investment firm.[4])
Motive Partners traces its roots to 2015-2016, when it was established as a next-generation private equity platform by a collective of industry leaders, investors, operators, and technologists with deep fintech expertise.[1][3][6] Key figures include founding partner Alastair Lukies (Origination, London) and fundraising veteran Robert Brown, who joined to support its debut fundraise of $473M.[6] The firm evolved from recognizing fintech's massive growth potential amid industry transformation, integrating investing (Motive Capital), operating (Industry Partners via Motive Ops), and innovating (Motive Create) capabilities to address complex structures where generalist approaches fall short.[1][5] Early traction included closing its first fund and expanding to multiple vehicles, with funds in market as of 2025 and a track record of six closed funds by 2023.[6]
Motive Partners stands out in the private equity landscape through its specialized, hands-on model tailored to fintech:
Motive Partners rides the fintech transformation wave, capitalizing on a large, growing market where technologies reshape banking, payments, capital markets, insurance, and wealth management amid rising complexity.[1][3] Timing is ideal as industry structures evolve rapidly, favoring specialists over generalists; market forces like digital disruption, regulatory shifts, and data-driven innovation play to Motive's strengths in tech-enabled services.[1][2] The firm influences the ecosystem by backing and building companies that underpin the financial economy, fostering positive market and societal transformation through operational excellence and strategic partnerships—evident in its scale across stages and regions.[1][3][5]
Motive Partners is poised to expand its firepower, with funds in market (including one from Jun 2025) signaling aggressive scaling in a maturing fintech sector.[6] Next steps likely include deploying fresh capital into high-conviction deals amid AI integration in finance, international growth, and consolidation plays. Trends like embedded finance, regulatory tech, and sustainable investing will shape its trajectory, potentially evolving its influence toward even deeper ecosystem leadership as it triples down on integrated expertise. This builds on its foundational aim: empowering fintech innovators for outsized impact.[1]
Motive was founded in 2013 by Mike Maples (Co-Founder).
Motive has raised $1.1B in total across 11 funding rounds.
Motive's investors include Ilya Fushman, AllianceBernstein, Kleiner Perkins, Index Ventures, Sequoia Capital, Charlie Cheever, Jared Leto, Hercules Capital, Insight Partners, Silvertech Ventures, Ten Eleven Ventures, Moshe Lichtman.
Motive has raised $1.1B across 11 funding rounds. Most recently, it raised $150.0M Other Equity in July 2025.
