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INTURN delivers an enterprise SaaS platform optimizing slow-moving and excess inventory for global brands and retailers. Its core product centralizes data, automates workflows, and enhances operational efficiency, providing full stock visibility. This technology helps businesses convert surplus assets into working capital, mitigating losses and improving financial performance.
Co-founded by Ronen Lazar, also CEO, INTURN was established in 2013. Lazar's insight addressed the financial and logistical burdens of unsold and excess inventory within retail and fashion. He envisioned a dedicated platform to help brands efficiently monetize surplus goods, accelerating market flow and minimizing waste.
The platform serves large enterprise brands and retailers seeking enhanced inventory control and strategic asset utilization. INTURN empowers customers with data-driven decisions, promoting profitability and sustainable practices. Its vision fosters a more efficient, transparent ecosystem for inventory management, enabling businesses to unlock value from assets and achieve consistent growth.
INTURN has raised $40.9M across 5 funding rounds.
INTURN has raised $40.9M in total across 5 funding rounds.
INTURN has raised $40.9M in total across 5 funding rounds.
INTURN's investors include B Capital Group, Accel, Acrew Capital, Brand Foundry Ventures, Bryant Stibel, ff Venture Capital, Forerunner Ventures, Golden Gate Ventures, Grace Beauty Capital, Harrison Metal, IVP, Lerer Hippeau.
INTURN is a B2B technology company that builds a marketplace and inventory-optimization platform to help fashion and retail brands buy, sell, and manage slow‑moving or excess inventory, and was founded in 2013 and acquired by Mad Street Den (also trading as Vue.ai) in November 2022.[1][2]
High‑Level Overview
For a portfolio / product view (concise): INTURN builds an enterprise B2B marketplace and inventory optimization product that serves brands, retailers and buyers of off‑price goods, solving the problem of slow, manual, error‑prone liquidation and excess‑inventory management; the company monetized via subscriptions and transaction fees and demonstrated enough traction to be acquired by Mad Street Den / Vue.ai in 2022.[1][2][4]
Origin Story
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
Quick take tie‑back: INTURN began as a pragmatic fix for slow, error‑prone inventory liquidation in fashion and — having proven product‑market fit and enterprise traction — was positioned via acquisition to scale that capability with AI, turning a fragmented secondary market into a faster, more data‑driven channel for recovering retail value.[1][2]
Limitations / sources: This profile is based on company and industry summaries, product pages and press about the acquisition and may not reflect private financials or post‑acquisition product roadmap details that have not been publicly disclosed.[1][2][3][5]
INTURN has raised $40.9M across 5 funding rounds. Most recently, it raised $23.0M Series B in June 2017.