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§ Private Profile · New York City, NY, USA
Routehappy is a technology company.
Routehappy delivers a product differentiation platform for air travel, standardizing flight amenity data. It provides Scores and Happiness Factors, compiling details on seat, entertainment, Wi-Fi, power, and meals for global flights. This data allows airlines and distributors to showcase unique inflight products, offering consumers clearer options beyond price and schedule comparisons.
Founded in 2011 by Robert Albert and Jonathan Savitch, Routehappy originated from the recognized lack of transparency in airline product information. Albert, leveraging his software and data expertise, identified the need to standardize nuanced inflight amenities. This addressed consumer difficulty in comparing flight value, fostering an informed purchasing process.
The company’s solutions are used by airlines and travel platforms to merchandise richer flight options. Integrating Routehappy’s amenity content improves conversion and satisfaction, matching travelers with flights aligned to expectations. Routehappy envisions a new standard for airline retailing, promoting transparency and informed decision-making throughout the booking journey.
Routehappy has raised $8.0M across 3 funding rounds.
Routehappy has raised $8.0M in total across 3 funding rounds.
Routehappy is a travel technology company that builds a product differentiation platform for air travel, delivering data, content, and tools to enhance flight shopping experiences.[1][3][4] It serves airlines, online travel agencies (OTAs), distributors, and travelers by solving the problem of opaque flight options through detailed amenity data (e.g., seats, Wi-Fi, entertainment), flight scores, and visual merchandising like images, videos, and virtual cabin tours.[1][2][4][5][6] Now a product line of ATPCO after being acquired, Routehappy powers modern retailing with APIs and self-service tools, enabling upsells, higher conversions, and better customer satisfaction amid rising demand for transparent, personalized flight choices.[2][4]
The platform rates every flight worldwide via unbiased Flight Scores and Happiness Factors, unifying onboard and fare data for clear comparisons of features like CO2 emissions, seat pitch, and fare restrictions.[1][6] This addresses key pain points in booking, where travelers juggle amenities, ancillaries, and schedule changes (over 100,000 daily), fostering growth in a travel tech market rebounding post-pandemic.[2]
Founded in 2011, Routehappy emerged as a global innovator in flight transparency, born in Bangkok, designed in Boston, and headquartered in New York City.[1][3] It quickly gained traction by launching unbiased Flight Scores for every worldwide flight, helping consumers—especially business travelers—select optimal routes based on attributes like aircraft age, seat size, and Wi-Fi speed.[1]
The company raised $8.13M before its acquisition, shifting from independent operations to integration as a core product line of ATPCO, a leader in airline retailing tech.[1][2][4] Pivotal moments include building rich content hubs for airline-supplied data (around 2018) and partnering with data providers like OAG for real-time schedule accuracy, ensuring relevance amid dynamic travel schedules.[2][7] This evolution positioned Routehappy at the heart of industry standards like Universal Product Attributes (UPAs) and IATA seat codes.[1][5]
Routehappy stands out in travel tech through targeted, visual, and data-rich tools that transform static flight searches into engaging, informative experiences:
These features prioritize developer-friendly APIs, speed, and ease, outpacing basic aggregators by focusing on monetizable product differentiation.[2][3]
Routehappy rides the modern airline retailing wave, fueled by IATA's New Distribution Capability (NDC) and demand for offer-based shopping over traditional fare buckets.[4] Its timing aligns with post-pandemic travel recovery, where shoppers prioritize transparency on sustainability (e.g., CO2 data) and premium experiences amid rising ancillaries revenue.[2][6]
Market forces like OTAs' push for rich content and airlines' need to compete on amenities (not just price) amplify its impact—over 24% of shoppers value emissions comparisons.[6] By standardizing visuals and attributes, Routehappy influences the ecosystem, enabling channels to cut churn, lift revenue, and meet traveler expectations for "see before you book," while bridging airlines and distributors in a fragmented $800B+ air travel market.[4][5]
Routehappy is primed to dominate flight merchandising as ATPCO expands access—full suite rollout to Community Participation members starts January 1, 2026, unlocking broader adoption.[4] Trends like AI-driven personalization, sustainable travel mandates, and AR/VR tours will shape its path, potentially integrating deeper with NDC for dynamic pricing and hyper-targeted upsells.
Its influence could evolve from content provider to ecosystem orchestrator, standardizing global flight data and capturing value in a digitizing industry. As the original Flight Score pioneer, Routehappy remains the go-to for turning commodity tickets into differentiated products that travelers love and airlines profit from.[1][4]
Routehappy has raised $8.0M across 3 funding rounds. Most recently, it raised $3.0M Series B in September 2015.
Routehappy has raised $8.0M in total across 3 funding rounds.
Routehappy's investors include Bain Capital Ventures, Byers Capital, Contour Venture Partners, First Round Capital, Founders Fund, Karim Faris, iNovia Capital, IVP, Laconia Capital Group, Pillar VC, Rose Tech Ventures, RRE Ventures.