Sequin

Sequin AI is building compliance-first AI voice agents to automate human agent intensive collections calls for consumer lenders and servicers.

CEO and Co-founder Vrinda Gupta, former Visa product leader who built the Chase Sapphire Reserve credit card and ran audits for top 10 issuers, teamed up with CTO and Co-founder Mark Thomas, former PayPal engineering leader, to bring world-class technology to consumer lending and servicing.

Backed by Y Combinator, Sequin AI has raised $5.7M from top investors, including executives at OpenAI, the Schwab family, and leading venture funds like Matrix, Commerce Ventures, and Thomvest - the same firms behind some of the most iconic technology companies of our time.

Reach out vrinda@sequinai.com to learn if Sequin's AI Voice Agents can dramatically reduce your cost of collections today.

High-Level Overview

Sequin is a fintech company developing AI voice agents designed to automate collections calls for consumer lenders and servicers, particularly in heavily regulated financial services sectors[4][6]. Their AI agents handle high volumes of calls with human-like, empathetic conversations that adapt dynamically to borrower responses, improving engagement and repayment outcomes[4][1][3]. By automating labor-intensive collections calls, Sequin helps lenders increase contact rates, reduce operational costs, and maintain compliance while providing a better consumer experience[4][6]. The company serves financial institutions seeking to modernize and scale their collections operations with AI-driven automation.

Origin Story

Sequin was founded by Vrinda Gupta, who entered the collections industry with a vision to leverage advanced AI to transform traditional, scripted IVR systems into context-aware, generative AI voice agents capable of nuanced negotiation and empathetic interactions[4][5]. Early conversations with collections experts revealed the limitations of existing dialer and IVR technologies, inspiring Sequin to build a solution that integrates human-like conversational AI with real-time action capabilities, such as payment plan facilitation and CRM updates[4]. This approach marked a pivotal shift from simple decision-tree IVRs to fully autonomous AI agents that reduce the burden on human agents and improve collection outcomes.

Core Differentiators

• Generative AI with Contextual Understanding: Unlike traditional IVRs, Sequin’s AI agents comprehend conversation context and borrower circumstances, enabling empathetic, adaptive dialogues rather than rigid scripted responses[4][5].
• Integrated Action Capability: The AI not only converses but also executes actions like setting payment plans and updating systems in real time, eliminating the need for separate dialers or manual handoffs[4].
• 24/7 Scalability and Compliance: Sequin’s agents operate continuously, handling thousands of calls simultaneously while adhering to regulatory requirements, ensuring consistent and compliant outreach[1][3].
• Improved Consumer Experience: By personalizing interactions based on borrower history and behavior, the AI builds trust and encourages repayment, outperforming many human agents in key metrics[1][3].
• Reduction in Operational Costs: Automation reduces the need for large human collections teams, lowering costs while increasing contact and recovery rates[2].

Role in the Broader Tech Landscape

Sequin rides the wave of AI-driven automation and conversational AI transforming customer engagement in financial services. The timing is critical as lenders face increasing pressure to improve collections efficiency, reduce costs, and comply with stringent regulations while maintaining positive consumer relationships[1][4]. Advances in natural language processing and generative AI enable more human-like, empathetic interactions that were previously impossible with rule-based IVRs. Sequin’s technology exemplifies how AI can augment and partially replace human labor in complex, compliance-heavy workflows, influencing broader adoption of AI voice agents across fintech and beyond.

Quick Take & Future Outlook

Sequin is positioned to lead the evolution of collections automation by continuously enhancing its AI’s conversational intelligence and action integration. Future trends shaping their journey include advances in generative AI, deeper personalization through data integration, and expanding use cases beyond collections into other regulated customer engagement areas[4]. As AI voice agents prove their value in reducing costs and improving outcomes, Sequin’s influence will likely grow, prompting wider industry adoption and potentially reshaping how financial institutions interact with consumers. Their mission to combine compliance, empathy, and automation sets a new standard for AI in financial services.