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§ Private Profile · Salt Lake City, UT, USA
B Corp outdoor brand selling sustainable gear for adventure enthusiasts, focused on ethical production and poverty relief.
Cotopaxi is a Salt Lake City, Utah-based outdoor recreation company that designs and sells sustainable gear and apparel, including backpacks and clothing, through both direct-to-consumer and retail channels. Operating as a certified B Corporation, the enterprise integrates a humanitarian mission into its business model by allocating at least one percent of its annual revenue to poverty-alleviation initiatives primarily located across Latin America. The organization has reached an estimated valuation of $100 million and distributed nonprofit grants that aided more than one million individuals during the 2021 fiscal year. Cotopaxi has garnered industry recognition for its mission-driven scaling strategies, leading to features on the Masters of Scale platform and executive involvement with the United Nations Foundation Global Leadership Council. The sustainable outdoor apparel brand was founded in 2014 by Davis Smith.
Cotopaxi has raised $21.0M across 3 funding rounds.
Cotopaxi has raised $21.0M in total across 3 funding rounds.
Cotopaxi has raised $21.0M across 3 funding rounds. Most recently, it raised $11.0M Series B in January 2017.
# Cotopaxi: Outdoor Gear Company, Not Technology Firm
Cotopaxi is not a technology company—it is an outdoor gear and apparel manufacturer with a social impact mission. The premise of your query contains an inaccuracy that's important to clarify before proceeding.
Cotopaxi is a Salt Lake City-based outdoor gear company that designs and sells colorful, sustainably made backpacks, jackets, and other adventure products.[2] The company serves outdoor enthusiasts and adventurers who want high-quality gear aligned with social responsibility values.
The core problem Cotopaxi solves is twofold: delivering quality outdoor equipment while simultaneously addressing global poverty. Founded on the principle that commerce can drive social change, 1% of Cotopaxi's annual revenue flows to the Cotopaxi Foundation, a Utah-based nonprofit that funds poverty alleviation initiatives.[5] This model ensures that every customer purchase contributes to charitable impact, embedding social responsibility directly into the business structure rather than treating it as an afterthought.
Cotopaxi was founded in 2014 by Davis Smith, Stephan Jacob, and CJ Whittaker.[2] Smith's inspiration came from witnessing poverty firsthand during time spent in Ecuador as a child. He named the company after Cotopaxi, a volcano in Ecuador, to honor that formative experience and the adventure spirit it represented.[2] The company was certified as a B corporation, formalizing its commitment to balancing profit with social and environmental responsibility.
Early traction came quickly: Range Light Ventures (now Ridgeline Ventures) led a $11.1 million funding round in 2016.[2] By 2021, the company had raised significantly more capital, announcing a $45 million funding round that included Bain Capital.[2] As of the most recent data, Cotopaxi has raised $84.03 million total and remains in Series C funding stage.[1]
Davis Smith stepped down as CEO in 2023 to serve a three-year religious mission in Brazil, demonstrating how founder values extend beyond business operations.[2] He was succeeded by Damien Huang, who left in 2024 and was replaced by Lindsay Shumlas, who transitioned from chief operating officer and chief financial officer roles.[2] This leadership continuity through operational expertise suggests stability in execution.
Cotopaxi operates within the sustainable outdoor retail sector, riding the trend of conscious consumerism where consumers increasingly demand environmental and social responsibility from brands. The company influences the broader outdoor industry by demonstrating that profitability and poverty alleviation are not mutually exclusive—a model that pressures competitors to adopt similar practices.
The timing has been favorable: consumer interest in sustainable goods has grown substantially since 2014, and the outdoor industry has become increasingly competitive, making differentiation through values-driven positioning a strategic advantage.
Cotopaxi's challenge moving forward lies in scaling its social impact model without diluting brand authenticity or operational efficiency. As the company matures beyond Series C, it will need to demonstrate that its foundation-driven approach remains sustainable at larger revenue scales. The leadership transition to Shumlas suggests a focus on operational excellence and financial discipline—critical for a company balancing growth with social mission.
The outdoor gear market remains competitive, but Cotopaxi's integrated social model and strong brand identity position it as a category leader in values-driven retail rather than a technology innovator.
Cotopaxi has raised $21.0M in total across 3 funding rounds.
Cotopaxi's investors include Acton Capital Partners, FJ Labs, Grace Beauty Capital, Ellie Wheeler, ACME Capital, Alkeon Capital, Bling Capital, Bond, Brand Foundry Ventures, Bullish, Dreamers VC, End Partners.