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§ Private Profile · Chicago, IL, USA
Cloud-based SaaS platform for real-time, location-based social media intelligence, serving media, public safety, risk mitigation.
Based in Chicago, Illinois, Geofeedia provides a cloud-based software-as-a-service platform that aggregates and analyzes real-time, location-based data from public social media sources. The platform allows organizations to monitor user-generated content organized by geographic location for applications in public safety, marketing, and corporate risk mitigation. The company currently serves over 500 organizations and 10,000 individual users, including major enterprise and media customers such as Dell, CNN, and the Mall of America. Geofeedia has raised a total of $24 million in funding, which includes a $17 million Series B round led by Silversmith Capital Partners with participation from Hyde Park Venture Partners. Prior to its Series B funding round, the enterprise software company experienced 250 percent year-over-year revenue growth and expanded its workforce to 60 employees. Geofeedia was founded in 2011 by Phil Harris, Mike Mulroy, and Scott Mitchell.
Geofeedia has raised $24.0M across 3 funding rounds.
Geofeedia has raised $24.0M in total across 3 funding rounds.
Geofeedia is a SaaS technology company founded in 2011 that builds a patented, cloud-based location-based intelligence platform for accessing and analyzing publicly available, user-generated content organized by geographic location in real time[1][2][3][4]. It serves over 500 organizations and 10,000 users, including media companies, public sector groups (like law enforcement and the NCAA), marketing teams, and corporate security/risk mitigation teams, solving the problem of deriving actionable insights from location-tagged social media and other data sources such as Instagram, Twitter, YouTube, drones, cameras, and weather reports[1][2][3][4][5]. The platform enables real-time prediction, analysis, and response to events in specific areas, with patented algorithms delivering insights in about 1.3 seconds[2].
Backed by investors like Hyde Park Venture Partners, Silversmith Capital Partners ($17M Series B in 2016), and In-Q-Tel (CIA-linked), Geofeedia reported 250% revenue growth in 2015 but faced setbacks, including major layoffs in 2016 after social platforms like Facebook, Instagram, and Twitter restricted data access amid privacy concerns[1][5].
Geofeedia was founded in 2011 in Indianapolis, IN, with headquarters later established in Chicago's River North (offices also in Naples, FL), initially focusing on social media monitoring with geographic precision[1][3][4][5]. Key early traction came from clients like the Los Angeles County Sheriff's Department, Dell, Mall of America, and the NCAA, which used it for real-time fan engagement, security, and event response[2][5]. The company evolved from a social media-specific tool—complementing platforms like Hootsuite and SproutSocial with location insights—to a broader location-based intelligence system incorporating diverse data sources, supported by 14 patents (13 U.S., 1 Canada)[2].
Funding milestones included an undisclosed In-Q-Tel investment, $3.5M in 2014, and $17M Series B in 2016 from Silversmith, growing the team to 60 employees at its peak[5]. A pivotal controversy in 2016—involving ACLU reports of its use in monitoring protests like Baltimore's Freddie Gray events—led to data access cuts by major platforms and half its staff laid off[5].
Geofeedia rides the location-based intelligence trend, capitalizing on the explosion of geotagged user-generated content and IoT data (drones, cameras) amid rising needs for real-time situational awareness in security, marketing, and events[2][7]. Timing aligned with social media's growth post-2011, but 2016 platform restrictions highlighted privacy tensions, shifting focus to diversified data sources and influencing stricter API policies industry-wide[5]. It complements tools like Salesforce's Radian6 by adding geospatial layers, impacting ecosystems in public safety (e.g., protest monitoring), corporate risk (e.g., Mall of America), and media by enabling predictive analytics on "what's happening now" in specific locales[2][5].
Market forces like increasing urban events, security demands, and big data integration favor its model, though privacy regulations (post-ACLU scrutiny) challenge social reliance, pushing innovation in non-social location signals[2][5].
Geofeedia's pivot to multi-source location intelligence positions it for resilience beyond social media dependencies, potentially expanding in public safety, enterprise security, and smart cities amid IoT growth. Upcoming trends like AI-enhanced geospatial analytics and edge computing could amplify its patented speed advantages, but sustained success hinges on navigating privacy laws and securing new data partnerships. Its influence may evolve from social monitoring pioneer to broader data fusion leader, echoing its early traction if it rebuilds post-2016 setbacks—reinforcing how geospatial tech unlocks real-time "world organization" for decisive action[2].
Geofeedia has raised $24.0M in total across 3 funding rounds.
Geofeedia's investors include Todd MacLean, Hyde Park Venture Partners, ACME Capital, Caffeinated Capital, Chicago Ventures, Draper Associates, Great Oaks Venture Capital, High Alpha, iNovia Capital, Nexus Venture Partners, Prime Movers Lab, QueensBridge Venture Partners.
Geofeedia has raised $24.0M across 3 funding rounds. Most recently, it raised $17.0M Series B in February 2016.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 3, 2016 | $17M Series B | Todd Maclean | — | Announced |
| Mar 1, 2015 | $3M Series A | Hyde Park Venture Partners | ACME Capital, Caffeinated Capital, Chicago Ventures, Draper Associates, Great Oaks Venture Capital, High Alpha, Inovia Capital, Nexus Venture Partners, Prime Movers LAB, Queensbridge Venture Partners, R136 Ventures, Rocketship.vc, Storm Ventures, TCV, Techstars, Anshu Sharma, Jake Zeller, John Ives, Louis Beryl, Peter Pastewka, Steven Roussey, Taher Haveliwala, Todd Warren, David Gupta, Eugene Delaney, TIM Kopp | Announced |
| Oct 1, 2014 | $4M Series A | Hyde Park Venture Partners | Chicago Ventures, Great Oaks Venture Capital, Nexus Venture Partners, R136 Ventures, Rocketship.vc, Storm Ventures, TCV, Techstars, Anshu Sharma, John Ives, Taher Haveliwala, Todd Warren, David Gupta, Eugene Delaney, TIM Kopp, Blue Vista Ventures, Glade Brook Capital | Announced |