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§ Private Profile · San Francisco, CA, USA
Kapwing is a technology company.
Kapwing offers an accessible online video editor, providing a collaborative, cloud-based platform for content creation. The product features a non-linear editing workflow, allowing users to combine images, audio, and video in one browser-based interface. It integrates various AI-powered tools such as script generation, automated B-roll, smart cuts, and translation capabilities, streamlining the process of producing and repurposing multimedia content for diverse platforms.
Kapwing was co-founded by Julia Enthoven and Eric Lu, launching around October 2017. Enthoven, previously an Associate Product Manager at Google and a Stanford computer science graduate, recognized a need for simplified tools for short-form video creation. The initial offering, a meme generator, addressed the tedious manual processes involved in creating such content, laying the groundwork for a more comprehensive suite of creative tools.
The platform serves a broad user base including individual creators, marketing teams, training departments, and educational institutions. Kapwing's mission is to enable digital storytelling, empowering a wide audience to effortlessly create, edit, and share video content. The company envisions expanding the possibilities of web browser-based video editing, fostering an environment where creative expression is accessible and efficient for everyone.
Kapwing has raised $13.0M across 2 funding rounds.
Kapwing has raised $13.0M in total across 2 funding rounds.
Kapwing has raised $13.0M in total across 2 funding rounds.
Kapwing's investors include CRV, 20VC, Albion VC, Andreessen Horowitz, Binary Capital, CapitalG, Casa Verde Capital, Core Innnovation Capital, DFJ, Global Founders Capital, Index Ventures, Melvina Ventures.
# Kapwing: A Creative Software Platform for Modern Video Production
Kapwing is a browser-based video creation and editing platform that empowers teams to produce professional-quality video content without specialized technical skills or software downloads[1][3]. The company serves marketers, educators, HR professionals, and content creators who need to create, edit, and collaborate on video content at scale[3][4].
The platform addresses a fundamental problem in modern content production: traditional video editing software is complex, requires local installation, and creates collaboration bottlenecks[8]. Kapwing solves this by centralizing the entire creative workflow in the cloud, enabling teams to work together in real time while maintaining brand consistency across channels[4]. Since launching in October 2017, the platform has powered the creation of 30 million+ videos, demonstrating significant adoption among digital creators and organizations[1].
Kapwing was founded in 2018 and is based in San Francisco, California[2]. The company was created by and for millennials who understood the frustrations of existing video tools[1]. The founders built Kapwing with a clear mission: to make video editing more accessible and collaborative. The platform's creators themselves run a YouTube channel with 200,000+ subscribers, giving them firsthand experience with the pain points of content creation[3]. This insider perspective shaped the product's design philosophy—prioritizing intuitive workflows, accessibility, and collaborative features over raw technical power.
Kapwing operates at the intersection of three major tech trends: the democratization of creative tools, the rise of AI-assisted content creation, and the shift toward remote, asynchronous collaboration.
Video-First Content Consumption: With 92% of social media users watching videos with sound turned off, the demand for accessible video creation tools has exploded[4]. Kapwing's automatic captioning and quick editing capabilities directly address this market need.
AI Integration in Creative Workflows: Rather than replacing human creativity, Kapwing uses AI to automate repetitive, time-consuming tasks—allowing creators to focus on storytelling[8]. This positions the company within the broader movement toward human-AI collaboration in creative industries.
Enterprise Shift to Cloud-Native Tools: Organizations increasingly prefer cloud-based, no-install solutions that enable distributed teams to collaborate seamlessly. Kapwing's architecture aligns with this enterprise trend while remaining accessible to individual creators[5].
The platform influences the broader ecosystem by lowering barriers to professional video production, enabling smaller teams and individual creators to compete with larger media organizations on content quality and output velocity[3].
Kapwing has established itself as a practical, accessible alternative to desktop video editing software by combining ease of use with powerful AI-assisted features. The company's focus on team collaboration and brand consistency positions it well for enterprise adoption, while its intuitive interface maintains appeal to individual creators and small teams.
Looking ahead, Kapwing's trajectory will likely be shaped by deepening AI capabilities (particularly in generative video and intelligent editing), expanding localization features for global teams, and tighter integrations with marketing and communications platforms. As organizations increasingly prioritize content velocity and consistency, Kapwing's cloud-native, collaborative approach offers a compelling value proposition that traditional desktop software cannot match.
The company's mission to make video editing "collaborative, accessible, and easy" reflects a broader shift in how creative work gets done—and Kapwing is well-positioned to capture significant value as that shift accelerates[3].
Kapwing has raised $13.0M across 2 funding rounds. Most recently, it raised $11.0M Series A in September 2019.