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§ Private Profile · Denver, CO, USA
SafeGraph is a technology company.
SafeGraph has raised $61.0M across 2 funding rounds.
Key people at SafeGraph.
SafeGraph has raised $61.0M in total across 2 funding rounds.
SafeGraph provides a comprehensive, precise dataset of global physical places, serving as a foundational data layer for various applications. The company’s core offering includes Points of Interest (POI) data, detailed building footprints, and contextual attributes, all meticulously collected and updated monthly. SafeGraph leverages advanced engineering and machine learning processes to ingest, draw, merge, classify, and verify its extensive data, ensuring high veracity and broad coverage for its users.
The company was co-founded in 2016 by Auren Hoffman and Brent Perez, driven by the insight that modern innovation requires readily accessible, high-quality data about the real world. Hoffman, a serial entrepreneur with a history in data and analytics ventures, along with Perez, aimed to address the challenge of disparate and often inaccurate location information by creating a singular, reliable source for the physical environment.
SafeGraph primarily serves developers and organizations building location-based applications, analytical tools, and data-driven insights across diverse sectors. The company's overarching mission is to democratize access to ethically and transparently sourced physical places data, striving to become the authoritative source of truth for the physical world. SafeGraph envisions empowering a new generation of innovators by providing the essential data infrastructure.
SafeGraph is a geospatial data company founded in 2016 and headquartered in Denver, Colorado, specializing in curating high-precision, up-to-date datasets on global points of interest (POI), including details like building footprints, visitor patterns, foot traffic, and attributes such as brand affiliations, open hours, and co-tenancy.[1][3][5][6] It serves enterprises, researchers, nonprofits, and data scientists across sectors like retail, real estate, insurtech, fintech, urban planning, and market research by providing clean, ethically sourced data for applications in site selection, competitive intelligence, risk assessment, consumer behavior analysis, and decision-making.[1][2][3][4][5] SafeGraph solves the challenge of fragmented, outdated, or imprecise location data through monthly refreshed datasets built via machine learning, web crawling, and third-party licensing, enabling precise geospatial analytics without extensive cleaning.[5][6]
The company powers tools for organizations like Sysco, INRIX, Clearchannel, Dosh, and RCLCO, demonstrating strong growth momentum through integrations with platforms like Databricks (using Delta Lake and Delta Sharing for scalable data pipelines and secure sharing), Esri, Snowflake, AWS Redshift, and CARTO, which reduce data access time from months to minutes and support petabyte-scale processing.[2][3][7]
SafeGraph was founded in 2016 to address the critical need for fresh, reliable POI data in a rapidly changing world of physical places, starting with a narrow focus on becoming the definitive source of truth for global locations.[1][5][6] While specific founders are not detailed in available sources, the company emerged from recognizing gaps in traditional POI providers, which often lacked comprehensive coverage of non-commercial sites like parks, warehouses, or EV stations and required heavy data prep.[6] Early traction came from its commitment to veracity, ethical sourcing (e.g., differential privacy at Census Block level), and a unified schema, quickly attracting partners in data-intensive fields and building a dataset updated monthly via advanced curation methods.[1][5][6]
Pivotal moments include adopting Databricks for handling massive historical datasets, enabling efficient unification and ML model feeding, and pioneering Delta Sharing for rapid, secure data exchange, which solidified its role in democratizing geospatial data.[2]
SafeGraph rides the surge in geospatial analytics and location intelligence, fueled by AI/ML demands for precise, real-time data in dynamic markets like retail foot traffic post-pandemic and urban planning amid electrification (e.g., EV stations).[1][2][6][7] Timing is ideal as businesses shift to data-driven decisions amid fragmented sources, with SafeGraph's monthly updates countering static datasets and enabling trends like event impact analysis (via PredictHQ) and unified identifiers (via Placekey/CoreLogic).[6][7] Market forces favoring it include exploding petabyte-scale data needs, cloud-native ecosystems (Databricks, Snowflake), and regulatory pushes for privacy, positioning SafeGraph to influence the ecosystem by standardizing POI data and accelerating innovation in insurtech, fintech, and AI applications.[1][2][5]
SafeGraph is poised to expand its dominance in global places data, potentially deepening AI integrations for predictive modeling (leveraging its 10 patents in data management and ML) and custom enterprise solutions amid rising demand for hyper-local insights.[1][2][6] Trends like multimodal data fusion (e.g., POI with events/demographics) and edge computing will shape its path, enhancing accuracy via ongoing ingestion and partnerships. Its influence may evolve from data provider to ecosystem enabler, standardizing geospatial infrastructure much like its opening mission to empower builders with the world's most accurate POI dataset.[5][7]
Key people at SafeGraph.
SafeGraph has raised $61.0M in total across 2 funding rounds.
SafeGraph's investors include Sapphire Ventures, Kevin Hartz, C2 Investment, CRV, Draper Associates, Founders Fund, Brian Bendett, IDG Ventures, LGF, Merus Capital, Aaron Jacobson, Colin Bryant.
SafeGraph has raised $61.0M across 2 funding rounds. Most recently, it raised $45.0M Series B in March 2021.
