Conviction Capital

Conviction Capital operates as an advisory firm, providing fund placement and capital raising services for private markets. The company mobilizes investment capital into private equity funds and direct investments, focusing primarily on clean energy. Its core objective is to facilitate investments that actively advance the Sustainable Development Goals and the Paris Agreement.

Established in 2017 by Alex Murray, Conviction Capital draws on his extensive experience in sustainable private equity. Murray previously led global fundraising for a notable emerging markets clean energy fund. The firm's founding insight posits that robust financial returns are essential for sustainability, effectively growing the market for impact-driven finance.

The firm serves sustainable private equity managers and institutional investors seeking impactful capital deployment. Conviction Capital’s vision is to accelerate global sustainability goals through strategic capital allocation. It emphasizes creating enduring economic, environmental, and social value, achieving this through fostering long-term partnerships and effective financial strategies.