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Ben Barokas is the co-founder and CEO of Sourcepoint, a leading privacy-first platform for digital publishers and advertisers. He is also a serial entrepreneur and angel investor known for his work in ad tech.
Ben Barokas primarily invests as an angel investor in early-stage companies within the ad tech, mar tech, SaaS, and B2B sectors. He focuses on innovative technologies and business models in digital advertising and data management.
Ben Barokas currently works as the co-founder and CEO of Sourcepoint. He previously held leadership roles at Google, Rubicon Project (now Magnite), and DoubleClick.
Ben Barokas stands as a prominent figure and visionary leader within the digital advertising and privacy technology landscape. As the co-founder and CEO of Sourcepoint, he spearheads a company dedicated to empowering publishers and advertisers with privacy-first solutions. Sourcepoint's innovative platform helps businesses navigate the complexities of data privacy regulations, manage user consent, recover revenue lost to ad blocking, and optimize content monetization strategies in an increasingly privacy-conscious world. Under his leadership, Sourcepoint has become a critical partner for companies striving to build sustainable digital relationships with their audiences.
Barokas's career is marked by a consistent track record of identifying market needs and building groundbreaking companies. Prior to Sourcepoint, he founded Admeld, a pioneering ad exchange platform that revolutionized how publishers managed their ad inventory. Admeld's success led to its acquisition by Rubicon Project (now Magnite) in 2011, a testament to Barokas's ability to create significant value and drive innovation in the ad tech space. Following the acquisition, he transitioned to Google, where he served as the General Manager of Marketplace Development. In this pivotal role, Barokas was instrumental in integrating Admeld's technology and expertise into Google's broader advertising ecosystem, further solidifying his reputation as a strategic leader capable of operating at the highest levels of the industry. His extensive background also includes a significant tenure at DoubleClick, where he held the position of Vice President of Global Marketplace Development, contributing to the company's growth and market dominance before its acquisition by Google.
Beyond his entrepreneurial ventures, Ben Barokas is an active and influential angel investor and advisor, primarily focusing on early-stage companies. His investment philosophy is deeply rooted in his operational experience, targeting sectors such as ad tech, mar tech, SaaS, and B2B. He brings more than just capital to his portfolio companies; he offers invaluable strategic guidance, mentorship, and a vast network cultivated over decades in the digital media industry. Barokas is particularly interested in disruptive technologies and business models that address fundamental challenges in digital advertising, data management, and user experience. His ability to foresee market shifts and his commitment to ethical data practices make him a sought-after partner for emerging startups looking to make a significant impact. Through his work at Sourcepoint and his strategic investments, Ben Barokas continues to shape the future of digital commerce and privacy.
Ben Barokas is the Founder and Chief Executive Officer of Sourcepoint and an active angel investor based in New York City. Prior to his current venture, he co-founded and served as Chief Executive Officer of the advertising technology startup Admeld, which he successfully scaled and sold to Google for a reported $400 million. Following the acquisition, Barokas integrated into Google as the General Manager of its Global Audience Marketplace, building upon his earlier career experience holding advertising leadership roles at AOL. At Sourcepoint, he has developed a global consent management platform for digital publishers, securing a $17 million funding round and acquiring the privacy software firm Redbud in late 2020. His broader professional focus centers on advancing data privacy compliance, digital media infrastructure, and early stage B2B software through both operational leadership and extensive angel investments.
