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§ Private Profile · New York City, NY, USA
Supergreat is a technology company.
Supergreat develops a video-first community platform for beauty enthusiasts. Its core product is a mobile application featuring authentic, user-generated video reviews and tips on cosmetics and skincare. This platform fosters peer-to-peer knowledge exchange, creating a dynamic space for product discovery and shared experiences.
Co-founded in 2018 by Tyler Faux and Dan Blackman, Supergreat arose from an insight into modern beauty consumption. They recognized a need for an authentic, interactive platform, distinct from traditional media. Their vision empowered consumers, transforming them into trusted sources through engaging video content demonstrating real product use and cultivating community.
Supergreat serves beauty consumers seeking genuine product insights and a platform for their beauty journeys. Users contribute to a rich, community-driven content ecosystem, influencing purchasing decisions. The company envisions redefining beauty commerce, becoming the definitive destination for shared experiences and trusted peer recommendations.
Supergreat has raised $30.0M across 3 funding rounds.
Supergreat has raised $30.0M in total across 3 funding rounds.
Supergreat has raised $30.0M across 3 funding rounds. Most recently, it raised $20.0M Series B in December 2021.
Supergreat has raised $30.0M in total across 3 funding rounds.
Supergreat's investors include 9Yards Capital, Accel, Adjacent, Amazon Alexa Fund, Archetype, Benchmark, Converge Venture Partners, Convoz, Craft Ventures, Frontier Ventures, Long Journey Ventures, Paradigm.
Supergreat was a New York-based technology company founded in 2018 that built a livestream beauty shopping app, enabling users to review, shop, and share tips on retail beauty products through user-generated content and interactive live sessions.[1][2] It served a community of over 200,000 users who created hundreds of thousands of videos covering more than 40,000 products from brands like Neutrogena, Ulta Beauty, and emerging names such as Kinship and Wander Beauty, solving the problem of fragmented beauty discovery by combining social interaction, reviews, and shoppable livestreams in one platform.[2] The company raised over $31 million in funding, including a $20 million round in 2021 led by Greenoaks, but announced its shutdown on December 15 (year not specified in sources, likely 2024 or earlier), with most of its ~36 employees transitioning to livestream platform Whatnot.[1][2]
Supergreat emerged in 2018 as a platform focused on fostering a beauty community through user-generated content, headquartered at 169 Madison Ave in New York City with around 33 employees and under $5 million in revenue.[1] Key early traction included building a user base of 200,000+ who generated extensive video reviews and live shopping events; a pivotal partnership with Ulta Beauty in 2021 enabled shoppable livestreams, while brand-hosted events drew 600-700 concurrent viewers and peaked at $60 per minute in sales.[2] The app's Live feature facilitated interactive shopping and giveaways, but despite $31M+ in funding from investors like Greenoaks and Shopify, it shuttered after four years, folding its team into Whatnot.[2]
Supergreat rode the explosion of livestream shopping and social commerce trends, particularly in beauty, where platforms like TikTok and Whatnot blurred lines between content, community, and retail.[2] Timing aligned with post-2020 e-commerce shifts, as brands sought direct-to-consumer engagement amid traditional retail challenges; its Ulta partnership exemplified how apps amplified emerging and established beauty lines.[2] Market forces like rising creator economies and shoppable video favored it, influencing the ecosystem by proving viability for niche livestreams—paving the way for consolidations like its team moving to Whatnot, the U.S.'s largest such platform valued at $3.7B.[2]
With its shutdown, Supergreat's legacy lies in validating livestream beauty shopping, but its acquisition-like team transition to Whatnot signals consolidation in a maturing market dominated by broader platforms.[2] Next steps for alumni likely involve scaling similar features across Whatnot's 200+ categories, while trends like AI-enhanced personalization and global social commerce will shape survivors. Supergreat's story underscores the high-stakes beauty tech arena: innovative community platforms can thrive briefly but must evolve fast against giants, tying back to its core as a pioneer in social, shoppable beauty discovery.[2]