LOLA

LOLA delivers a direct-to-consumer subscription service specializing in feminine care and wellness products. The company offers a comprehensive range of essentials, including tampons, pads, liners, period underwear, and sexual health items, all formulated without synthetic fibers, fragrances, or harsh chemical additives. This commitment to clean ingredients forms the core of its product development, addressing consumer demand for transparent and body-safe options in personal care.

The company was co-founded in 2014 by Alex Friedman and Jordana Kier. Their insight stemmed from a shared frustration regarding the lack of transparency in conventional feminine hygiene products, prompting them to create an alternative that offers full ingredient disclosure and natural materials. They sought to empower women with knowledge about the products they use and provide a trusted source for such necessities.

LOLA serves a broad demographic of women seeking healthier, more transparent choices for their personal care routines. The company’s vision centers on establishing itself as a lifelong brand supporting women's bodies through various stages, from menstrual cycles to sexual health and postpartum needs. It aims to foster trust and informed decision-making within the often-opaque feminine hygiene market, championing a future of elevated wellness standards.