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§ Private Profile · Copenhagen, Denmark
Simple Feast is a technology company.
Simple Feast develops and delivers plant-based meal kits and pantry staples, operating as a subscription service that brings environmentally conscious food options directly to consumers' homes. The company focuses on making healthy, sustainable eating convenient and accessible, providing pre-portioned ingredients and recipes designed for easy preparation. Its offerings cater to a growing demand for vegan and vegetarian meal solutions that support a reduced environmental footprint.
The company was co-founded in Copenhagen in 2014 by Jakob Jønck. Initially, Simple Feast began as a recipe application aimed at inspiring people to cook more meals at home. Observing the evolving dietary preferences and the increasing need for convenient healthy eating, the founders pivoted the business model in 2017 to focus on its current plant-based meal kit delivery service, building upon their initial vision of fostering home cooking.
Simple Feast primarily serves individuals and families seeking convenient, plant-based meal solutions that align with health-conscious and sustainable lifestyles. The company envisions a future where delicious and accessible plant-forward eating contributes positively to both personal well-being and global environmental health, expanding its reach to make sustainable food choices a simple part of everyday life.
Simple Feast has raised $135.0M across 4 funding rounds.
Simple Feast has raised $135.0M in total across 4 funding rounds.
Simple Feast is a Denmark-based B Corp-certified company that delivers plant-based meal kits designed for quick preparation, targeting busy consumers seeking sustainable, flavorful home meals.[1][2] Founded in 2014, it serves families and individuals in Denmark, Sweden, Berlin, and select U.S. markets like Los Angeles and Santa Barbara, solving the challenges of time constraints, unhealthy eating habits, and environmental impact through chef-crafted, whole-food meals that require about 20 minutes to assemble and heat.[1][2][3] The company has raised over $45 million in funding (Series B+ stage), grown to 162 employees, and emphasizes carbon savings—estimating 2,235 pounds of CO2 avoided per plant-based meal compared to meat-centric diets—while using biodegradable packaging.[1][3]
Simple Feast was co-founded in Copenhagen in 2014 by Kasper Jønck, driven by a vision to encourage Danes to cook more meals at home and revive family dining traditions.[1][2] Initially launched as a recipe app featuring hundreds of dishes from top chefs, the company pivoted in March 2017 after recognizing consumers' time limitations, expanding into pre-cooked pantry staples and plant-based meal kits developed by a culinary team of former Michelin-starred chefs from places like Noma and The French Laundry.[1][2] Key early milestones include 2018 expansion to Sweden, a 2021 move by Jønck to Santa Barbara for U.S. testing, and a beta launch in California to refine supply chains with local farmers; Chief Innovation Officer Anders Vald has been instrumental in blending "CoCal" (Copenhagen-California) culinary influences.[2][3]
Simple Feast rides the plant-based food revolution, amplified by climate-conscious investing and consumer shifts toward sustainable eating amid environmental crises.[3] Its timing aligns with California's alt-protein boom—where local firms attract major funding—and global demand for convenient, eco-friendly alternatives to meat-heavy diets, positioning it to influence B2C food tech by proving scalable, transformative models.[2][3] As a tech-enabled service (app-driven subscriptions, logistics optimization), it contributes to the startup ecosystem through $45M+ funding from investors like Kinnevik, Balderton, and byFounders, while beta-testing in the U.S. leverages regional farm networks to disrupt traditional meal delivery.[1][3]
Simple Feast is poised for aggressive U.S. growth, targeting San Diego and Northern California next, with new facilities enhancing supply chain scalability and headcount expansion signaling operational momentum.[2][3] Rising plant-based adoption, regulatory pushes for sustainability, and AI-driven personalization in food tech will shape its path, potentially evolving it from regional player to global leader in regenerative food systems. This builds on its founding vision: transforming dinner tables for healthier lives and a healthier planet, one kit at a time.[1]
Simple Feast has raised $135.0M across 4 funding rounds. Most recently, it raised $45.0M Other Equity in April 2021.
Simple Feast has raised $135.0M in total across 4 funding rounds.
Simple Feast's investors include 14W, Balderton Capital, Kinnevik, 20VC, Activant Capital, Adjacent, Founders Fund, Greylock, Night Capital, Alexandre Scialom, Bradley Horowitz, Casey Neistat.