Color is a technology company.
Color has raised $410.0M across 5 funding rounds.
Key people at Color.
Color was founded in 2013 by Peter Pham (President & Co-Founder).
Color has raised $410.0M in total across 5 funding rounds.
Key people at Color.
Color Technologies, established in 1994 and headquartered in Brooklet, Georgia, is a small manufacturer (<25 employees, revenue <$5 million) specializing in specialty colorants for industrial applications.[1] The company produces innovative, cost-efficient products like pearlescent pigments, paints, coatings, color dispersions, plastisols, and glitter, offering custom development and contract manufacturing for coatings, molding, and decorative uses.[1]
It serves industries needing high-performance materials, solving challenges in achieving consistent, vibrant colors at scale while keeping costs low.[1] Note that "Color" likely refers to this firm, as no prominent tech startup or investment entity matches; other "Color"-named entities (e.g., Colortech in plastics, Color Technology Inc. in printing) operate in manufacturing or services, not cutting-edge tech.[2][3][5][6]
Founded in 1994, Color Technologies started as a specialty colorants producer in Georgia, focusing on niche chemical products for industrial needs.[1] Little public detail exists on specific founders, but the company has built a steady reputation over three decades through innovation in pigments and dispersions, targeting cost-sensitive markets like coatings and plastics.[1]
Early traction came from its diverse portfolio and custom services, enabling growth in applications from paints to glitter without major funding rounds or acquisitions noted.[1][7] This bootstrapped path reflects a traditional manufacturing evolution, prioritizing reliability over rapid scaling.
Color Technologies operates at the intersection of chemical manufacturing and materials science, riding trends in sustainable, high-performance pigments amid rising demand for visually appealing, durable coatings in packaging and consumer goods.[1] Timing favors it as industries shift to cost-efficient alternatives amid supply chain pressures, though its analog roots limit "tech" disruption compared to digital color tools.[1][4]
Market forces like globalization in plastics and decoratives boost its custom services, indirectly supporting ecosystems in automotive, toys, and wire/conduit via pigment supply chains.[1][2] It influences modestly by enabling vibrant, affordable materials but lacks broader ecosystem impact seen in VC-backed tech firms.
Color Technologies will likely sustain steady growth through custom contracts in stable industrial niches, potentially expanding into sustainable pigments as eco-demands rise.[1][2] Trends like advanced coatings for EVs or recycled plastics could shape its path, evolving influence toward greener formulations if it invests in R&D.
This ties back to its core as a reliable color specialist—unflashy but essential for industries where color performance drives product success.[1]
Color was founded in 2013 by Peter Pham (President & Co-Founder).
Color has raised $410.0M in total across 5 funding rounds.
Color's investors include 43, Addition, Afore Capital, Better Tomorrow Ventures, Calm/Storm Ventures, Chapter One Ventures, Climate Capital, Crosslink Capital, FJ Labs, General Catalyst, Kindred Ventures, Kleiner Perkins.
Color has raised $410.0M across 5 funding rounds. Most recently, it raised $100.0M Series E in November 2021.
