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§ Private Profile · New York City, NY, USA
Scentbird is a luxury fragrance subscription service.
Scentbird has raised $29.0M across 4 funding rounds.
Key people at Scentbird.
Scentbird was founded in 2013 by Mariya Nurislamova (Founder).
Scentbird has raised $29.0M in total across 4 funding rounds.
Scentbird inspires fragrance lovers to go beyond the ordinary and sample scents that evoke passion, confidence, and the unknown.
Our mission is to revolutionize the way individuals perfume by bringing the ultimate fragrance playground right to their fingertips. By way of a monthly subscription service (starting at $14.95 a month), members can choose from over 500+ designer colognes and perfumes each month!
See what we're all about at: www.Scentbird.com // @Scentbird
*WE'RE HIRING!: https://www.scentbird.com/careers
Key people at Scentbird.
Scentbird is a luxury fragrance subscription service that delivers travel-sized designer perfumes and colognes to customers on a monthly basis. It offers subscribers access to over 700 fragrances, allowing them to explore and sample a wide variety of scents without committing to full-size bottles. The service targets fragrance enthusiasts and consumers who want to discover new scents conveniently and affordably. By providing a tiered subscription model (1 to 3 fragrances per month), Scentbird solves the problem of costly fragrance purchases and the difficulty of finding the right scent before buying full-size products. Its user-friendly platform allows customization of scent preferences and the option to skip months, supporting flexible and personalized fragrance exploration[1][2][3].
Scentbird was founded with the vision of democratizing access to luxury fragrances by offering a subscription model that delivers sample-sized designer scents monthly. The founders, coming from backgrounds in beauty and tech, identified a gap in the market for affordable, convenient fragrance discovery. Early traction came from consumers appreciating the ability to try high-end perfumes without the high upfront cost and commitment of full bottles. The service quickly gained popularity for its ease of use, customization options, and the broad range of designer brands it includes[1][2][3].
Scentbird rides the growing trend of subscription-based services and the personalization of consumer experiences in beauty and luxury goods. The timing aligns with increased consumer demand for convenience, affordability, and customization in personal care products. Market forces such as the rise of e-commerce, direct-to-consumer models, and the desire for sustainable consumption (less waste from full bottles) work in Scentbird’s favor. By leveraging technology to curate and deliver personalized fragrance experiences, Scentbird influences the broader beauty ecosystem by shifting how consumers discover and purchase luxury scents, encouraging a shift from traditional retail to subscription and sampling models[1][2].
Looking ahead, Scentbird is well-positioned to expand its fragrance portfolio and enhance personalization through data-driven scent recommendations. Trends such as increased consumer interest in niche and indie fragrances, sustainability, and experiential luxury will likely shape its growth. The company may also explore partnerships with brands and expand internationally to capture broader markets. Its influence could evolve by setting new standards for fragrance discovery and subscription commerce in the luxury beauty sector, potentially integrating more tech innovations like AI scent profiling or augmented reality scent experiences to deepen user engagement[1][2].
Scentbird has raised $29.0M across 4 funding rounds. Most recently, it raised $25.0M Series A in May 2018.
Scentbird was founded in 2013 by Mariya Nurislamova (Founder).
Scentbird has raised $29.0M in total across 4 funding rounds.
Scentbird's investors include Goodwater Capital, Amasia, Amity Ventures, Andreessen Horowitz, Blackbird Ventures Australia, Kevin Ding, Locus Ventures, Menlo Ventures, NKM Capital, Polaris Partners, Polychain Capital, Rainfall Ventures.
