Siftery was a technology company that built a database of business software usage by providing a service to enterprises, tracking what software is actually deployed and used across their networks rather than relying on user reviews.[1] It served businesses seeking to identify inefficient or underutilized software spend, solving the problem of "software sprawl" where companies license tools that go unused, with around 1,500 customers mostly on a free tier at the time of its acquisition.[1] In December 2018, Siftery was acquired by G2 Crowd (now G2), a software marketplace valued at $500 million post-funding, marking G2's first acquisition to enhance its dataset with real usage data; all 20 employees, including co-founders, joined G2, and the product was kept separate initially for gradual integration.[1]
Siftery was founded a couple of years before its 2018 acquisition by co-founders CEO Vamshi Mokshagundam and CTO Ayan Barua, who led a team of 20.[1] The company raised a $4.1 million seed round from prominent investors including Founders Fund, Felicis, and Venrock, focusing on building a proprietary database of active business software usage.[1] Early traction came from offering a free service to businesses for software discovery, but it remained pre-commercialization scale until G2 Crowd acquired it to accelerate its vision of reducing wasted software spend globally.[1]
Siftery rode the trend of SaaS proliferation and rising enterprise software spend, where businesses faced exploding costs from underused tools amid a boom in business software options.[1] Its timing aligned with marketplaces like G2 Crowd seeking data depth beyond reviews, as actual usage insights became critical for vendor comparisons and procurement efficiency.[1] By folding into G2, Siftery influenced the ecosystem by enriching platforms with empirical data, helping enterprises cut waste and aiding software vendors in validating demand—market forces like post-2018 SaaS consolidation favored such integrations for scale.[1]
Post-2018 acquisition, Siftery's technology has likely been fully integrated into G2, amplifying its reach to millions and powering advanced features like usage analytics in G2's paid tiers.[1] Trends like AI-driven procurement and zero-waste IT will shape its legacy, evolving G2's influence in a maturing SaaS review market. As enterprises prioritize data-backed decisions, Siftery's core insight—real usage over hype—positions it as a foundational enhancer for software intelligence, tying back to its mission of eliminating inefficient spend at global scale.[1]
Siftery has raised $4.0M in total across 1 funding round.
Siftery's investors include 305 Ventures, Kevin Hartz, A* Capital (A Star Capital), Accel, Accelerator Ventures, ACME Capital, Activate Venture Partners, Alpaca VC, Altair Capital Management, American Express Ventures, Andreessen Horowitz, AngelPad.
Siftery has raised $4.0M across 1 funding round. Most recently, it raised $4.0M Seed in February 2016.