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§ Private Profile · Mill Valley, CA, USA
Vacatia is a technology company.
Vacatia operates an online marketplace for resort residences, combining home-like space with integrated hotel services. It facilitates rentals, subscriptions, and transactions for various vacation ownership interests, including direct bookings and timeshare resales. Utilizing technology, Vacatia streamlines the resort experience from discovery to stay, offering flexible, convenient family vacation solutions.
Founded in 2013 by Keith Cox and Caroline Shin, Vacatia sought to bring an internet-first approach to vacation ownership. Spun from Vacation Listing Service Inc., their core insight was creating a digital marketplace. This simplified complex buying, selling, and renting resort properties, enhancing sector transparency and accessibility.
Vacatia serves families and friends seeking residential comfort with resort amenities, and timeshare owners desiring efficient transactions. It also partners with resorts, providing solutions supporting existing properties and owner communities. Vacatia's mission is to elevate family vacations and foster the vitality of resorts, envisioning broader access to enjoyable resort residences.
Vacatia has raised $54.0M across 5 funding rounds.
Vacatia has raised $54.0M in total across 5 funding rounds.
Vacatia has raised $54.0M across 5 funding rounds. Most recently, it raised $20.0M Series B in November 2021.
Vacatia is a venture-backed hospitality technology company founded in 2013 and headquartered in the San Francisco Bay Area, specializing in the timeshare and resort industry.[1][2][3][4] It builds an online platform for resort residence rentals, timeshare resales, and partner services, serving over 460,000 owners, guests, and 750+ independent resorts across 13 states by managing more than 11,000 units.[1][3][4] Vacatia solves key pain points in vacation discovery, booking, and stays by blending next-generation technology—like real-time listings, revenue management tools, and streamlined check-ins—with traditional hospitality values, driving rental revenue growth (e.g., 148% increases at partner properties) and enabling resorts to attract younger demographics while ensuring financial success and recovery from disruptions like 2024 hurricanes.[1][4]
The company serves families seeking home-like resort spaces with hotel services, timeshare owners buying/selling properties, and resort associations needing management for long-term vitality.[3][5] Its growth momentum includes acquisitions like The Berkley Group and Daily Management (expanding to 2,500 associates), Series B funding, and awards such as the 2017 ARDA ACE Innovator Award, positioning it as a leader in reinventing timeshares through tech-enabled customer experiences.[4][5][6]
Vacatia was founded in 2013 by Caroline Shin (CEO), Michael Burns, and Keith Cox, who brought expertise in property acquisition, management, development, and technology to disrupt the stagnant timeshare sector.[4][5] Originally known as Vacation Listing Service, the idea emerged to create a marketplace making family vacations easier by combining home-like resort spaces with hotel services, focusing on professionally managed resorts (no private homes or hotels).[4][5] Early traction came from real-time rental listings, detailed resort info, and integrations like TravelClick's OTA Connect API in 2017, which accelerated inventory additions and bookings.[6] Pivotal moments include venture backing from Bee Partners, winning the 2017 ARDA Innovator Award, and the recent acquisition of The Berkley Group and Daily Management, scaling operations and blending tech innovation with on-site expertise.[4][5]
Vacatia rides the trend of tech-disrupted hospitality, particularly in timeshares and vacation rentals, where digital marketplaces address outdated discovery/booking processes amid rising family travel demand for spacious, service-rich stays.[2][3][5] Timing is ideal post-pandemic, with market forces like younger demographics entering ownership, revenue pressures on independent resorts, and recovery from events like 2024 hurricanes favoring scalable tech solutions over traditional models.[1] It influences the ecosystem by partnering with 750+ associations and brands (e.g., Vacation Village Resorts), driving new owner growth, property upgrades, and integrations with systems like TravelClick—elevating independent resorts against giants like Airbnb/VRBO while promoting sustainable timeshare vitality through accountability and no private-home listings.[4][5][6]
Vacatia is poised for expansion through further acquisitions, product innovations like subscription models, and tech enhancements in AI-driven personalization and revenue optimization, capitalizing on family travel booms and resort digitization.[3][4] Trends like experiential vacations, climate-resilient recovery tools, and Gen-Z ownership will shape its path, potentially growing its 460,000-owner base via international pushes beyond current U.S./Mexico/Caribbean footprints.[1][5] Its influence may evolve from niche innovator to full-stack timeshare leader, blending tech with hospitality to redefine an industry long ripe for reinvention—much like its 2013 origins promised.
Vacatia has raised $54.0M in total across 5 funding rounds.
Vacatia's investors include Javelin Venture Partners, L37 Ventures, 75 & Sunny, Addition, Battery Ventures, BoxGroup, CapitalG, Craig Shapiro, CP Ventures, Energy Impact Partners, Fifth Wall, FirstMark Capital.