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§ Private Profile · New York City, NY, USA
TodayTix is a technology company.
TodayTix has raised $90.1M across 5 funding rounds.
Key people at TodayTix.
TodayTix has raised $90.1M in total across 5 funding rounds.
TodayTix operates a digital ticketing platform for theatrical and cultural events, primarily accessed via mobile applications. The company crafts frictionless e-commerce experiences, empowering users to efficiently discover and procure tickets. It functions as a global leader in cultural experiences, optimizing access to live performances and various arts.
Founded in 2013 by Broadway veterans Brian Fenty and Merritt Baer, TodayTix originated from deep industry insight. They recognized the need for a contemporary, accessible method for audiences to secure show tickets, shifting beyond traditional sales to harness mobile technology effectively.
The platform serves a global audience seeking diverse cultural events and live entertainment. TodayTix’s core mission is to connect a wide audience with available inventory, striving to ensure a seat for everyone. The company aims to seamlessly enable individuals to discover, explore, and participate in a city's premier artistic offerings.
TodayTix is a digital ticketing platform that builds a mobile-first marketplace for discovering and purchasing tickets to theater, live performances, and cultural events, serving audiences worldwide while partnering with theaters and producers.[1][2][6] It solves the problem of cumbersome, exclusionary ticket buying by offering seamless apps for iOS and Android, exclusive deals, reviews, and paperless tickets, making arts accessible to millennials and newcomers alike.[1][2][5] With strong growth momentum, TodayTix Group (its parent) connects over 20 million users to 20,000+ partners, has sold hundreds of millions in tickets, and expanded globally, fueled by a market projected to hit $68.3 billion by 2030.[1][6][7]
TodayTix was founded in March 2013 in New York City by Broadway producers Brian M. Fenty (CEO & Co-Founder) and Merritt Baer (President & Co-Founder), who spotted an opportunity as mobile ticket sales for Broadway were under 0.1% despite rising smartphone use.[2][4] The idea emerged from their industry experience, aiming to streamline access in a fragmented market; a beta iPhone app launched in September 2013 saw 50,000 ticket purchases in three months, leading to a full December launch.[2] Early traction included $1 million seed funding in 2014 from Rubicon Venture Capital and others, followed by $5 million Series A, and a pivotal $73 million growth equity round in 2019 from Great Hill Partners, enabling international expansion to London (2015), Australia (2019), and beyond.[2][7]
TodayTix rides the digital transformation of live entertainment, capitalizing on 98% US adult mobile penetration and a booming online ticketing market amid post-pandemic demand for cultural experiences.[1][2] Timing aligns with e-commerce growth in arts, where tech bridges physical events and digital convenience, countering legacy systems' barriers.[1][3] Market forces like rising global audiences and venue digitization favor it, as seen in expansions and acquisitions like Encore in Europe.[6][7] It influences the ecosystem by enabling theaters/producers with revenue tools, fostering inclusivity, and blending entertainment with tech to draw younger demographics.[4][6]
TodayTix Group is poised to dominate cultural e-commerce, potentially deepening AI-driven personalization and virtual experiences while expanding into emerging markets and hybrid events.[3][6] Trends like immersive tech (e.g., competitors' 3D platforms) and sustained live-event recovery will shape its path, amplifying its 20M+ user base.[1][3] Its influence may evolve from ticketing disruptor to full ecosystem enabler, securing "a seat for everyone" in a $68B+ market.[1][6] This builds on its founding mission to make theater effortless and inclusive for a global audience.[2][5]
Key people at TodayTix.
TodayTix has raised $90.1M across 5 funding rounds. Most recently, it raised $73.0M Other Equity in May 2019.
TodayTix has raised $90.1M in total across 5 funding rounds.
TodayTix's investors include Gerard Casale, Art Berliner, 14W, 2048 Ventures, 7BC Venture Capital, 9Yards Capital, Kevin Hartz, Accel, ACME Capital, Acrew Capital, Adverb Ventures, AME Cloud Ventures.
