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§ Public · 3150 S. Delaware St., San Mateo, CA, United States, 94403
Roblox is a company.
Roblox operates a global platform for shared immersive experiences, enabling millions of users to connect and interact within a vast metaverse. Its core technology facilitates user-generated content, empowering developers to construct 3D environments and interactive games using its proprietary engine. The platform is continuously evolving, incorporating advanced technical approaches like generative AI to enhance content creation and user engagement.
Roblox was co-founded in 2004 by David Baszucki and Erik Cassel. Baszucki, a software engineer, envisioned a platform where users could build and explore virtual worlds together. This insight, drawing from their prior work in educational simulation software, led to the creation of what was initially known as DynaBlocks, which evolved into the current Roblox platform.
The platform primarily serves a diverse global audience, encompassing both players and creators across various age groups. Roblox's overarching vision is to reimagine the way people come together, aiming to connect a billion people daily. The company strives to foster a global community where individuals can share experiences, express creativity, and build an expanding virtual economy.
Roblox has raised $941.0M across 6 funding rounds.
Key people at Roblox.
Roblox was founded in 2004 by Erik Cassel (Co-Founder) and David Baszucki (CEO & Founder).
Roblox has raised $941.0M in total across 6 funding rounds.
Roblox Corporation is a leading video game developer and platform operator that enables users to create, share, and play millions of user-generated 3D immersive experiences.[3][2] It primarily serves a global community of players—primarily children and teens—and creators through its free Roblox Studio tool, solving the challenge of accessible, social, and collaborative virtual world-building by fostering a creator economy powered by Robux virtual currency sales.[2][1] With 77.7 million daily active users (DAUs) in 2024 (up 22% year-over-year) and 2025 revenue guidance of $4.39 billion, Roblox demonstrates strong growth momentum as a metaverse pioneer, employing over 2,400 people and hosting experiences from games to virtual concerts.[2][3]
The company's mission is to connect a billion people every day with optimism and civility, while empowering millions of creators to build and monetize content on a safe, diverse platform.[7][8][2]
Roblox was founded in 2004 by David Baszucki and Erik Cassel, software engineers who previously co-developed educational physics simulation tools like Interactive Physics at Knowledge Revolution, which Baszucki started in 1989 and sold for $19 million in 1999.[1][3][6] Inspired by students' creativity in simulating crashes and destructible structures, they envisioned a scalable platform for user-driven 3D world-building, initially called eBlocks or DynaBlocks.[1][4]
Preliminary work began in a Menlo Park office, with a beta launch that year, renaming to Roblox in 2005, and official release on September 1, 2006.[1][3][5] Early users included developers, investors, and friends; a pivotal moment was the 2013 Developer Exchange (DevEx) program, allowing creators to cash out earnings and igniting the creator economy.[1]
Roblox rides the metaverse and user-generated content (UGC) trend, redefining gaming as a platform economy akin to app stores but for 3D social experiences, capturing less than 3% of global gaming revenue with headroom to reach 10%.[7][2] Timing aligns with rising demand for immersive, creator-led entertainment post-pandemic, fueled by mobile accessibility, international growth (e.g., 2019 launches in China, Germany, France), and AI-enhanced tools.[3][2]
Market forces like expanding DAUs, creator incentives, and partnerships amplify its influence, shaping the ecosystem by inspiring "tomorrow’s creators and innovators" and driving wellness through optimistic connections.[4][7] It influences tech by prioritizing community-driven innovation over top-down development.[1][6]
Roblox is poised to scale toward its one billion user vision through international expansion, AI-assisted creation tools, and deeper metaverse integrations, targeting sustained DAU growth and higher gaming market share.[7][2][8] Trends like generative AI for builders, Web3 monetization evolutions, and cross-platform VR/AR will shape its path, potentially evolving it from gaming platform to foundational human co-experience layer.[6][3]
As a growth engine for creators and social tech, Roblox exemplifies how UGC platforms humanize digital interaction—echoing its founders' physics playground origins into a global play revolution.[1][4]
Roblox was founded in 2004 by Erik Cassel (Co-Founder) and David Baszucki (CEO & Founder).
Roblox has raised $941.0M in total across 6 funding rounds.
Roblox's investors include Altimeter Capital, Dragoneer Investment Group, Accel, ACME Capital, Amasia, Andreessen Horowitz, B Capital Group, Bond, Craft Ventures, FPV Fund, Franklin Templeton Investments, General Atlantic.
Roblox has raised $941.0M across 6 funding rounds. Most recently, it raised $520.0M Series H in January 2021.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Apr 28, 2022 | Inworld AI | $10.0M Other Equity | — | Kevin LIN, Nate Mitchell, Sebastien Borget, YAT SIU, Animoca Brands, Disney, Oculus, Riot Games, The Sandbox, Twitch |
Key people at Roblox.
