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§ Private Profile · Copenhagen, Capital Region of Denmark
Vivino is a company.
Vivino has raised $216.0M across 5 funding rounds.
Key people at Vivino.
Vivino has raised $216.0M in total across 5 funding rounds.
Vivino provides a leading mobile application and online marketplace simplifying wine discovery, rating, and purchasing. The platform enables users to scan labels, access community ratings, reviews, and detailed information for informed decisions. It leverages aggregated user data to offer personalized recommendations, transforming the consumer journey for wine selection.
Heini Zachariassen and Theis Søndergaard co-founded Vivino, launching its iPhone application from Copenhagen, Denmark, in July 2011. Their core insight addressed a significant market gap: the absence of accessible, user-friendly information to demystify wine for consumers. They aimed to empower individuals with transparency and a collaborative resource for navigating choices.
The platform serves a diverse clientele, from casual drinkers to connoisseurs seeking guidance. Vivino's vision is to establish itself as the premier global resource for wine, continually enhancing discovery and purchase experiences. It aims to connect consumers with vast selections and knowledge, driven by collective insights and an engaged community.
Vivino is a leading online wine marketplace and mobile app that helps consumers discover, rate, review, and purchase wines. It serves everyday wine drinkers by simplifying the often complex and intimidating wine-buying process through a user-friendly app that allows users to scan wine labels and instantly access detailed information, ratings, and prices. Vivino’s platform addresses the problem of wine selection uncertainty by providing a large, community-driven database and personalized recommendations, supporting both novice and experienced wine enthusiasts. The company has demonstrated strong growth momentum, boasting nearly 61 million users and a database of over 15.8 million wines as of 2022, with over 1.5 billion wine scans performed on the app[1][2][4].
Vivino was founded in 2010 in Copenhagen, Denmark, by Heini Zachariassen and Theis Søndergaard, who had limited wine knowledge themselves but used this to create an app accessible to ordinary consumers. The idea emerged from Zachariassen’s frustration with choosing wine in stores, inspiring a digital solution to democratize wine knowledge. Early traction came from incentivizing users to upload wine photos, rapidly building the database and community. The app launched on iPhone in 2011 and quickly gained popularity, winning awards and securing significant venture funding rounds, including a $155 million Series D in 2021 led by Kinnevik[1][2][3][5].
Vivino rides the broader trend of digital transformation in retail and e-commerce, particularly in the wine industry, which has traditionally been fragmented and opaque. The timing aligns with increasing consumer comfort with online shopping and mobile apps, accelerated by pandemic-driven shifts toward digital channels. Vivino’s platform leverages network effects from its large user base to continuously improve wine recommendations and market reach, influencing the wine retail ecosystem by making wine more accessible and transparent[1][4][6].
Looking ahead, Vivino is positioned to deepen its role as the “sommelier in your pocket,” expanding its marketplace capabilities and enhancing AI-driven personalization. Trends such as growing interest in premiumization, sustainability, and direct-to-consumer wine sales will shape its evolution. Vivino’s influence may extend further into reshaping wine retail and consumer education globally, capitalizing on its scale and data-driven insights to maintain leadership in the digital wine space[4].
Key people at Vivino.
Vivino has raised $216.0M across 5 funding rounds. Most recently, it raised $160.0M Series D in February 2021.
Vivino has raised $216.0M in total across 5 funding rounds.
Vivino's investors include Kinnevik, 2xN, Cherry Ventures, Creandum, Northzone, Outrun Ventures, Sweet Capital, Anders Ström, Charlie Songhurst, Eilert Giertsen Hanoa, Filip Larsson, John Spindler.
